O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Diversity in Recruiting with Clarify

1.800 visualizações

Publicada em

43% of LinkedIn members in Europe are women, but there are 2.4X more men than women in leadership positions. Which is why Diversity in recruiting continues to be a hot topic and a core piece of a company’s overall talent acquisition plan. In this recent webinar we held, Rebecca Sewell, Clarify's Head of Recruitment shared how they use content on LinkedIn to promote diversity and inclusion in the workplace.

Some Highlights:
- When Clarify’s CEO won Business Magazine’s “Woman of the Year” award, their single LinkedIn posting garnered a whopping 64,000 impressions.
- In the male-dominated technology industry (just 12% of respondents are female), an impressive 47% of Clarify’s management hires are women.
- By creating three mindful posts each week, Clarify increased followers from 450 to 750 in just three months.

LinkedIn provided insights on the European female membership and how to reach them.

Publicada em: Tecnologia
  • Seja o primeiro a comentar

Diversity in Recruiting with Clarify

  1. 1. Diversity in Recruiting Padraic McMahon LinkedIn Rebecca Sewell Clarify
  2. 2. Introduction to the European female audience on LinkedIn
  3. 3. Table of Contents ​Methodology ​Female Audience on LinkedIn in Europe ​Looking at differences between regions in Europe ​What do women look for in a job and how do they utilize LinkedIn?
  4. 4. Methodology & Audience
  5. 5. How did we conduct the gender analysis? How LinkedIn determines members’ gender Member creates account Name gets mapped with gender database If match, gender is assigned Members by Gender in EU Female Male Unknown Members whose gender could not be determined are not included in this analysis.
  6. 6. Female Audience on LinkedIn 23,000,000+ Top Employers 1. NHS 2. IBM 3. Accenture 4. PwC 5. Deloitte Top Job Titles 1. Teacher 2. Administrative 3. Consultant 4. Nurse 5. Project Manager Top Schools 1. Universidad Complutense de Madrid 2. Sapienza Università di Roma 3. University of Amsterdam 4. Universitat de Barcelona 5. Università degli Studi di Milano
  7. 7. The European Female Audience on LinkedIn 7
  8. 8. For 1 female, there are 1.33 males 43% of LinkedIn members in Europe are women 43% 57% female male
  9. 9. Number of Males and Females by Seniority 9 The gender gap is high for management functions… more men than women in senior positions 2.4X
  10. 10. % of Women in Seniority 10 … but is improving significantly compared to 5 years ago Up to 14% increase
  11. 11. Difference with male:female ratio by Industry 11 Women are more likely to work in educational, medical or service industries
  12. 12. Difference with male:female ratio by Function 12 Women more often work in administrative, community and healthcare function areas Small gender gap for high profile functions
  13. 13. Zooming in on regions 13
  14. 14. In South and East Europe, nearly 50% is female Southern and Eastern European countries have highest LinkedIn adoption proportion among women
  15. 15. Nearly 1 in 2 members in Eastern Europe are women nowadays Up to +14% increase
  16. 16. What are women looking for in a job? 16
  17. 17. 17 Women care about challenging work and a good work/life balance
  18. 18. Women keep themselves up to date on industry news, but are not actively pursuing a new career Connect & Communicate 43% Network with other professionals Research People & Companies 52% Learn about what other colleagues are doing Professional Insights 57% Stay up to date on industry discussions Seek Career Opportunities 15% Research Career Opportunities - vs. average interesting t 18
  19. 19. Key Takeaways 19
  20. 20. Key takeaways & Next Steps 1. Begin following some key thought leaders in the diversity space, to see their tactics and presence on LinkedIn. EY, Intel, BP, IBM, and of course – Clarify! 2. If you’re looking to brand yourself as a diverse employer, reach passive audiences where they are – in the news feed and develop a story and content strategy to engage with them over time. 3. Get help by reading the “5 Steps to Boosting Your Talent Brand Through Content” at https://business.linkedin.com/talent- solutions/c/14/7/content-marketing-guide-for-talent-acquisition 4. Feel free to reach out to your LinkedIn representative for further information and insights on how to reach out to Diversity audiences at scale.
  21. 21. Clarify Diversity in Recruiting Rebecca Sewell Head of Talent Acquisition
  22. 22. Who is Clarify?
  23. 23. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd Founded in Employees Turnover 2003 42 £4M Claire Edmunds- CEO
  24. 24. Our Culture & Ethos
  25. 25. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd • Integrity • Respect • Quality • Hard work • Positive work environment • Individual development • Making people feel valuable and connected Values: Ethos:
  26. 26. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd The teachers came from Uganda to our offices All proceeds from the Tuck Shop go towards the foundation The Clarify team building teachers accommodation in Uganda The Clarify football team organise charity tournaments
  27. 27. Diversity At Clarify
  28. 28. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd Diversity in Recruitment • Look for values and behaviours, not experience. • Hires span all ages, ethnicities, culture & religions. • Recognising potential • Be open to different skill sets and personality types Unconscious Bias • “Blind” decision making • No name bias • Range of decision makers • No call-outs of experience
  29. 29. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd Diversity Research • 20% of field sales positions held by women in enterprise technology • Even less in sales management– or in several cases non- existent • Nature of selling is becoming more consultative • Clarify want 20% of women in sales management by 2020
  30. 30. Recruitment Strategy
  31. 31. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd Recruit, Retain and Develop This short video on the LinkedIn Career page boosted website traffic and online job applications.
  32. 32. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd On
  33. 33. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd On
  34. 34. Our Journey Diversity & Inclusion
  35. 35. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd Window into our Culture… Promoting Diversity and Inclusion on LinkedIn
  36. 36. The Figures
  37. 37. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd Punching Above Our Weight • 35% of Clarify’s hires come from LinkedIn. • 12% of applications are from women • 25% of those are interviewed • LinkedIn followers have increased from 450 to over 2,958 in 12 months • 47%of Clarify’s management hires are women. • 71% of followers are interested in a potential career move with Clarify.
  38. 38. Winning Big!
  39. 39. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd Best Practices Be A Small Company Who Win Big • Do More with less • Use LinkedIn to promote your Employer Brand • Post Powerful Content on Diversity & Inclusion • Post all kinds of content • It doesn’t have to be complicated • Provide a “window into the company’s culture”
  40. 40. t +44 (0)118 912 6800 e info@clarify-uk.com ©2015 Clarify Solution Selling Ltd Connect with Rebecca
  41. 41. Thank You Any Questions?

×