Shaping Your 2021 Talent Strategy
Jennifer Shappley
VP Talent Acquisition,
LinkedIn
Afifiya Kamara
Customer Success
Manager, LinkedIn
Sarah Lawless
Insights Senior Manager,
LinkedIn
Danielle Monaghan
VP Global Talent Acquisition
and Mobility, Uber
Talent Industry Insider

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Agenda 01 We're in it together
Our vision and mission
02 Stay informed
Key trends and insights
03 Stay connected
Customer conversation
04 Stay productive
New product updates
05 Stay curious
Live Q&A
Product deep dive: New Recruiter & Jobs

Coming up!
Product deep dive:
New Recruiter
& Jobs

01
We're in it
together

Vision
Create economic opportunity for
every member of the global workforce.
Mission
Connect the world’s professionals
to make them more productive
and successful.

Our most important company value.
Members first

A digital representation of the global workforce.

Rank 2017 2018* 2019* 2020*
1
2
3
4
5
6 N/A
7 N/A N/A
8 N/A N/A N/A
9 N/A N/A N/A
Business Insider
Intelligence
2020 digital
trust ranking
Ranking based on overall
digital trust scores.
Source: Business Insider Intelligence Digital Trust Report 2017, 2018, 2019.
* Ranking methodology changed for 2018 onward.
Digital Trust Report

The companies
that win will make
people success
their priority.
When your people succeed,
your organization succeeds.

02
Stay
informed

Why focus on
internal mobility now?
A unique challenge means
a unique opportunity.
The COVID-19 pandemic is
driving a renewed focus in, and
providing an opportunity for,
internal hiring strategies.
unique
challenge
unique
opportunity

Future of recruiting.
Prediction: Recruiting will hire less and build and borrow more.1
of talent professionals
state that advising
the business on
workforce planning
is becoming increasingly
important.2
69%
1. The Future of Recruiting – North America; LinkedIn, Oct 2020.
2. LinkedIn Global Talent Trends 2020.
20% Increase in internal mobility
since the COVID-19 pandemic.
1outof2 Talent professionals expect their
recruiting budget to decrease.
2outof3 Expect their L&D budget to
increase or stay the same.

Source: LinkedIn’s Global Talent Trends 2020, survey results from 1,772 respondents globally
Common barriers to internal mobility:
Percentage of talent professionals who cite the following as barriers to internal recruiting:
16%
17%
19%
21%
28%
29%
38%
56%
70%
0% 10% 20% 30% 40% 50% 60% 70%
Insufficient resources to establish new internal recruiting processes
No effective way to advertise internal openings
Leadership does not support internal recruiting
No effective way to assess internal candidates
Hiring managers prefer to hire external candidates
No effective way to identify internal candidates
More difficult to diversify our workforce
Not enough qualified internal candidates
Managers don't want to let good talent go

Source: “Where Internal Mobility is Most Common Since COVID 19”, LinkedIn Talent Blog, Oct 28 2020.
Since the COVID-19
pandemic, internal
hires make up a
greater share of all hires.
Internal mobility rates, i.e., share of
all job changes that were movements
within the same company.
16.5%
19.6%
19%
April–August
2019
April–August
2020

0%
5%
10%
15%
20%
25%
Canada Australia Singapore United Kingdom Global United States India
Source: LinkedIn data April 2020-Oct 2020
Internal mobility rates are on the rise in 2020.
2020 5-year average

Empowering
the talent within.
Internal mobility happens when
an employee changes roles at your
company or when they change how
they work, allocating time to new
initiatives that enable growth and
development.
ü Time to hire
ü Cost of hire
ü Quality of hire
ü Career development
ü Employee retention
ü Motivation and morale
Internal mobility improves:

Source: “Where Internal Mobility is Most Common Since COVID 19”, LinkedIn Talent Blog, Oct 28 2020.
Employees at
companies with
high internal mobility
stay almost 2x longer.
Companies with
low internal mobility
2.9 years
Companies with
high internal mobility
5.4 years
Median employee tenure for
companies with high and low internal
mobility (top and bottom quartile).

of employees stay longer at companies
with high internal hiring compared to
those with low internal hiring.1
of learners say they’d stay at
their company if there were more
skill-building opportunities.1
of L&D professionals say they partner
with recruiting to identify skills gaps
and hard-to-fill roles.2
Retain your
top talent.
The right mobility strategy
helps you:
• Give employees the ability to
pursue their career goals
• Transfer institutional knowledge
to new roles
• Hold onto top performers, even
during department cutbacks
1. LinkedIn Global Talent Trends 2020.
2. LinkedIn Workplace Learning Report 2019.
41%
73%
23%

