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Employer Branding with LinkedIn

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Once you've build your employer brand and EVP, find out how to leverage your LinkedIn Career Page with targeted messaging to different audiences across different regions.

Publicada em: Tecnologia

Employer Branding with LinkedIn

  1. 1. Optimizing your LinkedIn Career Page ​Becher Obesi ​Talent Brand Consultant ​Etienne Tremblin ​Talent Brand Consultant
  2. 2. 2 Your Employer Value Proposition is: The attributes and sentiments that you most want associated with your company Your Employer Brand is: The delivery of your employer value proposition across every communication touch point – both internal and external
  3. 3. • Social networking has changed our behavior • It has changed the way people • Process information • Make decisions • Look for employment • People expect information to be relevant and personalized Social media has fundamentally changed the game
  4. 4. People complete 60% of the decision making process prior to any direct interaction with the brand because of the level of AWARENESS they have with your brand
  5. 5. The State of Talent Branding
  6. 6. Talent acquisition (TA) leaders are highly aware that employer branding is critical to hiring success 83%Agree that employer brand has significant impact on ability to hire great talent
  7. 7. Talent Brand, why should I care? 3. Response Rates Recruiter messages by up to 2X 50% more applicants to jobs 1. Company Performance Turnover by up to 28% 4. Retention 40% less likely to leave within the first 6 months 2. Cost Per Hire 50% savings Better stock performance
  8. 8. Talent strategy and Talent Brand plan Workforce plan Business plan Long term strategy
  9. 9. How can LinkedIn help you BUILD your Talent Brand? 10
  10. 10. Define • What are you famous for? • Strive for authenticity Communicate • Can your employees articulate your employer brand? • Is your communication ongoing and consistent? Engage • The world has gone social • Take control! Measure • Internal & external perception • Quality & quantity of hires LinkedIn Can Help
  11. 11. 12 Create the right message
  12. 12. The LinkedIn Careers Page
  13. 13. The LinkedIn Careers Page Edit Mode
  14. 14. Intro slide 15
  15. 15. 16
  16. 16. Upload Customised Banner Image Click and drag the yellow rectangle to choose the part of the image to display in the banner Make your banner clickable by adding a url
  17. 17. Showcase what makes your company unique Add a compelling Headline and Tagline Customise the section Headline
  18. 18. 20
  19. 19. 21
  20. 20. 22 Use Rich Media to showcase your brand Include a YouTube video, image or a SlideShare presentation
  21. 21. 23 Share links to external URLs
  22. 22. 24 Your Employees are greatest brand ambassadors ​Number 1 activity on LinkedIn is members viewing other members profiles
  23. 23. 25 Include Employee Testimonials Start typing the members name then include it in the dropdown that appears Include testimonials that describe the work culture and why the employee chose to work at your company
  24. 24. Set Up
  25. 25. Create Customised Views
  26. 26. Engage your audience with the right message l 2 3 2 3
  27. 27. Engage your audience with the right message l Graduates 2 2 3 3
  28. 28. 31 Target Audience: Pilots https://www.youtube.com/v/LNNSNHpSxNY
  29. 29. https://www.youtube.com/watch?v=u5lURF_5zjk Target Audience: Pilots & Cabin Crew
  30. 30. Target Audience: Arabic
  31. 31. People ​Designed to drive targeted talent to your LinkedIn Career Pages Engage with the right talent Erika Robertson 500+ Connections 2nd Software Engineer, ABC Co. London, UK Erika Robertson
  32. 32. When viewing profiles When visiting Company Pages Drake & Scull Drake & Scull Drake & Scull Drake & Scull Drake & Scull Drake & Scull On the LinkedIn Homepage When interacting in Groups
  33. 33. 36 Why Followers matter
  36. 36. ©2015 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.