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Crash course: Free vs. paid recruiting tools on LinkedIn [Webcast]

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An online crash course to learn how you can get the most out of your free LinkedIn account — and how you can use our paid recruiting tools to be more successful.

LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and place top candidates. Contact us to learn more: http://bit.ly/1q4LAji

Publicada em: Recrutamento e RH

Crash course: Free vs. paid recruiting tools on LinkedIn [Webcast]

  1. 1. Crash Course: Free vs. Paid Recruiting Tools on LinkedIn
  2. 2. Amanda Kilpatrick Talent Solutions Consultant Linkedin.com/in/amandakilpatrick Grace Chensoff LinkedIn Marketing Linkedin.com/in/gchensoff Hi! It’s nice to meet you.
  3. 3. LinkedIn: A global pool of talent 4M+ INDONESIA 3M+ PHILIPPINES 2M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 23M+ BRAZIL 122M+ UNITED STATES OF AMERICA 11M+ CANADA 33M+ INDIA 7M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 19M+ UNITED KINGDOM 10M+ FRANCE 8M+ ITALY 2M+ BELGIUM 1M+ DENMARK 4M+ TURKEY 5M+ NETHERLANDS 2M+ SWEDEN 7M+ SPAIN 12M+ CHINA 400M+ members worldwide +2 new members per second
  4. 4. Professionals use LinkedIn to… Identity Build a professional identity Network Connect with professionals and build their career Knowledge Share and learn industry trends, tips, and insights
  5. 5. Passive 70% 400M+ Active 30% members Note: Active-passive figures come from the 2015 Talent Trends survey conducted by LinkedIn Research Network. For more information, visit business.linkedin.com. Agencies turn to LinkedIn to reach BOTH active or passive Job Boards Your agency
  6. 6. Agencies use paid tools to… BrandProspect & Promote • Build trust with candidates and clients • Place your firm and jobs in front of 400M+ members looking for jobs and talking about business Recruiting Solutions • Drive business development leads • Drive passive candidate leads and increase candidate quality • Get in front of mobile members via the news feed Prospecting Solutions • Find top candidates and clients, faster • Reach out to them directly • Close more candidates & clients Marketing Solutions Close
  7. 7. Today’s focus Leveraging free tools & Talent Solutions Brand Close Prospect & Promote
  8. 8. Today’s focus Leveraging free tools & Talent Solutions Agency Owners Recruiting Pros ① Source passive candidates 49% want to find better ways to source passive candidates ② Build brand 72% say brand has significant impact to grow their business * 2016 Global Recruiting Trends 2016 staffing recruiting trends Brand Close Prospect & Promote
  9. 9. Staffing firms are not top of mind 64% It’s due to lack of awareness of staffing firms have a brand strategy 74% It’s not a question of bad experiences of the candidates who have used a staffing agency report having a good experience Only 18% Why? of talent thinks of a staffing firm when looking for a new job * 2015 Staffing Talent Trends
  10. 10. Free vs. paid: Building your brand You & Your agency Connections Candidates Customers Your Brand Company Page Status Updates (Sponsored Updates) Groups Pulse Branding (Career Pages)
  11. 11. Company Page Build a presence for your agency on LinkedIn Resources ① Create a Company Page bit.ly/createacompanypage ② Optimize your Company Page bit.ly/companypagetips Benefits ① Highlight your specialties ② Engage candidates & clients ③ Share job reqs ④ Builds credibility and trust ⑤ Creates a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Build Career Page
  12. 12. Company Page Build a presence for your business on LinkedIn Resources ① Create a Company Page bit.ly/createacompanypage ② Optimize your Company Page bit.ly/companypagetips Benefits ① Highlight your specialties ② Engage candidates & clients ③ Share job reqs ④ Builds credibility and trust ⑤ Creates a strong brand Paid Premium Features ① Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers. ② Create Career Page Enhance your Company Page, strengthen your agency’s brand, and attract top talent with dynamic content based on candidate profiles. To get started, speak with a LinkedIn representative: bit.ly/contacttalentsolutions Free 1 2 Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Build Career Page
  13. 13. Status Updates to Sponsored Updates Strong brands engage their audience with diverse content Tips ① Post regularly • 20% of followers are typically reached with one status update. • Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates Benefits ① Directly engage your audience ② Expand your agency’s visibility ③ Share your open reqs ④ Build more connections ⑤ Creates a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Build Career Page
  14. 14. Status Updates to Sponsored Updates Strong brands engage their audience with diverse content Tips ① Post regularly • 20% of followers are typically reached with one status update. • Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates Benefits ① Directly engage your audience ② Expand your agency’s visibility ③ Share your open reqs ④ Build more connections ⑤ Creates a strong brand Free Paid Premium Features ① Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers. • Enhance post visibility • Highlight post as “Sponsored” To get started, speak with a LinkedIn representative: bit.ly/contacttalentsolutions Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Build Career Page
