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Employment branding is dead | Talent Connect Anaheim

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Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

Publicada em: Recrutamento e RH
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Employment branding is dead | Talent Connect Anaheim

  1. 1. Andrew Levy Senior Manager, Talent Brand and Social Media Autodesk Employment Brand is Dead: Long Live Talent Brand
  2. 2. The Autodesk vision is to help people imagine, design, and create a better world.
  3. 3. $2.51B 2.39M FY15 Revenue Subscriptions 8,600 Employees worldwide
  4. 4. 12M 200+M Professional Users Consumer Users 680+M Students and educators with access to free Autodesk software
  5. 5. The olden days (e.g. 5-7 years ago)
  6. 6. The olden days (e.g. 5-7 years ago)
  7. 7. Things changed. Consumers spoke. Trust no one.
  8. 8. Woe is me! What’s to be done? Photography by Sandro Giordano
  9. 9. 1. Lift the curtain, grant full access 2. Empower others to speak 3. Listen – then do something Strategies for the talent brand world
  10. 10. Lift the curtain, grant full access Ongig Video job descriptions
  11. 11. Gallery tour / pier 9 tour
  12. 12. Empower others to speak Make ERP social
  13. 13. Empower others to speak Bonfire: employee driven social sharing platform
  14. 14. Empower others to speak Video tape Your road shows.
  15. 15. Listen – then do something
  16. 16. Listen – then do something
  17. 17. Listen – then do something
  18. 18. Listen – then do something Implementation in process
  19. 19. In Summation: 1. Open doors, celebrate your warts and pimples. 2. Stop talking so much! Let others speak. 3. Listen then do something.
  20. 20. ©2015 LinkedIn Corporation. All Rights Reserved.