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Professional Promotion on an Amateur Budget Workshop 2 Thu 6 Oct BRLSI Ambassadors & Press Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 22 Sept: Who, Why, What? Who are the different groups that visit your organisation and who would you like to visit more? Why would these groups visit your organisation – how would they benefit? What can you do to improve the experience you organisation offers visitors?
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 6 Oct: Ambassadors & Press ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Type of ambassador depends on who you are targeting.
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk ,[object Object],[object Object],[object Object],[object Object],Steward: Bath International Festival of Music Bath Spa Live student stewards
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Ambassadors example 1: Bath Spa Live members
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Setting up an ambassador scheme 1. What are we aiming to achieve? Promoting a single event? Long-term organisation profile raising? Targeting a particular group? 2. How closely do you want to work with your ambassadors? 3. Who will coordinate your ambassadors? 4. What are you going to give back to them?
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Press Listings Preview/reviews General features Interviews Regular features Blog posts
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Organise a world record attempt Bath International Festival of Dance – world record waltz
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Perform at a shop/business opening
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Hold open auditions… … for dogs
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Set up a great photo opportunity
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk What could you do?
Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 20 October: Online marketing http://ppab.moonfruit.com/
Professional Promotion on an Amateur Budget Workshop 2 Thu 6 Oct BRLSI Ambassadors & Press Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

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Week 2 Slides

  • 1. Professional Promotion on an Amateur Budget Workshop 2 Thu 6 Oct BRLSI Ambassadors & Press Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
  • 2. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/
  • 3. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 22 Sept: Who, Why, What? Who are the different groups that visit your organisation and who would you like to visit more? Why would these groups visit your organisation – how would they benefit? What can you do to improve the experience you organisation offers visitors?
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  • 7. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Ambassadors example 1: Bath Spa Live members
  • 8. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Setting up an ambassador scheme 1. What are we aiming to achieve? Promoting a single event? Long-term organisation profile raising? Targeting a particular group? 2. How closely do you want to work with your ambassadors? 3. Who will coordinate your ambassadors? 4. What are you going to give back to them?
  • 9. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Press Listings Preview/reviews General features Interviews Regular features Blog posts
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  • 12. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Organise a world record attempt Bath International Festival of Dance – world record waltz
  • 13. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Perform at a shop/business opening
  • 14. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Hold open auditions… … for dogs
  • 15. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Set up a great photo opportunity
  • 16. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk What could you do?
  • 17. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 20 October: Online marketing http://ppab.moonfruit.com/
  • 18. Professional Promotion on an Amateur Budget Workshop 2 Thu 6 Oct BRLSI Ambassadors & Press Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010