  15. 15. Career Pages Personalized experience just for candidates Paid: Career PageFree: Company Page Build Career Page 1 1 Acme ACME Founded in 2003, ACME is the largest mobile phone device manufacturing company, headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers and is a Fortune 500 company. With over Post Status Updates Start LinkedIn Group Post Pulse Create Company Page
  16. 16. Career Pages Personalized experience just for candidates 2 3 4 Show who you are, what your firm does, what you specialize in and more. Better tell your story Humanize your agency Get your jobs out to more people Feature your success stories. Ask clients and clients to share testimonials. Feature your job posts right where interested prospects can find them — on your company’s Career Pages. Build Career Page Post Status Updates Start LinkedIn Group Post Pulse Create Company Page
  17. 17. LinkedIn Groups Fast-track your company’s reputation as an industry leader Resources ① Start a Group linkedin.com/groups/ ② Learn more about Groups bit.ly/linkedingroups101 ③ Get the guide http://bit.ly/groupsguide Benefits ① Create a new community ② Attract thousands of like-minded ③ Increases awareness & engagement ④ Drives traffic and leads ⑤ Creates a strong brand Free Start LinkedIn Group 4x more profile views from out-of-network 85 new conversations per minute Create Company Page Post Pulse Build Career Page Post Status Updates
  18. 18. Pulse Publish personalized daily news to the right audience Resources ① Download the app Visit the App Store or Android Play Store ② Visit Pulse bit.ly/visitpulse Benefits ① 400+ million professionals ② Delivers your content to relevant contacts via recommendations ③ Greater visibility with alerts ④ Builds a strong brand Free Post Pulse Create Company Page Build Career Page Post Status Updates Start LinkedIn Group
  19. 19. Summary Free & paid recruiting tools You & Company Company Page Status Updates (Sponsored Updates) Groups Pulse Close Candidates Job Posting (Job Slots) Sourcing (Recruiter) + Branding (Career Pages)
  20. 20. Job Slots vs. Job Posts Post your job and automatically recommend the right job to the right candidate Post Jobs on Job Slots Sourcing candidates Recruiter Job Posts Job Slot Job Post Promote unlimited jobs in 1 “slot” for any amount of time within 12 months. Unlimited edits and interchangeable jobs. Promotes just 1-job posting with minimal modifications. Post for 30- days. Posting time Up to 12 months 30 days Interchangeable jobs posting  Data ownership (personal vs. company account)  Cost $1500 / Job Slot = 125 / per month (more cost efficient) $200 - $500 / Job Post
  21. 21. Post your job and automatically recommend the right job to the right candidate Target top candidates Harness all the power of LinkedIn’s data to promote your jobs to just the right candidates. Feature Jobs on homepage Attract new prospects with personalized job postings qualified candidates will see right on their homepages. Feature Jobs on Career Page Get the word out about great new jobs on your company’s Career Page so prospects can easily find your jobs. Job Slots and Posts Post Jobs on Job Slots Sourcing candidates Recruiter
  22. 22. Post your job and automatically recommend the right job to the right candidate Feature Jobs on Jobs homepage Get the word out about great new jobs on your company’s Career Page so prospects can easily find their way to you. Reach candidates in their inbox Want to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox. Promote Jobs in LinkedIn Search App Then, get the visibility you need in the LinkedIn Job Search App - so you’re sure to be seen by candidates who are actively searching for jobs. Job Slots and Posts Post Jobs on Job Slots Sourcing candidates Recruiter
  23. 23. Summary Free & paid recruiting tools You & Company Company Page Status Updates (Sponsored Updates) Groups Pulse Close Candidates Job Posting (Job Slots) Sourcing (Recruiter) + Branding (Career Pages)
  24. 24. Search limitations Gain access to more search results PaidFree Sourcing candidates Recruiter Post Jobs on Job Slots
  25. 25. Zero in on top candidates Apply search filters to drill down to the best candidates in little time PaidFree Sourcing candidates Recruiter Post Jobs on Job Slots
  26. 26. Contact candidates with InMail messages Reach out to professionals with no introduction or contact info required 100 InMails / mo. + mass mail + templates1st degree connections only Patrick smith Katy Homanick Lou Binder Company Page followers are 2x more likely to respond to an InMail 2x PaidFree Sourcing candidates Recruiter Post Jobs on Job Slots
  27. 27. Manage your jobs and organize candidates Keep tabs on your activity for different open jobs with the Projects feature Your clipboard keeps you from losing track of candidates. Save search results to your clipboard, or a project from the search results list Summary activities reports shows who you’ve messaged, saved searches and profiles, and more. Sourcing candidates Recruiter Post Jobs on Job Slots
  28. 28. ©2015 LinkedIn Corporation. All Rights Reserved.

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