O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

How EVP Drives Alignment with Consumer and Talent Brand -- Customer Session at Talent Connect Sydney 2015

5.055 visualizações

Publicada em

How EVP Drives Alignment with Consumer and Talent Brand -- Customer Session at Talent Connect Sydney 2015

Gemma Allen, Engagement & Talent Sourcing Manager, Medibank
Wendy Hammonds, Head Of Human Resources - Home, Mobile & Business, Spark New Zealand

What's the link between a successful employee value proposition (EVP), consumer, and talent brand? What role does EVP play in successful brand strategies? In this session with two iconic brands, Medibank from Sydney and Spark New Zealand of Auckland, the speakers present how they each have undergone recent brand overhauls, with a strong EVP foundation. Medibank discusses merging two brands into one, along with their new EVP development, while Spark discusses their journey in transforming from the legacy Telecom New Zealand brand into Spark New Zealand.

Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN

Publicada em: Recrutamento e RH
  • Want to earn $4000/m? Of course you do. Learn how when you join today! ▲▲▲ http://scamcb.com/ezpayjobs/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Earn $500 for taking a 1 hour paid survey! read more... ♥♥♥ https://tinyurl.com/realmoneystreams2019
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans... ♥♥♥ http://tinyurl.com/yy9yh8fu
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Get access to 16,000 woodworking plans, Download 50 FREE Plans... ★★★ http://ishbv.com/tedsplans/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • ➤➤ How Long Does She Want You to Last? Here's the link to the FREE report ♣♣♣ https://tinyurl.com/rockhardxx
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

How EVP Drives Alignment with Consumer and Talent Brand -- Customer Session at Talent Connect Sydney 2015

  1. 1. At Medibank, we’re Better Together Gemma Allen - Engagement & Sourcing Manager
  2. 2. The drivers for our EVP business case Sales & Service Professionals Health Professionals Corporate Professionals 900 work at home employees #intalent
  3. 3. How does EVP align with our business strategy? EVP BETTER TOGETHER OUR PURPOSE We stand for better health. OUR VISION When people think of health they think Medibank – they trust us with their health and wellbeing every day. CUSTOMER CENTRED HEALTHCARE. HEALTH COST LEADERSHIP. GROWTH. PEOPLE. OPERATIONAL EXCELLENCE. THE MEDIBANK WAY Champion Health Customer Led Performance Driven Values Driven Simpler the Better VALUES Customer Focus I Accountability I Integrity I Respect Productive Collaboration What we expect from our employees + what we offer in return #intalent
  4. 4. EVP Roadmap Identify + Engage Stakeholders Build + Drive an Aligned Business Case Communicate + Engage Employees Leverage + Multiply Efforts via Ambassadors Empower + Share Content Celebrate + Review Results 1 2 3 4 5 6 Measurements of Success ATTRACTION • Inmail Success Rate • Recruitment Metrics ENGAGEMENT • Digital & Social Metrics • Talent Brand Index RETENTION • Employee Retention & Engagement Scores • Member / Customer Retention & Growth #intalent
  5. 5. Introduction to our EVP #intalent
  6. 6. Externally Internally How we brought our EVP to life #intalent
  7. 7. Meet Josh, a driven Retail Manager and talented foodie, having competed in Master Chef 2013. Using Medibank's new concept stores, he helps empower customers to make positive health changes. Employee Ambassadors #intalent
  8. 8. #intalent
  9. 9. What’s Next For Us Celebrate + Review Results Content Strategy Employment Programs (ERP, Students, Alumni, Diversity) EVP ‘Health Check’ Increase Participation in “Passion to Profile” Initiative ATTRACTION • Inmail Success Rate • Recruitment Metrics ENGAGEMENT • Digital & Social Metrics • Talent Brand Index RETENTION • Employee Retention & Engagement Scores • Member / Customer Retention & Growth #intalent
  10. 10. From Telecom to Spark Transforming our brand from the inside out Wendy Hammonds Head of HR, Spark Home, Mobile & Business
  11. 11. We needed a change
  12. 12. Step One: Earn Trust
  13. 13. Step Two: Game changers
  14. 14. Step Three: Launch
  15. 15. Real progress Attrition drop from 23% 29% Time to hire 25 days 45 days
  16. 16. • Listen then act, and keep listening • Brand changes start from within • Choose a couple of things that will change the game, then go for it • One size doesn’t fit all in a multi-brand business
  17. 17. 2015

×