Lindsey Fair, MBA

marketing advertising social media business marketing mix digital marketing lindsey fair st lawrence college international marketing social media marketing marketing plan direct marketing target market global marketing higher education web marketing international business and trade digital media international business business to business marketing promotion groundswell direct response queen's university b2b sem content social network slc college lesson content marketing education event marketing university graduates labour market essential employability skills employers experiential learning search engine marketing marketing and advertising pestle hiring human resources recruiting community development campaigns content strategy technographics mcom42 social networking networking community building database marketing market research social capital mba case study facebook facebook marketing website design recruitment analy web de tradeshows print traditional marketing email enews alumni newsletters digital learning digital literacies elearning digital classroom gamification online learning cape breton university geomarketing geo targeting geotargeting geofencing mobile marketing website blogs blogging customers digital assets google ppc google adwords pay per click organic search search engines product life cycle bgc growth matrix customer service kingston public relations #fail 14 theories supply chain value proposition value chain analysis pricing product 5 p's loyalty mark101 budget return on investment roi flash mob college democracy digital democracy objectives managing leading teaching digital imcslc mail global pest control environment law ethics politics economics big mac index globalization international trade antiglobalization ethnocentrism economy poverty wto trade imf eastern ontario rural economic development creative economy hr job fairs management job search smo cross media optimization social media optimization cross-media analytics monitoring metrics listening policing ngo case studies sports derby online writing proposal student pivot post clout influence klout marketing funnel communication strategy usp competitive analysis consumer trends sme word of mouth buzz online networking traditional networking internet ced community economic development copy copywriting offer segmentation business culture market entry strategic planning social networking sites putnam