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LinkedIn MENA Staffing Event

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LinkedIn MENA organized its first staffing event on Sept 17th at The Address Marina Hotel in Dubai. Here is an overview of some of the content that was presented focusing on the role that social media plays in recruiting.

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LinkedIn MENA Staffing Event

  1. 1. Social Recruiting with LinkedIn #Socialrecruitin Dubai, Sept 14
  2. 2. The Economic Graph LinkedIn’s Vision and Mission Ariel Eckstein Managing Director LinkedIn EMEA
  3. 3. Welcome
  4. 4. v
  5. 5. Create economic opportunity for every member of the global workforce Our vision
  6. 6. members
  7. 7. Pull slide 2 of reference slides and adjust to fit 16x9 This slide is the first part of the animation. Mask part needs to be this blue and not black. Non-US members
  8. 8. Pull slide 2 of reference slides and adjust to fit 16x9 This slide is the first part of the animation. Mask part needs to be this blue and not black. MENA 12+ Million
  9. 9. Pull slide 2 of reference slides and adjust to fit 16x9 This slide is the first part of the animation. Mask part needs to be this blue and not black. Healthcare 16 Million Oil and Energy 3.5 Million Finance 10 Million
  10. 10. 70% Increase in members updating their profile
  11. 11. 16,274
  12. 12. Looking forward
  13. 13. Create economic opportunity Realize your dream job Find work Be great at what you do
  14. 14. THE ECONOMIC GRAPH
  15. 15. Connecting talent with opportunity at massive scale
  16. 16. Social Recruiting: Getting a Step Ahead Joff Cowling Bryant Key Accounts Director LinkedIn
  17. 17. THE WORLD IS CHANGING FAST… Candidates & Clients More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
  18. 18. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
  19. 19. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS KNOWLEDGE The definitive professional publishing platform NETWORK We connect the world’s professionals IDENTITY The professional profile of record
  20. 20. are passive and not looking to move 80% 60% of LinkedIn members are open to an opportunity!!
  21. 21. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
  22. 22. NO PROBLEM!!
  23. 23. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Followers are more likely to recommend your business2.5x 78% Followers are 78% more likely to respond to an InMail of members are interested in job opportunities from companies they are following79%
  24. 24. Top Search & Selection companies with Highest Number of Followers in MENA Source: LinkedIn data – Companies with highest number of followers in MENA as Aug’14 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
  25. 25. LINKEDIN HAS EVERY AUDIENCE YOU CARE ABOUT…
  26. 26. WE RECOMMEND 3 SIMPLE STEPS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT
  27. 27. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  28. 28. ACCELERATE FOLLOWER GROWTH Reach out to potential clients & candidates and convert them into followers BUILD TARGETED CAMPAIGNS 300% Follower base increase - Symphony Teleca
  29. 29. LEVERAGE YOUR EMPLOYEESBUILD EMPLOYEE PROFILE ADS Recruiters have 10x more traffic than the average member10x of page views are members looking at members76%
  30. 30. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  31. 31. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH A COMPANY PRESENCEENGAGE COMPANY PAGE Continue to post content to your followers Use the top banner to show what your business does Include a link to your website to improve SEO
  32. 32. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGINGENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
  33. 33. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates25% the usual content traffic3x Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
  34. 34. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  35. 35. PROMOTE YOUR JOBS TO THE BEST CANDIDATES & CONSULTANTSRECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
  36. 36. PROACTIVELY SOURCE CANDIDATES & CONSULTANTSRECRUIT RECRUITER Increased access to the network Reach out using InMail Workflow and Collaboration tools 78% Followers are 78% more likely to respond to an InMail
  37. 37. Followers Time BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT

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