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Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where, Who, and How You Recruit | Talent Connect San Francisco 2014

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Time to face it – the old recruiting playbook just doesn’t cut it. Ready to get disruptive? salesforce.com shares three how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

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Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where, Who, and How You Recruit | Talent Connect San Francisco 2014

  1. 1. #intalent Disrupt Everything: Use Data, Analytics, and Culture to Disrupt Where, Who, and How You Recruit Ana Recio – SVP, Global Recruiting, Salesforce Ernest Ng - Senior Director, Employee Success, Salesforce
  2. 2. #intalent Salesforce was built on a disruptive vision New Technology Model New Business Model New Philanthropy Model Trusted Multi-Tenant Public Cloud Subscription Service 1% Time 1% Equity 1% Product
  3. 3. #intalent And we never stop disrupting CLOUD 1999 Born Cloud SOCIAL MOBILE CONNECTED ANALYTICS 2009 Realized the feed was the future and pivoted half our dev resources to create Chatter 2012-2013 Took everything we did for the desktop and made it run perfectly and natively in the mobile world 2013 Accelerated our ability to help our customers connect with their customers by acquiring ExactTarget 2014 Launched Analytics for the rest of us with our new Salesforce Analytics Cloud
  4. 4. #intalent Today we are $5B company with 15,000 employees FASTEST GROWING MOST INNOVATIVE BEST PLACE TO WORK Of the world’s top 10 largest enterprise software companies According to Forbes magazine According to Fortune magazine
  5. 5. #intalent What does it take to innovate and grow? Engaged employees! But bringing people in and keeping the happy is getting tougher by the day SOURCE: Gallup “State of the Global Workforce” 2013. 230K employees in 142 countries 13% ENGAGED 24% ACTIVELY DISENGAGED 63% DISENGAGED
  6. 6. #intalent Ready to get disruptive?
  7. 7. #intalent When seeking to disrupt, DATA is the differentiator! Change people’s long standing beliefs and bring them around to new ways of thinking
  8. 8. #intalent Disrupting Recruiting DISRUPT WHERE DISRUPT WHO DISRUPT HOW Tech Location Strategy AE Market Maps AE Success Profile Salesforce Ambassadors Culture Playbook
  9. 9. #intalent Disrupt Where Use data to change our technology leaders’ biases on location strategy T: 6k Pursued 6% T: 32k Pursued 9% T: 5k Pursued 11% T: 28k Pursued 3% T: 7k Pursued 2% T: 9k Pursued 4% T: 10k Pursued 5% T: 2k Pursued 2% T: 87k Pursued 23%
  10. 10. #intalent Disrupt Who Addressable market/penetration to bust recruiter excuse “we’ve talked to everyone”
  11. 11. #intalent Disrupt Who Use data to change our sales leaders’ biases on Account Executive hiring profile Common traits of Top 100 - Monthly Close Cadence - Storytelling Training - CRM Power User Software Sales Only
  12. 12. #intalent Christian Scott AVP – General Business Sales
  13. 13. #intalent Disrupt How Integrate culture as core to recruiting the right people with Salesforce Ambassadors Aloha Spirit Passion Customer Success Evangelist Disruptor Teamwork Innovation Foundation Trust
  14. 14. #intalent Disrupt How Automate the flow of culture context to the new hire – don’t leave it to chance! Pre-Arrival Week 1 First 30 Days First 90 Days Vision and Goals Due 90 Day Survey Our Culture Story Corporate Pitch Training Trust & Security Training Employee Programs Volunteer Onboarding Essentials Onboarding Checklist Quick Start Guides Where to Find Help Learning the Lingo Welcome to the Salesforce Ohana Top 3 Tips to Get to Know Us 7 Ways to Feel Like a Local Fast 85% open rate on New Hire Success Emails = 3X the standard open rate
  15. 15. #intalent Disrupt How Engage employees to share your culture story with their networks = high referral rate CASE STUDY FORTUNE Best Companies to Work For list announcement - Day 1 results ü Dominated the socialsphere ü 3.5M impressions on Twitter, FB, LI ü 33% Share of Voice for tweets about list – 4X more than #1 Google and they have 4X the # employees ü 330% increase in job board traffic ü Highest applicant day ever
  16. 16. #intalent Putting all together to do really interesting things Developing an early warning system for attrition and accurately forecast against it EARLY WARNING SYSTEM AT T R I T I O N HEAD COUNT FORECASTS RECRUITER CAPACITY
  17. 17. #intalent Disrupting Recruiting DISRUPT WHERE DISRUPT WHO DISRUPT HOW Tech Location Strategy AE Market Maps AE Success Profile Salesforce Ambassadors Culture Playbook
  18. 18. Thank you #intalent

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