Think Like a Marketer, Act Like a Recruiter | Talent Connect San Francisco 2014
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Take a page out of the marketing playbook by developing robust talent pools in the same way marketers perform market segmentation to define their target demographics. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
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Think Like a Marketer, Act Like a Recruiter | Talent Connect San Francisco 2014
- 1. #intalent Think Like a Marketer, Act Like a Recruiter Kevin DuBay Recruitment Product Consultant LinkedIn Stacy Takeuchi Talent Brand Consultant LinkedIn
- 2. #intalent Marketing Why should Recruiters take inspiration from their marketing peers?
- 3. #intalent Brand awareness People complete 60% of the decision making process prior to any direct interaction with the brand because of the level of AWARENESS they have with your brand.
- 4. #intalent Marketing simplified Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value.
- 5. #intalent Marketing simplified Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. Target markets
- 6. #intalent Marketing simplified Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. Target markets Market analysis
- 7. #intalent Marketing simplified Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. Target markets Market analysis Market segmentation
- 8. #intalent Marketing simplified Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. Target markets Market analysis Market segmentation Consumer behavior
- 9. #intalent Marketing Recruiting Target Markets Market Analysis Market Segmentation Consumer Behavior Talent Pools Search & Research Talent Identifiers Candidate Behavior
- 10. #intalent To think like a marketer, act like a recruiter is… “identifying talent pools through search/research using talent identifiers, as well as understanding candidate behavior.”
- 11. #intalent The traditional funnel applied to Talent Acquisition Traditional Marketing Funnel Talent Acquisition Funnel Awareness Engage Leads Hire Awareness Engage Consideration Buy
- 12. #intalent 1 4 keys to thinking like a marketer 2 3 4 Define your audience Talent Identifiers Build strong communities Talent Pools Establish trust Candidate Behavior Build awareness Search & Research
- 13. #intalent 1 Define your audience Who is already engaged and Who do you want to engage?
- 14. #intalent Followers Followers by Country Top 5 Countries Followers by Function Top 5 Functions
- 15. #intalent Strength of Brand Function/Country Talent easiest to engage Talent hardest to engage
- 16. #intalent
- 17. #intalent Who are you trying to attract?
- 18. #intalent Define your talent targets Persona Professional Personal Behavioral Professional Value Prop Engineer Title Seniority Experience Skill Education Age Gender Location Active on mobile Time online Compensation Work/Life Balance Internal Mobility Challenging Work Student Marketer
- 19. #intalent Jason Graff Lives in San Francisco Works in mobile app development Heavy mobile and iPad user 19
- 20. #intalent 313 Million+ Professionals just like him can be reached on LinkedIn through powerful targeting capabilities 20
- 21. What do your audiences want #intalent to hear? 3 Establish trust 2 Build awareness
- 22. #intalent North America Engineer
- 23. #intalent North America Sales
- 24. #intalent Content is being created, consumed and shared at a speed and scale never seen before. NewsCred, 2014
- 25. #intalent GREAT CONTENT TELLS A STORY... …a relevant" , transparent story of what it’s like to work at your company.
- 26. Identify and nurture your talent pools #intalent 4 Build strong communities
- 27. #intalent Leverage the shallow end of your talent pool • Existing pipeline • Employees • Alumni • Followers • 1st & 2nd degree connections • Groups • Prior applicants
- 28. #intalent Talent Intelligence: Diving into the deep end of your talent pool
- 29. #intalent Choose your talent identifiers • Skill sets • Job Title(s) • Experience • Background • Degree • Locations • Companies MBA Saas SF Bay Area Manager LinkedIn Employee President's Club
- 30. #intalent
- 31. #intalent
- 32. #intalent Talent Pipeline is your funnel
- 33. #intalent Inspire Action with an Impactful InMail • Relevant • Transparent • True • Consistent • Personal
- 34. #intalent 2ImpXactful Brand Engagement + InMail = Response Rate
- 35. #intalent 1 Define your audience Talent Identifiers 4 keys to thinking like a marketer 4 Build strong communities Talent Pools 3 Establish trust Candidate Behavior 2 Build awareness Search & Research
- 36. #intalent