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Rethinking Your Business Development Strategy with LinkedIn [webcast]

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LinkedIn is not just a recruiting tool. It's a tool you can use to boost your business development efforts. In this presentation, we’ll cover tips and tricks to help you get more clients — and ultimately be more successful. From social selling to building a professional brand, we'll teach you how to use LinkedIn to enhance your business development.

You'll learn how to:
- Generate new leads and reach a wider pool of decision makers
- Warm up cold prospects by tapping into your professional network
- Become a better partner to your clients by providing visual, market-sizing data

Learn more about how to use LinkedIn to build your business development strategy here: http://bit.ly/2fMMax3

Publicada em: Recrutamento e RH
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Rethinking Your Business Development Strategy with LinkedIn [webcast]

  1. 1. ©2016 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Rethinking Your Business Development Strategy with LinkedIn
  2. 2. Business Development & LinkedIn Network Live Demo 3 Pillars of Social Selling Zack Andresen Success Manager LinkedIn, New York Today’s Agenda Q&A
  3. 3. ©2016 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Rethinking Your Business Development Strategy with LinkedIn
  4. 4. The Changing Decision Maker 2% How many of the other stakeholders that decision makers know at F1000 organizations. Work in silos Decision makers change roles every year. 20% Changing Roles ??? Budget decisions made by individuals outside of the C-suite. 58% Moving down stream
  5. 5. Social Selling A modern approach to sales and relationship management that utilizes information from social networks to grow your business
  6. 6. LinkedIn is Here to Help 467M+ Members 2B+ Updates Billions Relationships
  7. 7. Today: your personal network All that LinkedIn has to offer YOU Just what you need for building and sustaining trusted business relationships LinkedIn Can Help You Expand Your Reach
  8. 8. Engage with Insights Create a Professional Brand Find the Right People Start with the Building Blocks Rethinking Business Development with LinkedIn
  9. 9. Start with the Building Blocks Rethinking Business Development with LinkedIn Engage with Insights Create a Professional Brand Find the Right People
  10. 10. Engaging, friendly picture Custom public profile link Be found easily with descriptive headline Essential links Killer summary Build a professional brand
  11. 11. Become a Thought Leader Build a Professional Brand • Comment in Group discussions • Share important news • Ask clients for recommendations • Leverage existing marketing content • Publish content LinkedIn Global Survey of 1500 B2B buyers and decision-makers, May 2014
  12. 12. 12 Start using LinkedIn for Business Development Today Build a Professional Brand 3 Update Your Company Page Make sure someone is in charge of your Company Page – share information relevant to both candidates and clients. 2 Share Content Leverage what’s already available – share industry news, trends, and articles. Peer Review Schedule time on a Friday for you and your team to update your LinkedIn profiles together. 1 Fast Tips
  13. 13. Start with the Building Blocks Rethinking Business Development with LinkedIn Engage with Insights Create a Professional Brand Find the Right People
  14. 14. Finding the Right People
  15. 15. Search Unlimited Advanced Search and View of profiles 1st - 3rd degree and beyond Insights Smart Suggestions, Search Insights and Alerts tap into LinkedIn’s unique data and insights to surface relevant information about your territory InMail Directly contact anyone on the network 1st - 3rd degree and beyond Find and reach decision makers with Recruiter Professional Finding the Right People
  16. 16. Focus with LinkedIn Recruiter Professional 16 Use Search Insights to Identify High Growth Companies
  17. 17. Start using LinkedIn for Business Development Today Finding the Right People 2 Research Go beyond just your target lead at an account – look up their Director+ peers and identify your entire buyer panel within Recruiter Professional. 3 Use Search Insights Search Insights within Recruiter Professional allow you to quickly prioritize and discover potential prospects. Connect Have your team connect to one another on LinkedIn to start unlocking the power of your combined networks. 1 Fast Tips
  18. 18. Start with the Building Blocks Rethinking Business Development with LinkedIn Engage with Insights Create a Professional Brand Find the Right People
  19. 19. Ask for Permission Request intros when they will have the most impact Make it easy Offer to ghost-write the intro email Follow-through Close the loop with the introducer Engage with Insights Warm Introduction Name Drop
  20. 20. Start with LinkedIn.com 20 Engage with Insights Using the Feed
  21. 21. Start using LinkedIn for Business Development Today Engage via Search Insights 3 Tout Best Practices Share winning introduction scripts so people have a gold standard. Lead by example Encourage your team to approach you for introductions to prospects connected to you. 1 Fast Tips NOTE: Make sure they have done their due diligence, your reputation is on the line too 2 Follow Target Companies Watch for updates and jobs posted by your target companies, clients and competitors.
  22. 22. Engage with Insights Create a Professional Brand Find the Right People You have the fundamentals Next Steps Polish Your LinkedIn Profile Search 450M+ Members Leverage Warm Introductions
  23. 23. Links Request custom demo: lnkd.in/staffing For help or support: lnkd.in/helpcenter RPS license learning center: lnkd.in/learningcenter

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