The document discusses how talent acquisition teams can better align with marketing teams to strengthen a company's talent brand. It advocates that talent acquisition teams think like marketers by managing a talent funnel for inbound, sourced, referral, and internal candidates. The document provides examples of how one company, CloudLock, improved their talent brand through initiatives like developing career site content with marketing, organizing employee lunch and learns, and focusing on measurable results from social media outreach. Their efforts led to a large increase in applicants and career site pageviews over time.
4. @berndleger
Old Shoe
CMO
New Shoe
CMO
“Do I need to do
anything?”
“That’s not our
corporate brand!”
“We don’t have any
resources for that”
“That’s going to take
up too much time”
“We don’t have
budget for that”
“What can we do
together to
strengthen our
brand?”
“How can I use the
Talent Acquisition
Team to drive
Awareness and
Thought
Leadership?”
5. @berndleger
Finding Common Ground with Marketing
Managing Your Funnel
Brand Recognition
Career Site
Social Media
Thought Leadership and PR
7. @berndleger@berndleger
What does Your Funnel Look Like?
Inbound Sourced Referrals Internal
Total number of Candidates per Channel
Inbound Sourced Referrals Internal
Total number of “Leads” per Channel
Inbound Sourced Referrals Internal
Total number of Hires per Channel
25. @berndleger
1 Common Template
Takes >5 minutes to complete
Promoted on Social
Published in Career Section
Results:
2x higher engagement than any
other post!
44. 444444
Think Like a Marketer: Take Your
Talent Brand to the Next Level
Begin a Dialog
Capture Your Culture
Start Small, Think Big
Find a fun Project
Get Some Quick Wins
Use Data to Show Impact
February 11, 2015, 11am PT, 2pm ET, Duration 45 minutes #hiretowin
Are you looking to bring your Talent Brand to the next level? Then get to know your new best friends in marketing! A strong partnership between recruiters and marketers can make the difference between a good Talent Brand and a great Talent Brand.
In this free webinar, Bernd Leger, VP of Marketing at CloudLock, will give you a CMOs perpective on how recruiters and marketers can work together to build a fantastic Talent Brand. These two groups have a lot in common, and share similar goals around branding. Bernd will show you how to think like a marketer and find the common ground you’ll need to work together to bring your Talent Brand to the next level.
think like a marketer
work with marketing
build a great talent brand
demonstrate results
Q&A
What’s the Matter with Owen Campaign
Hubspot: Culture - A set of shared beliefs, values and practices.
Customers are more easily attracted with a great product. Talented people are more easily attracted with a great culture!
What is Culture: A set of shared beliefs, values and practices