LinkedIn: the constant financial guide for the UAE’s most wealthy
The United Arab Emirates’ most affluent consumers aren’t just on LinkedIn – they are on LinkedIn almost constantly. And that makes our platform one of the most familiar and trusted sources of content for guiding their financial decisions.
New audience research for the UAE shows that nearly three-quarters of the country’s high net worth individuals, using social media, are LinkedIn members and virtually all of these (92%) use LinkedIn several times a week with 74% doing so from smartphones and 77% using tablets. Besides connecting with colleagues and creating professional content, the country’s affluent LinkedIn members nominate following experts, influencers and brands as amongst their top reasons for using the platform. The expertise that they find on LinkedIn guides both personal and business decision-making – and has a particular influence over how they choose to invest their own money.
Of all of the UAE’s high net worth individuals who use social media, 78% will use them for at least one financial purpose: 74% keep up-to-date about current financial trends, 71% research products, policies and institutions, 60% use social media to evaluate their financial decisions and 57% recommend financial products, policies and services. This range of uses gives social media a key role at each stage of the decision journey. And as the high net worth audience’s most trusted social media source of financial information, the vast majority of this influence plays out on LinkedIn.
Scroll down to learn more about UAE’s high net worth individuals in our infographic, and learn more about this key segment in our audience section.