Digital Branding by Adhyatm Tiwari, 169
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Insights and Data: How to engage and recruit the perfect candidate via social media | Talent Connect London 2014
- 1. Kevin Ferra Director, Talent Acquisition Cleveland Clinic Abu Dhabi FerraK@ClevelandClinicAbuDhabi.ae Insights and Data: How to engage and recruit the perfect candidate via social media #intalent Rami Zahran Digital Marketing Cleveland Clinic Abu Dhabi ZahranR@ClevelandClinicAbuDhabi.ae
- 2. Challenges 2012 • Project vs. Operating Hospital • Recruiting a family • Lengthy offer-to-start time frame • Fierce competition to hire talent locally • Global competition for talented SMEs • Minimal digital media interaction with global community • Limited global awareness of Abu Dhabi as a destination of choice #intalent
- 3. Research, Plan, and Target Use Data to analyze current hiring patterns #intalent Recruitment occurring in over 60 countries Primary focus on UAE and English speaking countries
- 4. Research, Plan, and Target #intalent
- 5. Research, Plan, and Target Use Data to find your “recruitment sweet-spot” #intalent
- 6. Collaboration – The Ask Objective Prioritize specific areas • Volume Recruitment • Remaining SMEs • UAE Nationals Solution • Create brand familiarity • Brand favorability • Targeted digital campaigns #intalent
- 7. Collaboration – The Ask #intalent Objective • Candidate insider perspective • Hiring manager viewpoint • Career development • Available opportunities Digitize Job Descriptions
- 8. Collaboration – The Ask #intalent Results • 8,400 Views • 18,000 Minutes Watched • 140 Shares • 71 Likes • 0 Dislikes Digitize Job Descriptions
- 9. Collaboration – The Ask Digitize the Recruitment booth Objective Incorporate technology into recruitment stand design Solution • Have touch screens to enable video content to play • Use LinkedIn “Check-in” feature to immediately build pipeline
- 10. Collaboration Building Digital Foundations Common goal Launch relevant platforms • LinkedIn • Facebook • Google SEM • Enhanced website Educate the organization Create different strategies for active and passive candidates #intalent
- 11. Collaboration Digitizing Recruitment Create relevant and engaging content • Hospital Visuals • Inspiring the greater mission • Thought leadership • Living in Abu Dhabi Targeted advertising Track campaigns, review, improve and optimize
- 12. Collaboration Digitizing Recruitment Create relevant and engaging content • Hospital Visuals • Inspiring the greater mission • Thought leadership • Living in Abu Dhabi Targeted advertising Track campaigns, review, improve and optimize
- 13. Collaboration Digitizing Recruitment Create relevant and engaging content • Hospital Visuals • Inspiring the greater mission • Thought leadership • Living in Abu Dhabi Targeted advertising Track campaigns, review, improve and optimize
- 14. Collaboration Digitizing Recruitment Create relevant and engaging content • Hospital Visuals • Inspiring the greater mission • Thought leadership • Living in Abu Dhabi Targeted posts and advertising Track campaigns, review, improve and optimize
- 15. Collaboration Digitizing Recruitment Create relevant and engaging content • Hospital Visuals • Inspiring the greater mission • Thought leadership Targeted posts and advertising Track campaigns, review, improve and optimize
- 16. Collaboration Digitizing Recruitment Create relevant and engaging content • Hospital Visuals • Inspiring the greater mission • Thought leadership Targeted posts and advertising Track campaigns, review, improve and optimize
- 17. 62% YoY increase in website visits #1Most Followed Hospital in MENA 365% Above industry benchmark CTR
- 18. Collaboration What does it mean to us? Expanded our talent network Push content to relevant audience Increase in interested candidates End result: A Broad, but highly targeted audience of engaged candidates
- 19. Collaboration What does it mean to us? 2012 – 57% hiring plan achieved 2013 – 90% hiring plan achieved 2014 – 95% hiring plan achieved 400k candidates in talent pipeline prior to first patient
- 20. Key Takeaways Collaborate with Marketing Team Create Targeted Campaigns Create Engaging Content Use Social Media Smartly Use Information to your Advantage
- 21. #intalent
- 22. #intalent
- 23. #intalent
- 24. #intalent
- 25. #intalent
- 26. #intalent
- 27. #intalent
- 28. #intalent
- 29. #intalent
- 30. #intalent
- 31. #intalent
- 32. #intalent
- 33. #intalent
