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Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- ConnectIn Dubai 2015

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Action Impact and DMG events share their top tips on LinkedIn from branding to sourcing.

Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015

Publicada em: Recrutamento e RH
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Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- ConnectIn Dubai 2015

  1. 1. Abbé Felters HR & Admin Manager Action Impact Premila Braganza Head of HR dmg events Middle East & Asia Driving a Successful Talent Strategy with LinkedIn as a Small and Midsized Company
  2. 2. What are we? Creative-led Brand Experience Agency
  3. 3. Our Industry Not 9 to 5Freelancers
  4. 4. What kind of talent do we look for? Carnivores Reptiles Herbivores Rodents
  5. 5. Who manages it? Just me!
  6. 6. Why LinkedIn?
  7. 7. Employer Branding Job Posts Recruiter License Our LinkedIn Solution
  8. 8. ① Stopped using recruitment agents with immediate effect ② Get all employees connected to the right company page to maximize your Employer Branding ③ Get your JD’s up to date and look at keywords What did we do first?
  9. 9. You have the power… create a system which works alongside your internal process and make your life simple and logical if you are like me! Then we created our own workflow process
  10. 10. And allocated Hiring Managers ShortlistJob Post Hiring Manager Head of departments Interview process HR
  11. 11. Employer Branding
  12. 12. Careers Page Our culture
  13. 13. How we use LinkedIn recruiter Headhunting (FTE’s & Consultants) Job Posts
  14. 14. Challenges ① Selling LinkedIn into the business ② Time consuming ③ Technical issues
  15. 15. Successes ① People hired ② Money Saved ③ Increased followers on LinkedIn ④ Company profile raised
  16. 16. Action Impact Stats Company Page 171Visits per month +165%Growth in company presence
  17. 17. Our followers 9011March 2015 507August 2013
  18. 18. Hello, I am… Premila Braganza Head of HR dmg events Middle East & Asia
  19. 19. dmg events Middle East & Asia is an international exhibition and publishing company. Who we are & What we do global energy construction hospitality interior industriescoatingsdigital marketing
  20. 20. Our Current Landscape
  21. 21. 175FTE 40%Tenure of 3 years & over 32%Tenure of less than 12 months
  22. 22. Why LinkedIn? To engage with our talent community Promote our employer brand Help us with talent acquisition Reduce our recruitment costs
  23. 23. A set of attributes, often intangible • that makes a business distinctive, • promises a particular kind of employment experience, and • appeals to those people who will thrive and perform best in its culture. What is an Employer Brand?
  24. 24. Business is all about people, people, people. - Richard Branson
  25. 25. 3,724 4,291 4,878 5,758 5,923 6,084 6,767 7,379 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Total Followers 234 587 587 880 185 181 683 612 - 100 200 300 400 500 600 700 800 900 1,000 New Followers
  26. 26. Inspirational Quotes Employee Testimonials
  27. 27. New Hire Feedback Celebrate our High Potentials
  28. 28. Position ourselves as Thought Leaders Advocate work life balance
  29. 29. Talent Acquisition Direct 15% Dubizzle 10% LinkedIn 8% Referrals 38% Agency 23% Ex- employee 6% Oct 13 – Sept 14 Direct 25% Dubizzle 3% LinkedIn 14% Referrals 16% Agency 28% Ex- employee 14% Oct 14 – To Date Direct 17% Dubizzle 7% LinkedIn 2% Referrals 50% Agency 24% Oct 12 – Sept 13
  30. 30. Best Practices for Job Posts Promote your talent brand Use a standard job title Be specific Write creative job descriptions
  31. 31. 2 Easy Tips to Implement • Make the best of your captive audience during induction • Harness the power of numbers
  32. 32. Great things in business are never done by one person. They’re done by a team of people. - Steve Jobs
  33. 33. Small Business Recruiting & Hiring: The Ultimate LinkedIn Guide

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