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What's New in Student Recruiting?

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This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates.

If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html

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What's New in Student Recruiting?

  1. 1. What's New in Student Recruiting? Lauren Fogarty Global Solutions Lead
  2. 2. 13% of LinkedIn members are students & recent graduates…. LinkedIn Confidential ©2013 All Rights Reserved
  3. 3. …and this is our fastest growing segment LinkedIn Confidential ©2013 All Rights Reserved
  4. 4. …spread around the globe Americas 49% EMEA 30% APAC 21% LinkedIn Confidential ©2013 All Rights Reserved
  5. 5. University Pages LinkedIn Confidential ©2013 All Rights Reserved
  6. 6. Unparalleled graduate destination data
  7. 7. Unparalleled graduate destination data
  8. 8. Unparalleled graduate destination data
  9. 9. Unparalleled graduate destination data
  10. 10. Unparalleled graduate destination data
  11. 11. Unparalleled graduate destination data
  12. 12. Who are these student members in the UK? LinkedIn Confidential ©2013 All Rights Reserved
  13. 13. Who are these student members in the UK? LinkedIn Confidential ©2013 All Rights Reserved
  14. 14. Where can you engage UK students on LinkedIn? Connect & Communicate 48% Network with others Research People & Companies 64% Learn about what others are doing Professional Insights 65% consume content or contribute to discussions Seek Career Opportunities 15% Actively research job opportunities LinkedIn Confidential ©2013 All Rights Reserved
  15. 15. Connect & Communicate Students are actively building a network….. In June 2014, students in the UK added 10% more connections to their network than professionals LinkedIn Confidential ©2013 All Rights Reserved
  16. 16. Research People & Companies Students are researching the network and updating their profiles….. In June 2014, students in the UK updated their LinkedIn profile 1.5x more than professionals LinkedIn Confidential ©2013 All Rights Reserved
  17. 17. Seek Career Opportunities UK students are actively looking for career opportunities….. UK students are 1.5x more likely to view at least one job per month than professionals LinkedIn Confidential ©2013 All Rights Reserved
  18. 18. 52% 47% 46% 43% 41% 39% 37% 36% 33% 33% Good work/life balance A place I would be proud to work Strong career path Ability to make an impact Culture that fits my personality Strong employee development Challenging work Good relationship with your colleagues Excellent compensation & benefits Job security Students in the UK are looking for jobs with balance Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30 What are UK LinkedIn student members looking for in a job?
  19. 19. 52% 47% 46% 43% 41% 39% 37% 36% 33% 33% Good work/life balance A place I would be proud to work Strong career path Ability to make an impact Culture that fits my personality Strong employee development Challenging work Good relationship with your colleagues Excellent compensation & benefits Job security UK Students UK Professionals UK students have different priorities to professionals… What are UK LinkedIn student members looking for in a job? Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30
  20. 20. Isabella establishes her professional identity on LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 20
  21. 21. The student jobs portal makes it simple for grads to discover jobs Student Jobs Portal
  22. 22. Isabella Engineering BEng, 2014 Mechanical Engineer National Grid XYZ Co. Nuclear Engineer JOBS YOU MAY BE INTERESTED IN Students are twice as likely to engage with a Job on Mobile Amazon XYZ Co. Engineer JOBS YOU MAY BE INTERESTED IN Engineer Pamela Computer Science BEng, 2013 Jobs automatically circulate – auto-matching & active searches
  23. 23. View Jobs on Mobile Apply to Jobs on Mobile Promote Student & Grad Jobs at Scale Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS
  24. 24. LinkedIn Confidential ©2013 All Rights Reserved 24 Display specific content targeted at students
  25. 25. Start a conversation with your Student & Grad audience in Groups
  26. 26. Net-a-Porter “CheckIn made us look slicker and matched our image as a technology driven business. Post-event we can now pro- actively connect through LinkedIn with the most promising graduates.” Lucy Birchenough, Recruitment Manager Net-a-Porter Group
  27. 27. Source ahead of time like Trip Advisor
  28. 28. Start a new Following
  29. 29. Raise Awareness of your graduate program with media Targeted Ads Management Consultancy Client X Goal: Raise Awareness of Graduate Programme to compete with “Big Four” Solution: “Campus Drive” media campaign Results: 575 quality candidates pipelined Targeted InMails
  30. 30. Invite students to apply to your graduate programme Targeted InMails FMCG Client X Goal: Quality over quantity. Pre- select their ideal graduate candidates Solution: “Campus Drive” media campaign Results: 650 qualified candidates registered for graduate program online workshop
  31. 31. Start Today! 1. Students are 1.5x likely to view a job on LinkedIn than a professional so Post your Grad Jobs for FREE 2. 64% of Students members research people & companies Make sure you are displaying relevant student content 3. Request insights from your LinkedIn rep to identify ‘sweet spots.’ Target this audience with high yield marketing

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