College basketball fans are a dedicated bunch, so we came up with a “dedication score” based on their LinkedIn Profiles to select who we think will be the winner. Here’s the formula:
For each school in the tournament, we calculated
(# of current students and alumni with the word “basketball” in their profile) / (total # of current students and alumni) = Dedication Score
The school with the higher “dedication score” wins their game and advances in the bracket.
Read more: http://blog.linkedin.com/2013/03/18/picking-winner-of-ncaa-basketball-tournament-using-linkedin-data/