Interesting
pathways
we’ve seen
among LinkedIn
Learners:
Grow a more agile,
able workforce.
By enabling employees to move between
teams, you can:
• Develop a multi-talented workforce for
cross-functional projects
• Pivot to meet changes in the market and
build resiliency
• Create a pipeline for future leaders with
organizational understanding and multi-
faceted problem-solving abilities
Project
Engineer
Project
Manager
IT
Solutions
Specialist
Solutions
Architect
Business
Analyst
Product
Owner

01 02 03
Internal mobility is
increasingly important
and should be a part of a
company-wide strategy.
A multi-faceted strategy
that speaks to your employer
brand internally is as
important as your external
brand — and can show up in
a variety of ways.
Empowering your
talent team to expand
their influence and impact
by engaging with partners
outside of HR and to
focus on L&D, are integral
to success.
A quick recap:

03
Stay
connected
A talk shop about internal mobility.

Internal
mobility
resources
Managing High Potentials
Learn how to identify and pave the way for
your organization's strongest talent.
lnkd.in/ManagingHighPotentials
HR: Strategic Workforce Planning
Design a strategy for ensuring that the right
employees are placed in critical roles.
lnkd.in/StrategicWorkforcePlan
Web Event | Future of Recruiting
Join talent leaders from LinkedIn, ViacomCBS, Infosys,
and Arm in a conversation on developing
internal talent.
December 8 | lnkd.in/FutureRecruitingWebEvent

04
Stay
productive

Helping you
with the entire
talent journey.
Develop
Empower your
employees
Hire
Recruit more
efficiently
Plan
Build an informed
strategy

Develop
Empower your
employees
Hire
Recruit more
efficiently
Plan
Build an informed
strategy
We’ll help connect your
people and mobilize
your organization for
ongoing evolution.
Smart Workforce Investments
• Develop a pipeline for the future
Effective Hiring Strategies
• Acquire talent and redeploy effectively
Talent Growth & Retention
• Manage a remote hybrid workforce
• Develop internal mobility programs

Tackle today’s talent challenges.
Internal
mobility
Strategic
hiring
Gender
diversity
Remote candidate
engagement

Internal mobility
Understand your internal workforce
and help employees grow.

LinkedIn Talent Insights
Understand your internal workforce.
Shape your internal mobility strategy.
LinkedIn Learning
Help upskill your employees.+
LinkedIn Talent Insights

LinkedIn Talent Insights
Demo
See how LinkedIn Talent Insights
can help you develop a strong
internal mobility strategy.

Remote
candidate
engagement
Product updates to help you
source and connect.

01 Assess how your current workforce is distributed
02 Understand key talent pools
03 Identify and evaluate new markets
04 Optimize your sourcing strategy, right from Recruiter
Make better remote work decisions.
The information you need to tackle your top talent priorities.
LinkedIn Talent Insights

New filters for
New Recruiter & Jobs.
Now you can fine-tune your search in Recruiter to
focus only on candidates interested in remote work.
Remote filters in Recruiter

A simpler way to
post remote jobs.
Now you can automatically label your
job as “remote” when you post jobs to LinkedIn
through LinkedIn Job Wrapping.
• Add the word “Remote” or other accepted
keyword to your source job title
OR
• Add “#LI-Remote” to your source job description
Either option will automatically label your
job as remote when it posts to LinkedIn.
LinkedIn Jobs

Target your
remote job posts.
Reach the most relevant candidates
by adding the city, state/province/
county, or country where you're looking
for candidates.
Use this feature when:
• manually posting jobs
• posting jobs with Job Wrapping
Learn more about posting remote jobs
in the Recruiter Help Center.
lnkd.in/remotejobshelp
LinkedIn Jobs

Strategic hiring
New ways to help you hire
top talent faster.

Empower your
hiring managers.
Now it’s easy to help hiring
managers make open roles more
visible to their networks.
• Attach job posts to the top of
LinkedIn profiles
• Notify networks using the #Hiring
hashtag and LinkedIn photo frame.
Activate the support of your hiring
managers with job promotion updates.
Share that you’re hiring

Quickly alert
top candidates.
Within three minutes of posting a job,
we’ll use smart AI to alert ~500 of
our most relevant candidates.
Start reviewing applicants in an hour.
Applicants that receive
instant job push notifications are
more likely to be hired
than all other applicants.
30%
Instant Job Push Notifications

