Long Beach Arena Influencer Marketing Case Study
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I was hired to lead social media strategy for the Long Beach Arena's $10M renovation of the Pacific Ballroom party. Since I had such a short lead time to build buzz, I tapped social media influencers in the events industry. This is my Social Influencer Reporter case study of the event. *Note these numbers were recorded after 24hrs, however the majority came between the hours of 5pm-8pm.
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Long Beach Arena Influencer Marketing Case Study
- 2. Why Influencer Marketing? • Creates buzz and brand champions in short lead time. • Conversation sparks. • Impressions and engagements. • PR – blog placements . • Industry validation.
- 3. The Social Influencer Reporters
- 4. The Long Beach Convention & Visitors Bureau ran a social media contest on Twitter and Instagram to fill the last two Social Influencer Reporter spots. • On Twitter, one winner was selected by telling us in 140 characters or less what sight, sound and space means when designing an event. • On Instagram, one winner, through the use of photos, showed us the interpretation of sight, sound and space for an event. • To enter, all entries had to use the hashtag #SightSoundLBC and @SightSoundlBC on Instagram. Winners were selected on creativity and influence in niche. • Winners received two-nights’ accommodation (air, hotel, transfers) and will experience Sight, Sound and Space at unveiling of the Pacific Ballroom at the Long Beach Arena as one of the event’s VIP social influencer reporters.
- 5. Social Influencer Reporter Contest Winners 100k Followers on Twitter and TEDx Speaker 15k Followers on Instagram
- 7. 800 tweets. 6.4M+ Impressions on Twitter
- 15. 441+ Instagram Pictures and Video
- 17. Facebook Chatter
- 21. Tumblr
- 22. Pinterest
- 23. And that’s a wrap! • 800+ tweets. 6.4M+ impressions • 440+ Instagram pictures and video • Increased Facebook engagement by 21,000% day of event. • Coverage in TechsyTalk, MeetingPool, SmarterShift, IconPresentations, BizBash and Cvent • #SightSoundLBC hashtag was used on Twitter, Facebook, Instagram (pictures and video), Pinterest, Tumblr, Vine and even Google+. • See the storify here: