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LinkedIn B2B Forum Keynote

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Advertising Week Europe 2016: Penry Price, Vice President, Marketing Solutions, LinkedIn presents the Keynote at the B2B Forum 2016.

Publicada em: Internet
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LinkedIn B2B Forum Keynote

  1. 1. B 2 B I S N O T A B O U T M A R K E T I N G T O A B U S I N E S S , I T ’ S S T I L L A L L A B O U T T H E I N D I V I D U A L
  2. 2. Our digital lives converge on very few big destinations
  3. 3. The largest global community of professionals 61M senior-level influencers 40M decision makers 10.7M opinion leaders 6.8M C-level execs 22.8M Mass Affluent 4.1M IT decision makers 414Mprofessionals are on LinkedIn
  4. 4. All of which means that the world’s professionals come to LinkedIn for knowledge INDUSTRY NEWS EXPERT ADVICE PROFESSIONAL LEARNING PEER INSIGHTS PEER RECOMMENDATIONS 500+ INFLUENCERS More impressions for content vs. jobs 15x Content Jobs
  5. 5. 10,000 views of David Hone’s posts (100x the views on David’s own blog) David went from zero to 1,845 followers in one month Social actions and viral activity increased reach by 86% High levels of engagement with posts generating 37 comments
  6. 6. Reached almost two million new auto buyers in Germany, Sweden, Turkey and Portugal Conversion rates trebled auto industry benchmarks Awarded ‘Best Digital Media Idea of 2015’ at the prestigious Deutscher Mediapreis
  7. 7. 833 registrations for the EY Alumni Network in just 6 days Open rate of 53% and click- through rate of 67% Huge engagement levels among existing employees exceeding industry and EY benchmarks