More details
ensure the
best matches.
Make the most of instant job push
notifications by getting specific.
• Fill in all fields (Industry, Function, Skills)
• Where possible, use standardized
locations and titles
• Create a LinkedIn Page and add
your logo
Instant Job Push Notifications

Streamline your
hiring process.
• Save time by evaluating a
candidate’s soft skills before a
live interview
• Identify candidates who may not
have the education or experience
you’re looking for, but may have the
right soft skills to succeed
Video Intro is being used
to hire across functions,
industries, and seniorities.
Job posters who use Video
Intro are nearly 2x more likely
to find a hire.
2x
Video Intro

How it works:
1. Enable Video Intro when manually
posting a job on LinkedIn
2. Once you receive applications, select
candidates in New Recruiter & Jobs who
will be asked to answer up to two questions
3. When candidates receive a request,
they can record a short video or provide
a written response
4. Click on the link to review submissions
directly on a candidate's profile, and
use InMail to message them back
Tip: Decide ahead of time what qualities you are looking
for, and evaluate all intros with the same criteria.
Video Intro
of candidates
opt for video
responses.
of job posters who use
Video Intro reuse it in
their subsequent jobs.80% 70%

Share real-time data
with your team.*
Here’s how it works:
• Select what you'd like to share from the Company
or Talent Pool Report in LTI
• Generate a link and share it with anyone in your
organization – no license required!
• Showcase your insights with rich data visualization
• Report data that updates itself in real time
*Only available for customers with both Talent Insights and Recruiter.
LinkedIn Talent Insights
Y O U S P O K E ,
W E L I S T E N E D

We’ve made changes to keep
reports clear and consistent.
Now you’ll have the data you need
to make more informed decisions.
Talent metrics
Y O U S P O K E ,
W E L I S T E N E D
Improved metrics
reporting across
talent products.

Talent metrics
Metrics are split into two categories:
Job impressions. We’ve made improvements to how impressions are detected.
So, expect decreases if you receive this data.
Job Views and Apply-Clicks. Now we can track actions from users not logged
into LinkedIn, which means an increase in these metrics.
Job reporting UI. The UI has been updated so you can filter by total actions,
unique member actions, and jobs in specific projects.
Career Pages. Career Page metrics inside Company Page Analytics have
been replaced by "Life" and "Jobs" tab metrics.
Other things to keep in mind:
Job Apply-Clicks
Total times members have
clicked to apply for your jobs.
Completed Applications
The total number of
completed applications.More consistency
means greater
efficiency.
Y O U S P O K E ,
W E L I S T E N E D

Gender
diversity
Now your recruiting can reflect
your values and commitment
to equality.

Recruit equitably.
Automatically.
Gender ranking in Recruiter ensures
each candidate search is fair and
balanced.
Search results are programmed to
reflect the gender mix of the industry
and available talent pool.
Visit lnkd.in/representativesearch
to learn more.
1. LinkedIn, Global Recruiting Trends, 2018.
2. McKinsey, Why Diversity Matters, 2015.
of talent professionals report that
achieving gender parity at their
company is a top priority.1
71% boost in performance among companies
with a diverse workforce compared to
those with no diversity initiatives.2
35%
Gender ranking in Recruiter

Understand the
gender representation
of your workforce.
Inform your strategy by comparing the
gender representation of your company to
industry benchmarks.
1. Go to Company Report for your company
and select the “Gender” tab
2. Use filters like Function and/or Location to
understand gender representation and
benchmarks for key talent pools and locations
This data will only be available for your company. You will not
be able to see data for other companies, and no one else can
see your company’s gender diversity data.
2
1
LinkedIn Talent Insights

Identify
gender-diverse
talent.
Identify more opportunities to
find gender-balanced talent.
1. Understand gender diversity
breakdown for key talent pools
2. Access information across location,
industry, and education
3. Compare granular data to ensure
fairer gender-diversity dynamics
1
2
3
Location tab
LinkedIn Talent Insights

05
Stay
curious
Live Q&A

Three resources to help you take action:
Download the Remote Work
Strategy Playbook
Get the step-by-step guidance
needed to start using LinkedIn
Talent Insights to inform your remote
work strategy.
lnkd.in/remoteworkplaybook
Visit the Customer Learning Center
Learn how to get the most out of your
LinkedIn Talent Solutions products. Get on-
demand tip sheets and tutorials. Register
for webinars hosted by customer success
teams!
lnkd.in/customerlearning
Explore six internal mobility tactics
Gain some inspiration from your peers.
Learn how Schneider Electric amped
up their internal hiring as you work to
redefine your own strategy.
lnkd.in/imtactics

Up next!
New Recruiter
& Jobs deep
dive

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