1.
Employer brand
checklist for a
hiring surge
LinkedIn Talent Solutions
Webinar
September 2019John Williamson
Media Solutions
Consultant

2.
1
2
3
Agenda
Spike in jobs and job
seekers
Employer Branding
Checklist: Our 6 Tips to
Prepare
Attracting Gen Z

3.
As many people
changed jobs in
September 2018 when
compared with
September 2017
LinkedIn data.

4.
In the UK,
September is
“moving
month”
LinkedIn data reveals that more
people change jobs in
September than any other
month
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
IndexedMonthlyJobChanges
LinkedIn data, normalized. Based on July 2017 – March 2018

5.
Optimise your recruitment efforts
and attract the best talent
Access the world’s largest
professional network of
645M+

6.
1. Review your company page and
life tabs.
2. Review your content calendar and
content plan. Do you have the
right content to attract new talent?
3. Make sure all your jobs are
updated and listed on LinkedIn.
Employer Branding Checklist: Our 6 Tips to Prepare

7.
4. Identify your hard to fill roles that
will need extra help, or some extra
content to support.
5. Look into your audience personas
for those hard to fill roles. Who is
the perfect candidate?
6. Don’t forget your grads! The Gen Z
audience are entering the market
now they’ve graduated.
Employer Branding Checklist: Our 6 Tips to Prepare

8.
Role Specific Content

9.
Grad Talent

10.
Attracting new talent

11.
Gen Z Content

12.
Millennials
&
Gen Z

13.
Millennials Vs Gen Z
What differentiates these audiences?
Millennials: Born between
about 1980 and 1996
• Most were raised by baby
boomers
• Grew up during an economic
boom
• Tend to be idealistic
• Focused on having experiences
• Mobile pioneers
• Prefer brands that share their
values
• Prefer Facebook and Instagram
Gen Z: Born between about
1997 and 2010s
• Most were raised by Gen Xers
• Grew up during a recession
• Tend to be pragmatic
• Focused on saving money
• Mobile natives
• Prefer brands that feel
authentic
• Prefer Snapchat and Instagram

14.
1 2 3 4
5 6 7 8
Gen Z in the
Workplace
What does this new audience
care about?
72% of Gen Z
prefer face-to-
face
communication
69% prefer
their own
workspace
77% expect to
work harder
than previous
generations
75% want to
have multiple
roles in an
organisation
36% say
equality is the
most important
cause they
want their
employer to
support
72% say racial
equality is the
most important
cause today
80% would
prefer to work
in a mid-size or
large
organisation

15.
What does this new audience care about?
Gen Z in the Workplace
Two greatest aspirations after
college: to be financially stable
and to find a dream job
Two most important
factors in a job:
empowering work culture
& potential for career
The two most important skills for
succeeding in the workplace
according to Gen Z:
communication and problem

16.
Generation Z are
entering the
talent market
now.

17.
Generation Z: members born after 1995 (aged 18 to 24)
Source: LinkedIn data, Global, 2019
Gen Z members are on LinkedIn right now
2M
5M
8M
11M
12M
13M 13M
Members
Generation Z – Age Split
Global
18 19 20 21 22 23 24
x5
of professional experience in
average
+25 months
Gen Z members on LinkedIn
+60M

18.
Top 20 Hashtags followed
by Gen Z members
(Volume – More than 3M followers)
Hashtags with more than 1M
following members
Source: LinkedIn data, Global, 2019
1. #Streamingmedia
2. #Programming
3. #Softwareengineerin
g
4. #Motivation
5. #Softwaredesign
6. #Personaldevelopme
nt
7. #Agilesoftwaredevelo
pment
8. #Jobinterviews
9. #Personalbranding
10. #Careers
11. #Productivity
12. #Gettingthingsdone
13. #Travel
14. #Businesstravel
15. #Money
16. #Airtravel
17. #Whatinspiresme
18. #Highereducation
19. #Education
20. #Educationpolicy
1. #India
2. #Innovation
3. #Management
4. #Humanresources
5. #Digitalmarketing
6. #Technology
7. #Futurism
8. #Careers
9. #Markets
10. #Creativity
11. #Entrepreneurship
12. #Future
13. #Socialnetworking
14. #Socialmedia
15. #Startups
16. #Economy
17. #Economics
18. #Macroeconomics
19. #Marketing
20. #Venturecapital
Top 20 Hashtags followed
by Gen Z members
(index vs global average)
Include hashtags in your future posts to increase
reach and engagement
Digital Skills
Status Seeking

19.
Top 20 topics
(Volume of engagements)
Topics with more than
2M engagements
Source: LinkedIn data, Global, 2019
1. Graduate Schools
and Students
2. Salary
3. Computer Science
4. Universities
5. Colleges and
Universities
6. Yield
7. Business Schools
8. Software Engineers
9. Education and
Learning
10. Changing Career
11. Neural Networks
12. Computer Games
13. Science
14. Interviewing
15. Job Interview
Techniques
16. Engineers
17. Gaming
18. Visual Design
19. Algorithms
20. Deep Learning
1. Technology
2. Business and
Management
3. Science and
Environment
4. Finance and
Economy
5. Health
6. Marketing and
Advertising
7. Management
8. Careers and
Employment
9. Education and Learning
10. Society and Culture
11. Politics and Law
12. Lifestyle and Leisure
13. Medicine
14. HR
15. Arts and
Entertainment
16. Sales and Retail
17. Internet
18. Medical Sciences
19. Digitization
20. Equal Opportunities
Top 20 topics
(index vs average)
Gen Z members are interested in articles related to
their field of study and status
Educative
Topics
Status Seeking

20.
1 2 3
4 5 6
Employer
Branding
Checklist
Our 6 Tips to Prepare
Review your
company page
and life tabs.
Review your
content calendar.
Do you have the
right content to
attract new
talent?
Make sure all
your jobs are
updated and
listed on
LinkedIn.
Identify your
hard to fill roles
that will need
extra help, or
some extra
content to
support.
Look into your
audience
personas for
those hard to
fill roles. Who is
the perfect
candidate?
Don’t forget
your grads! The
Gen Z audience
are entering the
market now
they’ve
graduated.

21.
Thank You!
Let’s jump in to your
questions…