Mobile Recruiting Essentials: What Candidates Want & What You Must Do | Webcast

• Mobile Recruiting Essesntials:

Meet your presenter

Leela Srinivasan
Director of Marketing
LinkedIn Talent Solutions
@leelasrin

Please submit questions in the WEBEX Chat Box to ALL PANELISTS
Feel free to tweet comments with #hiretowin

#hiretowin |

talent.linkedin.com

4 main inputs to our mobile point of view

1. Trends on
LinkedIn.com

4. Dialogue with
industry
thought
leaders

2. Candidate
research
(800 responses,
US & UK, 2013)

3. TA research
(3K+ responses,
global, 2013)

#hiretowin | talent.linkedin.com

Mobile recruiting – it’s ON
How do professionals interact with career opportunities on mobile?
80
70
60

62

Passive Candidates

74

72
60

58

67

64

Active Candidates

53
45

50

43

40
30

24

20

22

21

11

10
0
Visited
Viewed
company careers in
careers site
inbox

Browsed
Browsed Applied to a Uploaded Downloaded
careers on careers on
job
resume
company
networks job board
app
sites


Different devices serve different purposes for
different audiences
How do professionals interact with career opportunities on mobile?

Active candidates

Passive candidates

68%

Career sites

72%

Inbox

Soc/prof

58%

Inbox

60%

Career site

LI profiles

62%

74%
Soc/prof

Soc/prof networks

69%

Job sites

71%

Inbox

smartphone

82%

tablet

50%

Career site

50%

LI profiles

52%

Inbox

62%

How talent acquisition organizations globally
feel about mobile recruiting
NOT a top priority

49%

Don't know where to start

29%

Careers site is mobile optimized

21%

Looking to invest in tools

20%

Job postings are mobile optimized

18%

Have adequately invested

13%

0%

20%


40%

60%

80%

100%

Is your mobile experience driving away
potential candidates?
“I have stopped applying if
their mobile technology isn’t
up to par. That alone tells you
something about the
company’s priorities and
whether they are savvy.”

“[Mobile apply was] all easy
except uploading my resume
and it would not take it. I had
to hand deliver one to the
business.”

“Company websites are
impossible to use from an iPad
device anytime their careers
section is in Flash. Argh!”


Panic?


10

The 3 pillars of mobile recruiting
through the candidate’s eyes

Learn

Apply


Engage

Mobile recruiting strategy: build the foundation
With special thanks to the pros

Phil Hendrickson

Brett Underhill

Vildan Stidham

Manager of Global Talent
Sourcing Strategy
Starbucks Coffee Company

Director, Recruiting Programs
Prudential Financial

Divisional Vice President,
Global Talent Acquisition
Abbott Laboratories

1. Understand how prospects interact with you via
mobile; benchmark vs. others

What % of your
career site traffic
is via mobile?

How does that
compare to %
overall site traffic
via mobile?

What’s the rate of
conversion to
applicant via
desktop vs.
mobile?

How
discoverable are
your jobs via
mobile search?

How shareable
are your jobs via
mobile?

What’s the
competition up
to?

BUILD THE FOUNDATION

2. Start small
Partner with different parts of the business to achieve success.

Example:
McDonalds


3. Set success metrics and KPIs

Track:
• Growth of mobile traffic to your
careers site and jobs.

“Don’t try to do it all. Know what your
business needs are and prioritize
mobile solutions per these needs.”
- Vildan Stidham, Abbott

• What % of candidates start vs.
finish a job application.
• Interaction patterns with your
mobile properties according to
device type.
• Whether you are able to follow
candidates from source to hire.


Pillar 1: Learn
Top 5 things candidates look for on your
career site
Current job openings
Culture description
Company history
Benefits
Employee profiles
0%

20%

40%

60%

80%

Optimize your careers site
•
•
•
•

Use mobile responsive design; stay away from flash
Keep it short and sweet
Make sure all your forms/links work on mobile
Include the TOP 5 things candidates want to see

100%

Pillar 1: Learn
Optimize your jobs
Example:
Starbucks


Pillar 1: Learn
Optimize your email/ InMail messages
5 Rules of mobile clarity:
1. Keep your sentences short

2. Keep your paragraphs short
3. Spell out ‘why them’
4. Include an obvious call to action

5. Make every word on the screen count!


Pillar 2: Apply
Top reason why professionals have not applied to a job via mobile devices

All respondents (passive and active)
No resume stored

40

Haven't been looking

37

Customize resume

30

Needed more time

18

No interesting job

16

No mobile apply option

15

Tried but took too long

13

Over 50% of active candidates surveyed haven’t applied
Tried but too complex
10
because they don’t have a resume stored
Went via my network

6
0%

20%


40%

60%

80%

100%

Pillar 2: Apply
Optimize your mobile apply process
•

•

If possible, eliminate the requirement for resume and
cover letter uploads
Allow candidates to submit a complete LinkedIn
profile in lieu


Pillar 3: Engage
1. Communicate with candidates immediately, even on the go
2. Communicate with hiring managers
3. Provide an innovative on-site experience

Send SMS messages
with traffic alerts the
morning of the interview

Provide on-site interviewees with an
iPad full of employer branding videos,
interviewers’ LinkedIn profiles etc.


Pillar 3: Engage
Understand when your candidates are looking at you
36% of smartphone
users research career
opportunities during
their commute.

51% do so on their
lunch or coffee break.

80% of tablet users
research career
opportunities at home
after work


Pillar 3: Engage
Understand when your candidates are looking at you
36% of smartphone
users research career
opportunities during
their commute.

51% do so on their
lunch or coffee break.

80% of tablet users
research career
opportunities at home
after work

Think about WHEN you’re publishing great career content
#hiretowin | line of sight!
Be in their talent.linkedin.com

Example: Targeted Status Updates on LinkedIn

71%
of company followers on LinkedIn are
interested in career opportunities at
companies they follow.

#hiretowin | @hireonlinkedin

LinkedIn & mobile: the facts

90 LinkedIn
profiles
viewed every
second via
mobile device

38% of LinkedIn’s
monthly visitors now
via mobile apps

30% of LinkedIn’s monthly
unique job viewers on
mobile devices

The mobile candidate experience on LinkedIn
Many key elements of the LinkedIn experience are already optimized for mobile
Recruiter Mobile

Job Posts
InMail
Messages
ENGAGE

Mobile
Work With
Us Ads
APPLY
LEARN

Sponsored Jobs


The ultimate goal: one device-agnostic
candidate journey

“ The common mistake is to see mobile recruitment as a one-time
investment. Our biggest success is the fact that we made mobile
recruitment part of our organic growth.” – Vildan Stidham, Abbott


For more details, download our new free
Mobile Recruiting E-book

http://lnkd.in/mobile-recruiting


Mobile Recruiting Essentials: What Candidates Want & What You Must Do | Webcast

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