45-Minute Crash Course:
Free vs. Paid Tools
on LinkedIn
#Staffing
#HiretoWin
Tuesday, September 15th – starting at 11am PT

Michael Shamshoian
Account Executive

What we’ll cover in the next 35 minutes
Explain the recent changes made to LinkedIn.com
Share tips on making the most of free tools on LinkedIn
Conduct a live demo of LinkedIn Recruiter, a powerful tool that helps you quickly
find the right candidate
Give a quick preview of how you can promote your job openings and market at
scale to source new clients
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Recent changes to
LinkedIn.com

Recent changes to LinkedIn.com
Visibility increase
Visibility increased to include 3rd degree connections
Commercial Usage Limit
A limit on the amount of searching members can do in a commercial
capacity on LinkedIn.com

Capitalize on the changes
Boolean searching
7

Improve effectiveness and efficiency
Boolean searching
AND finance AND accounting
OR finance OR accounting
NOT finance NOT accounting
“ ” finance AND “project manager”
() (manager OR director) AND (java OR C+)

Make the most of free tools LinkedIn
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Add a
professional photo
1
More likely to be
viewed if you have
photo
14x

Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value

3
Draft a
compelling summary
40 words or more – about you
Include keywords, not buzzwords
Write for your target audience

Add a company
overview & your
role specifics
More likely to be
viewed if have more
than 1 position listed
12x
4

Your professional brand doesn’t stop at your profile
Your network Industry news
CompaniesGroups

Building a LinkedIn Company
Page

Visit linkedin.com/company/add/show to get started
16
Company page basics
Creating a page is easy
Add a company logo, banner image
and description.
Speak to your target audiences
Make sure your content resonates
with both clients and candidates.
Speak to your target audiences
Think search keywords or SEO
when you’re listing your specialities.

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3 company pages we love

100%
Followers are 100% more likely
to respond to an InMail
18

79%
79% of members are interested
in job opportunities from
companies they are following
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61%
Members are 61% more likely to
share information as a result of
following your company
20

Maximize efficiency with paid
tools

Live demo of LinkedIn Recruiter

More applicants on LinkedIn find jobs through
automated recommendations than search
Relevance is key to engagement
Personalized jobs add relevance to your branding throughout LinkedIn
Amazon
Sr. Java Engineer
Java Engineer
JOBS YOU MAY BE INTERESTED IN
XYZ Staffing XYZ Staffing
JOBS YOU MAY BE INTERESTED IN
Bank of America
Java Architect
Java Architect
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XYZ Staffing
Project Manager
JOBS YOU MAY BE INTERESTED IN
Gap Inc.
Program Manager

Sponsor Updates on LinkedIn
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Market to the masses
Sponsored Updates: One of
the most targeted ad products
on LinkedIn
Desktop click-through rates on
LinkedIn are 10x as high as
traditional display ads.
Content generates 6x more
engagement than jobs.

Share relevant content, at the right time, to the right people
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Get in front of a broader audience

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Consider the member experience
In their
Inbox
On the
LinkedIn
homepage
When they
network with
your
employees
When they
search for jobs
Via mobile
LinkedIn app
When they
research your
company

Questions
?

Next Steps
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 Check out the LinkedIn Company Page help center – get started!
 Download the Boolean search & profile tip sheets
 Take a look at our Recruiting & Staffing Page:
business.linkedin.com/talent-solutions/staffing-agencies

©2014 LinkedIn Corporation. All Rights Reserved.
Thank you!
2015