This document discusses 5 ways that marketing automation can be used to build true customer loyalty. It explains that marketing automation software automates repetitive marketing tasks and helps track marketing expenditures and campaign responses. It then outlines the 5 ways as measuring loyalty, building brand advocates, personalizing experiences, keeping scoring leads after purchase, and creating end-to-end customer experiences. Building loyalty through marketing automation allows targeting the right content to each customer to turn them into advocates and new referral sources.

1. TO USE MARKETING
AUTOMATION
TO BUILD TRUE
CUSTOMER LOYALTY
5 WAYS
By: Lingga Wastu
Inbound Marketing Strategist at Ydigital Asia | Founder @belajardrcinta

2. Marketing automation refers to the software
that exists with the goal of automating
marketing actions. Many marketing
departments have to automate repetitive
tasks such as emails, social media, and other
website actions. The technology of
marketing automation makes these tasks
easier.
What Is Marketing
Automation?
Marketing automation software
not only helps in tracking marketing
expenditures but also in monitoring
responses to marketing campaigns
based on specific parameters of
success or failure.
Hubspot
"

3. Gain a Better Understanding of Your Leads
Shorten Your Sales and Marketing Cycle
Score Your Leads
Nurture Your Leads
Align Sales and Marketing
Marketing automation software
offers several key benefits to small
business owners and professionals.
With automation, you gain
insight into exactly what the
lead is looking for and what
content speaks to them.
"
business2community

4. “THE INTERNET IS GOING
TO CHANGE MARKETING
BEFORE IT CHANGES
ALMOST ANYTHING ELSE,
AND OLD MARKETING
WILL DIE IN ITS PATH.”
SETH GODIN

5. BUILDING TRUE
CUSTOMER LOYALTY
IS NOT EASY
but through marketing automation
you can not only keep customers,
you can turn them into advocates,
and sources of new referrals for
your business.
NOTE: Your customers don’t stop learning once they make a
purchase decision, but enter into a “loyalty loop” where they
continue to build expectations and seek out education to inform
their next decision.

6. WAYS
YOU CAN USE
MARKETING
AUTOMATION
TOOLS
5getresponse.com

7. MEASURE LOYALTY
Companies with high customer loyalty
grow at twice the rate of their
competitors. Companies with high
customer loyalty grow at twice the rate
of their competitors.
Marketing Automation is an easy way to setup regular
touch points to measure true customer loyalty. You can
segment customers and create separate nurture streams
to ask your customers how they feel about the
relationship with your company.Marketing Automation
is an easy way to setup regular touch points to measure
true customer loyalty. You can segment customers and
create separate nurture streams to ask your customers
how they feel about the relationship with your
company.

8. BUILD BRAND
ADVOCATES
Referrals are often the largest source
of new customers for many businesses.
Use Marketing Automation to determine which
customers are likely advocating for you and create
special programs and incentives for these valuable lead
sources.

9. PERSONALIZES
EXPERIENCES
Marketing Automation allows you to
identify the right content that should
be delivered to each customer at the
right time.
You can use this data to develop customer profiles, or
look-alike profiles from existing customers to determine
which content and messages are right for new prospects
as well.

10. KEEP SCORING LEADS
AFTER PURCHASE
Lead scoring AFTER purchase is a great
way to utilize the power of marketing
automation to determine which
customers are engaging with your
content and who might be ready for a
cross-sell, up-sell, or even a re-sell.
Providing leads with useful and relevant information
prior to making a sale strengthens trust in the brand and
creates loyalty.

11. CREATE END-TO-END
CUSTOMER EXPERIENCES
Using the data from marketing
automation you can identify the pain
points, content, messaging and
approaches that attracted your
customers, the ones who converted, in
the first place.
Nurturing programs can be set up to remind them of the
value they were seeking, teach them how to become
expert users of your product or service, provide case
studies of companies and buyers that resemble your
customers, and also begin to introduce new products
and services.

12. THANK YOU
FOR READING
Lingga Wastu
085695645881
Email: lingga@ydigital.asia | waztoo@gmail.com