How EVP Drives Alignment with Consumer and Talent Brand -- Customer Session at Talent Connect Sydney 2015
Gemma Allen, Engagement & Talent Sourcing Manager, Medibank
Wendy Hammonds, Head Of Human Resources - Home, Mobile & Business, Spark New Zealand
What's the link between a successful employee value proposition (EVP), consumer, and talent brand? What role does EVP play in successful brand strategies? In this session with two iconic brands, Medibank from Sydney and Spark New Zealand of Auckland, the speakers present how they each have undergone recent brand overhauls, with a strong EVP foundation. Medibank discusses merging two brands into one, along with their new EVP development, while Spark discusses their journey in transforming from the legacy Telecom New Zealand brand into Spark New Zealand.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN