1.
The Industry Trends Every Staffing
Executive Needs to Know

2.
347MMembers

3.
Create economic opportunity
for every member
of the global workforce
Our vision

4.
Create economic opportunity
Realize your dream jobFind work Be great at what you do

5.
THE ECONOMIC GRAPH

6.
Connecting talent with opportunity
at massive scale

7.
The world is
changing fast…
Candidates & Clients
More
Connectivity
More
Choice
More
Channels
1980’s 1990’s 2000’s 2010’s
Filing
Cabinet
Recruiters
Offline
Database
Job
Channels
Social
Media

8.
Social media
is here to stay, embracing
its power is the key
1 Source: Harvard Business Review, “The End of Solution Sales”, July
2012
57%
of the decision to ‘buy’
is now made before any
commercial contact with
your business1

9.
are passive and not
looking to move
75%
60%
of them are open
to opportunity!!

10.
The best recruiters
act like marketers
Social media keeps the conversation going1
…because you need to nurture your audience
Sales is one-to-one, marketing is one-to-many2

11.
We recommend
3 simple steps
Your followers &
your brand
Nurture your target
audiences
Do what you do
best
Build Engage Recruit

12.
For three key audiences
Reach Engage
Differentiate your
talent brand
In the online
ecosystem
On talent strategies
in the digital era
Educate

13.
Your followers &
your brand
Build

14.
Professional networks & word of mouth grow
as top channels for promoting brand
Source: 2015 Global Recruiting Trends.

15.
Building your personal brand & online identity
Recruiters have 10x
more traffic than the
average member
10x
of page views are
members looking at
members
76%
Activity on LinkedIn is
viewing members’
profiles
#1Engaging Picture
Descriptive Headline
Essential Links
Custom Public Profile
Link
Compelling Summary
Take the reins on others’ first impression of you

16.
And your firm’s identity, too
Add a logo and an
image
Add specialties
Speak to your target
audiences

17.
Creating ‘followers’ will
fuel your success
? ? ?
? ? ?
? ? ?
What good is a post
on Facebook if you
have no friends?
Members are 61% more
likely to share information
as a result of following
your company
61%
95% Followers are 95%
more likely to respond
to an InMail
79% of members are interested
in job opportunities from
companies they are following79%

18.
Nurture your target
audiences
Engage

19.
Cut through the noise

20.
Keys to great content

21.
Keys to great content
Link to Video

22.
CAREER CONTENT COMPANY
Content mix: Rule of 3 Cs

23.
Companies that post at least one status update
on LinkedIn per week get:
Leverage Company Status Updates
More job views
20%
More
applications25%

24.
Leverage Company Status Updates

25.
Be visible, add value, don’t sell
 Research and visit where candidates and clients spend their time
 Find out what they value
 Engage in interactions to build trust and reputation

26.
Keep your audience in mind

27.
Bring customers & candidates through
the funnel to action

28.
Do what you do
best
Recruit