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LinkedIn Text Ads - Best Practices

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How can you get the best possible value from LinkedIn text ads? How do you maximise the chances of reaching your target audience, getting their attention, and making sure they respond in the right way? The tactics used by the most effective text ads on LinkedIn have two very important things in common: they are incredibly simple – and they work. We created a straightforward, and very friendly, infographic guide to share them with you.

There are 10 best practices that the most effective text ad campaigns consistently follow. They start with a focused approach to which audiences they want to target, and how they are going to target them. They also have smart bidding strategies, the right images and calls to action, and a savvy approach to testing and optimisation. Copy these best practices and you will be well on your way to boosting the ROI of your text ads.

You can go further still by adding conversion tracking (https://business.linkedin.com/marketing-solutions/conversion-tracking) to your text ads – something that’s very easy to do on LinkedIn. With conversion tracking enabled, you’ll be able to see which ads are delivering against your objectives most efficiently, by driving the right actions on your website. It adds a whole new dimension to your view of campaign effectiveness – and helps you optimise text ads to maximise their value to your business.

Scroll down for our infographic – and let your friendly robot guide talk you through the 10 simple steps for getting more from LinkedIn text ads. It will take no more than 10 minutes of your time – and it will be worth every second:

With our easy-to-use, PPC, self-service platform, you have everything you need to start creating text ads and growing your business. Visit our text ad product pages (https://business.linkedin.com/marketing-solutions/ppc-advertising) to get started.

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LinkedIn Text Ads - Best Practices

  1. 1. Learn more at marketing.linkedin.com est Practices Text Ads B Determine exactly who you are trying to target If you have multiple target audiences, separate them into different “buckets” and create campaigns tailored to reach each specific audience. Keep your ads and targeting relevant Our system serves relevant ads more often and limits ads that rarely get clicks. Address your audience directly Grab their attention by calling out to your audience in the headline (e.g., “Attn: High-Tech Managers” or “Are You an IT Director?”). Create multiple ad variations for each campaign Use 2-3 active ad variations per campaign to show variety to your audience while also allowing you to see which strategy is most successful (A/B testing). Use a strong call to action Ads with a strong call to action, such as “Register Now!” or “Sign-up Today!”, perform better. Always include an image Clear, bright images of business professionals make your ads more personal and appealing to potential clients. Set an aggressive maximum bid Give your campaigns a higher chance of success by ensuring that you have a competitive bid. Create focused targeting criteria When creating campaigns, use only a few targeting options at a time. Most successful campaigns have an audience range between 60K - 400K. Suggestions for types of campaigns: • Target by Geography/Industry/Seniority (e.g., UK/High-Tech/Manager) • Target by Geography/Specific Skills (e.g., France/PPC, SEM) • Target by Geography/Type of LinkedIn Group (e.g., AUS/Recruiting, HR) BID REGISTER NOW! SIGN-UPTODAY! AD Turn off low-performing ads Active ads with a low CTR can weigh down a campaign and lead to a drop in impressions. Minor changes can have a big impact Even simple changes, such as adjusting targeting, raising bids, and refreshing/creating ad variations, can increase your performance

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