Crash Course: Free vs. Paid Hiring Tools on LinkedIn

1. Crash Course: Free vs. Paid Hiring Tools on LinkedIn

2. Welcome to “Free vs. Paid Hiring Tools on LinkedIn” The webcast will start momentarily. Grow your business with LinkedIn Talent Solutions ADVERTISE your open jobs With Work With Us Ads 2 BUILD your brand with Career Pages 3 MATCH your Jobs with Job Slots 4 FIND top candidates With Recruiter 1

3. q Everyone on the line is muted q Please type questions into the Q&A box q Dedicated Q&A at the end q The presentation and recording will be sent via email after the webinar Housekeeping notes:

4. Nisa Qais Talent Solutions Consultant Linkedin.com/in/nisaqais Suzanne Tran Sr. Marketing Manager Linkedin.com/in/suztran Hi! It’s nice to meet you.

5. ! This presentation will only show product snapshots. Contact us for a live demo through the link in the resources tab Or request to be contacted in the survey

6. 6 Professionals use LinkedIn to… Identity Build a Professional identity Network Connect with professionals globally Knowledge Consume or publish professional content

7. Paid (premium) tools to SellHire Market • Find top candidates, faster • Contact qualified candidates directly • Build relationships with prospective hires Talent Solutions • Engage audience with relevant content and advertisements • Send highly visible marketing InMail campaigns • Leverage marketing insights to inform your marketing strategy Marketing Solutions • Find leads & accounts in your target market • Get real-time insights for warm outreach • Build trusted relationships with customers & prospects Sales Solutions

8. Today’s focus is Hire Leveraging free tools & Talent Solutions • Find top candidates, faster • Contact qualified candidates directly • Build relationships with prospective hires

9. Companies with a strong employer brand 50% Attract more talent More qualified applicants with a strong talent brand 1-2x Hire faster Faster time to hire compared to weak brands 50% Lower cost per hire Decrease in hiring spend compared to weak brands Members are 61% more likely to share your information as a result of following your company * LinkedIn research, 2013

10. Free vs. paid: Building a brand You & Company Connections Candidates Customers Your Brand • Articles • Videos • Images / photos • Presentations • Blog posts • Infographics • Guides • Reviews • Lists • How-tos • eBooks • Case studies • Podcasts • Research / data • Tip sheets • Product info Company Page Status Updates (Sponsored Updates) Groups Pulse SlideShare

11. Company Page Build a presence for your business on LinkedIn Resources ① Create a Company Page bit.ly/createacompanypage ② Optimize your Company Page bit.ly/companypagetips Benefits ① Tells your company story ② Engages followers ③ Share career opportunities ④ Builds credibility and trust ⑤ Creates a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

12. Company Page Build a presence for your business on LinkedIn Resources ① Create a Company Page bit.ly/createacompanypage ② Optimize your Company Page bit.ly/companypagetips Benefits ① Tells your company story ② Engages followers ③ Share career opportunities ④ Builds credibility and trust ⑤ Creates a strong brand Paid Premium Features ① Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers. ② Create Career Page Enhance your Company Page and strengthen your employer brand, and attract top talent with dynamic content based on candidate profiles. To get started, speak with a LinkedIn representative by requesting a demo in the resources tab Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

13. Status Updates to Sponsored Updates Strong brands engage their audience with diverse content Tips ① Post regularly • 20% of followers are typically reached with one status update. • Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates Benefits ① Directly engage your audience ② Expand business visibility ③ Share company updates ④ Builds more connections ⑤ Creates a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

14. Status Updates to Sponsored Updates Strong brands engage their audience with diverse content Tips ① Post regularly • 20% of followers are typically reached with one status update. • Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates Benefits ① Directly engage your audience ② Expand business visibility ③ Share company updates ④ Builds more connections ⑤ Creates a strong brand Free Paid Premium Features ① Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers. • Enhance post visibility • Highlight post as “Sponsored” Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

15. LinkedIn Groups Fast-track your company’s reputation as an industry leader Resources ① Start a Group linkedin.com/groups/ ② Learn more about Groups bit.ly/linkedingroups101 ③ Get the guide http://bit.ly/groupsguide Benefits ① Create a new community ② Attract thousands of like-minded ③ Increases awareness & engagement ④ Drives traffic and leads ⑤ Creates a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare 4x more profile views from out-of- network 85 new conversations per minute

16. Pulse Publish personalized daily news to the right audience Resources ① Download the app Visit the App Store or Android Play Store ② Visit Pulse bit.ly/visitpulse Benefits ① 380+ million professionals ② Delivers your content to relevant contacts via recommendations ③ Greater visibility with alerts ④ Builds a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

17. SlideShare Discover, share, and present presentations and infographics Resources ① Get started SlideShare.com Benefits ① Reach 70+ million professionals ② Additional outlet to build thought leadership ③ Traffic and lead generator ④ Builds a strong brand Free Suzanne Tran Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare

18. Summary Free & paid hiring tools You & Company Candidate Connections Company Page Status Updates (Sponsored Updates) Groups Pulse SlideShare +

19. Summary Free & paid hiring tools You & Company Company Page Status Updates (Sponsored Updates) Groups Pulse SlideShare Candidate Connections Advertisement (Work With Us Ads) Employer Branding (Career Pages) Job Posting (Job Slots) Sourcing (Recruiter) +

