Recruiting with a Small Team and a Limited Budget -- Breakout Session at Talent Connect Sydney 2015
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The document discusses strategies for small recruiting teams to maximize their impact with limited budgets. It provides examples from various companies of leveraging marketing strategies, focusing on passive talent, using technology and data-driven processes, gaining executive buy-in, and bundling recruiting activities effectively. Specific tactics highlighted include social media engagement, content marketing, strategic agency partnerships, and talent pooling.
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Recruiting with a Small Team and a Limited Budget -- Breakout Session at Talent Connect Sydney 2015
- 2. Recruiting with a small team and a limited budget Cameron Fitzgerald Talent Acquisition Manager, APAC & EMEA Treasury Wine Estates Allan Waldron Resourcing Advisor Senex Energy Katy Harris Talent Acquisition Manager The Iconic Trafford Judd Senior Customer Success Consultant LinkedIn
- 3. Senex Energy Compete against larger International competitors Increase candidate awareness Be nimble Define your culture Leverage Marketing & Comms #intalent
- 4. Senex Energy From Reactive to Proactive Reactive (May 2013) Proactive (To date) Workforce Planning - limited Workforce Planning – 6 month view No ATS ATS and LinkedIn Recruiter 60-70 permanent hires 50-60 permanent hires $700k in recruitment agency fees $30k in recruitment agency fees High Seek and niche job board usage LinkedIn Job slots used exclusively Minimal usage of LinkedIn Recruiter High usage of LinkedIn Recruiter Talent Brand Index: 16-18% Talent Brand Index: 39-41% Insourced migration and relocation process Partnered migration and relocation process #intalent
- 5. Senex Energy Focus Areas Exec & Manager Buy-In Technology & Process Focus on Passive Talent Service provider Collaborator #intalent
- 6. The Iconic – Act Like A Marketer Align your consumer + talent brand Push Marketing Aggressive Job Advertising Cold Calling Paid Print Ads Email Blasts Pull Marketing Video LinkedIn Pulse Social Recruitment Public Relations SEO Networking & Events Speaker Activity Blogging #intalent
- 7. The Iconic - Act Like A Marketer Impact over first 12 months #intalent Followers Talent Brand Index Engineer Followers Agency Hires 25%8,000 400 4% 30% 60% 5%
- 8. • Align your marketing and sourcing strategies • Time is your currency • Social recruitment: leverage employees and content The Iconic Make an impact with limited resources Level Skill Department Push Marketing Junior Generalist Fashion Pull Marketing Senior Specialist Technology #intalent
- 9. Treasury Wine Estates: By the Numbers 3200 Employees Globally Broad Geographical Footprint Highly Diverse Employee Demographics 20% Reduction in Recruitment Budget Over Last 2 Years #intalent ~500 Permanent Hires Annually
- 10. Treasury Wine Estates: Bucket Your Activity People Process Technology • Great people! • Employ subject matter expertise • Connectivity between teams • Hiring manager training and education • Talent Pools • Workforce planning • Referral program • Social media strategy • Outsource where appropriate • Negotiate competitive PSA’s • Lean processes & procedures • Integrated ATS • LinkedIn • Online screening • Psychometric assessment • Cognitive assessment • CRM #intalent
Editor's Notes
- Increase candidate awareness Send detailed personalised InMail messages and emails Be nimble Lock in manager time commitments prior to shortlist Define your culture In-person and new-hire referrals Know who’s not right as well as who is Promote career progression, responsibility and impact Leverage Marketing & Comms Share the good news!
- Exec & manager buy in Promote external recruitment processes that the internal recruitment function can offer Regularly share market information to show expertise and influence. Get workforce planning on the agenda Technology & process Find smart, scalable tools Simply the process by tailoring steps based on function, skills & stakeholders Focus on passive talent Regularly communicate with candidates that fit your business and share good news stories with them. Customise your InMails Attend networking events Focus on referrals Reposition from Service provider to collaborator Work with managers on content and encourage them to share your jobs & posts Work with the manager to brainstorm locations, companies and projects where talent are Agree on deadline dates for interviews, decision and offers. Create a shortlist of candidates together and seek direct feedback. Share good candidates with managers informally and gain feedback before an active role is created.