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45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]

  1. 45-Minute Crash Course: Free vs. Paid Tools on LinkedIn #Staffing #HiretoWin Tuesday, September 15th – starting at 11am PT
  2. Michael Shamshoian Account Executive
  3. What we’ll cover in the next 35 minutes Explain the recent changes made to Share tips on making the most of free tools on LinkedIn Conduct a live demo of LinkedIn Recruiter, a powerful tool that helps you quickly find the right candidate Give a quick preview of how you can promote your job openings and market at scale to source new clients 1 2 3 4
  4. Recent changes to
  5. Recent changes to Visibility increase Visibility increased to include 3rd degree connections Commercial Usage Limit A limit on the amount of searching members can do in a commercial capacity on
  6. Capitalize on the changes Boolean searching 7
  7. Improve effectiveness and efficiency Boolean searching AND finance AND accounting OR finance OR accounting NOT finance NOT accounting “ ” finance AND “project manager” () (manager OR director) AND (java OR C+)
  8. Make the most of free tools LinkedIn 9
  9. Add a professional photo 1 More likely to be viewed if you have photo 14x
  10. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value
  11. 3 Draft a compelling summary 40 words or more – about you Include keywords, not buzzwords Write for your target audience
  12. Add a company overview & your role specifics More likely to be viewed if have more than 1 position listed 12x 4
  13. Your professional brand doesn’t stop at your profile Your network Industry news CompaniesGroups
  14. Building a LinkedIn Company Page
  15. Visit to get started 16 Company page basics Creating a page is easy Add a company logo, banner image and description. Speak to your target audiences Make sure your content resonates with both clients and candidates. Speak to your target audiences Think search keywords or SEO when you’re listing your specialities.
  16. 17 3 company pages we love
  17. 100% Followers are 100% more likely to respond to an InMail 18
  18. 79% 79% of members are interested in job opportunities from companies they are following 19
  19. 61% Members are 61% more likely to share information as a result of following your company 20
  20. Maximize efficiency with paid tools
  21. Live demo of LinkedIn Recruiter
  22. More applicants on LinkedIn find jobs through automated recommendations than search Relevance is key to engagement Personalized jobs add relevance to your branding throughout LinkedIn Amazon Sr. Java Engineer Java Engineer JOBS YOU MAY BE INTERESTED IN XYZ Staffing XYZ Staffing JOBS YOU MAY BE INTERESTED IN Bank of America Java Architect Java Architect 23 XYZ Staffing Project Manager JOBS YOU MAY BE INTERESTED IN Gap Inc. Program Manager
  23. Sponsor Updates on LinkedIn 24 Market to the masses Sponsored Updates: One of the most targeted ad products on LinkedIn Desktop click-through rates on LinkedIn are 10x as high as traditional display ads. Content generates 6x more engagement than jobs.
  24. Share relevant content, at the right time, to the right people 25 Get in front of a broader audience
  25. 26 Consider the member experience In their Inbox On the LinkedIn homepage When they network with your employees When they search for jobs Via mobile LinkedIn app When they research your company
  26. Questions ?
  27. Next Steps 28  Check out the LinkedIn Company Page help center – get started!  Download the Boolean search & profile tip sheets  Take a look at our Recruiting & Staffing Page:
  28. ©2014 LinkedIn Corporation. All Rights Reserved. Thank you! 2015