21. Work With Us Ads Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles Advertising Work With Us Ads Build Career Page Post Jobs on Job Slots Sourcing candidates Recruiter 1 2 3 Get seen when candidates research or connect with one of your employees. Reach passive talent based on action Displaying personalized job ads to every viewer. Get the latest on Freshing Jobs, News and more! Julie, Freshing is hiring Account Executive 50x higher click-through rate compared to traditional ads, driving interested professionals to your jobs, Career Page, and other destinations Feature your most relevant jobs Strengthen your talent pipeline 1

22. Work With Us Ads Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles Advertising Work With Us Ads Build Career Page Post Jobs on Job Slots Sourcing candidates Recruiter Ideas: Market your job on… ① Company page – Company Update ② Employee profiles – Status Updates ③ Groups – Open Jobs posting No Free Ads

24. Career Pages Personalized experience just for candidates Advertising Work With Us Ads Paid: Career PageFree: Company Page Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page Acme ACME Founded in 2003, ACME is the largest mobile phone device manufacturing company, headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers and is a Fortune 500 company. www.acme.comw Acme announces forth quarter

25. Career Pages Personalized experience just for candidates Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page 2 3 4 Use LinkedIn data to personalize your audience's experience based on who they are, what they do, and more. Personalized for your audience Bring your employer brand to life Get your jobs out to more people Let your employees tell the story of your company culture, business, or who you’re looking for in video testimonials. Feature your job posts right where interested prospects can find them — on your company’s Career Pages.

27. Job Slots vs. Job Posts Post your job and automatically recommend the right job to the right candidate Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page Job Posts Job Slot Job Post Promote unlimited jobs in 1 “slot” for any amount of time within 12 months. Unlimited edits and interchangeable jobs. Promotes just 1-job posting with minimal modifications. Post for 30-days. Posting time Up to 12 months 30 days Interchangeable jobs posting X Data ownership (personal vs. company account) X Cost $1500 / Job Slot (more cost efficient) $200 - $500 / Job Post

28. Post your job and automatically recommend the right job to the right candidate Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page Target top candidates Harness all the power of LinkedIn’s data to promote your jobs to just the right candidates. Feature Jobs on homepage Attract new prospects with personalized job postings qualified candidates will see right on their homepages. Feature Jobs on Career Page Get the word out about great new jobs on your company’s Career Page so prospects can easily find your jobs. Job Slots and Posts

29. Post your job and automatically recommend the right job to the right candidate Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page Feature Jobs on Jobs homepage Get the word out about great new jobs on your company’s Career Page so prospects can easily find their way to you. Reach candidates in their inbox Want to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox. Promote Jobs in LinkedIn Search App Then, get the visibility you need in the LinkedIn Job Search App - so you’re sure to be seen by candidates who are actively searching for jobs. Job Slots and Posts

31. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates Save searches and get email alerts when new profiles match your search criteria Not available 50 alerts daily Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests Open profile Allow anyone to contact you on LinkedIn Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page

32. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates Save searches and get email alerts when new profiles match your search criteria Not available 50 alerts daily Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests Open profile Allow anyone to contact you on LinkedIn Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you 1 Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page

33. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates Save searches and get email alerts when new profiles match your search criteria Not available 50 alerts daily Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests Open profile Allow anyone to contact you on LinkedIn Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you 1 2 Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page

34. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates Save searches and get email alerts when new profiles match your search criteria Not available 50 alerts daily Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests Open profile Allow anyone to contact you on LinkedIn Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you 1 2 3 Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page

35. LinkedIn Free LinkedIn Recruiter Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders Search LinkedIn profiles Search other members on LinkedIn • Limited profile views for extended network up to 3rd-degree connections • Access up to 3rd degree connections • Unlimited profile views of extended LinkedIn network • Access to all 400M+ members Zero in on top talent with advanced filters Premium filters allow you to search by seniority, company size, years of experience and much more Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights Contact anyone directly with InMail messages Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month Add Projects Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more. Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures See the last 5 people who viewed your profile in the last 90 days See all the people who viewed your profile in the last 90 days Customer service and support Basic online Dedicated enterprise support and training Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once Set up search alerts to find new candidates Save searches and get email alerts when new profiles match your search criteria Not available 50 alerts daily Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests Open profile Allow anyone to contact you on LinkedIn Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you 1 2 3 4 Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page

36. Advertising Work With Us Ads Post Jobs on Job Slots Build Career Page Gain access to more search results PaidFree Sourcing candidates Recruiter Ben Stigg Annie Caolin Maryann Kuner Ryan Davis Debora So Mike Tam Lizzie Dean Search limitations

37. Advertising Work With Us Ads Post Jobs on Job Slots Build Career Page Zero in on top candidates Apply search filters to cut through to the best Sourcing candidates Recruiter PaidFree Ryan Davis Debora So Mike Tam Lizzie Dean

38. Advertising Work With Us Ads Post Jobs on Job Slots Build Career Page Contact candidates with InMail messages Reach out to professionals with no introduction or contact info required 150 InMails / mo. + mass mail + templates1st degree connections only Followers are 2x more likely to respond to an InMail Sourcing candidates Recruiter PaidFree 2x

39. Advertising Work With Us Ads Post Jobs on Job Slots Build Career Page Manage your jobs and organize candidates Keep tabs on your activity for different open jobs with the Projects feature Your clipboard keeps you from losing track of candidates. Save search results to your clipboard, or a project from the search results list Summary activities reports shows who you’ve messaged, saved searches and profiles, and more. Sourcing candidates Recruiter

41. Let’s connect! LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more. Click on the link in the resources tab or request a to be contacted in the survey Nisa Qais Talent Solutions Consultant Linkedin.com/in/nisaqais

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