LinkedIn Social Selling Breakfast - Sydney - 15th May 2014

1. Social Selling Breakfast
May 15th, 2014
David Watson Dimity MacDiarmid
Account Executive Product Consultant
LinkedIn Sales Solutions LinkedIn Sales Solutions

3. Members Worldwide
+2 new
Members Per Second
180M+
Monthly Unique Visitors
300M+
LinkedIn: Worlds largest professional network
North America:
100M+
Latin America and
Caribbean:
20M+
Europe, Middle East
and Africa:
50M+
Asia Pacific:
50M+
Australia:
5M+

5. The world and buyers have changed
97%75% 57%
Of the time cold
calls do not work
B2B purchases
influenced
by social
Of the buying process
is complete before
sales rep involvement
Sources: CEB, Connect & Sell, IBM Buyers Preference Study

6. 6
Do you know who your decision maker is?
The average B2B opportunity has 5.4 decision makers
involved
Corporate Executive Board

7. Social selling leverages
your professional brand to fill your pipeline
with the right people, insights,
and relationships.

8. How
How do I get
a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
5 Core Competencies of Social Selling
What
What to
talk about?
Who
Who are the
Right People?
Connections Profiles4 5
1 2 3

9. How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
5 Core Competencies of Social Selling
What
To talk about?
Who
Are the right people?
Connections Profiles4 5
1 2 3

10. How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
5 Core Competencies of Social Selling
What
To talk about?
Who
Are the right people?
Connections Profiles4 5
1 2 3

11. How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
5 Core Competencies of Social Selling
What
Do I talk about?
Who
Are the right people?
Connections Profiles4 5
1 2 3
Your network is valuable

12. How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
5 Core Competencies of Social Selling
What
Do I talk about?
Who
Are the right people?
Connections Profiles4 5
1 2 3
Your network is valuable

13. How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
5 Core Competencies of Social Selling
What
Do I talk about?
Who
Are the right people?
Connections Profiles4 5
1 2 3
Would you do business with you?

14. Who would you buy from?
Does your profile look like this? Or this?

15. APAC - Measurable Customer Success Stories