1.
DEVELOPING IN THE
SOCIAL NETWORK
LINDSAY CLANDFIELD

2.
You are not the same teacher you
were ten years ago.
You are not the same person.
We are all developing, the question is
how.
Duncan Foord, The Developing Teacher.

3.
2012
2007
2006
2005
2004
2003
2001
1998

4.
Materials in the pre-internet days
davedodgson.com

5.
How has the web developed over the past ten
years?
• The first phase was documents linked together.
• The second phase we start seeing opportunities for interaction
with others. Social behaviour was being bolted on to websites.
• We are now entering the third phase, where websites are being
rebuilt around people. Social behaviour is the key feature. It is
not bolted on.
Paul Adams, GROUPED

6.
How have I used the web over the past ten years?
Pre 2003: I browsed the web and used it to download worksheets and
images.
2002: I joined my first online discussion group, the TTEdSIG for IATEFL.
We had monthly discussions.
2003: I did my first fully online course.
2008: I started a blog.
2009: I joined Twitter. I changed my Facebook page.
2010: I opened a Youtube account.
2010: I stopped blogging.

7.
The shape of a language teacher: another
way to look at development
C. Gabrielatos 2002

8.
Person
What kind of triangle are you?

9.
Access to
material
Asking
questions
to
teachers
TEACH
Reflection
while
writing
Sharing
my own
material

10.
ELTChat
eltpics

11.
A “whiteboard” challenge (2010)

12.
Language
trends
Sharing
Language
Reflection
+
exposure
to English

13.
david-crystal.blogspot.com

14.
LOL
btw
IMHO
ttyl
brb
OMG

15.
Friends
Person
SelfEsteem
Support
network

16.
Status updates often contain social
gestures and people often respond by
liking or commenting on the
content, not because they actually
like the content but because they
want to send out a social signal to
build the relationship. In many
cases, the conversation that follows a
status update is much more important
than the status update itself.

17.
To spread
the word
about a
cause or
brand
Selffulfillment
To bring
valuable and
entertaining
content
Why do
we share
online?
To define
ourselves
To grow
relationships
Source: The psychology of sharing – New York Time Insights 2012

18.
What do we share online?
Content that evokes
high arousal, whether
positive (awe) or
negative (anger or
anxiety), is more viral.
In turn, content that
evokes low-arousal, or
is
deactivating, emotions
like sadness is less
viral.

19.
Identity?
Addict?
Person
Impatient?
Lonely?

20.
Person
“We're lonely, but we're
afraid of intimacy. And so
from social networks to
sociable robots, we're
designing technologies
that will give us the
illusion of companionship
without the demands of
friendship."

21.
Person
The real Lindsay
BlackKnight_6
MY SECOND SELF 1 (ONLINE GAMES)
An anonymous relationship
Offline relationships unlikely or not expected
Aspects of identity can be radically changed or explored

22.
Person
The real Lindsay
The Facebook Lindsay
MY SECOND SELF 2 (SOCIAL NETWORKS)
A ‘nonymous’ relationship / The second self
Offline relationships real or possible
Identity will be closer to real identity

23.
Person
Are we addicted…
to ambient intimacy?

24.
We are all
developing, the
question is how.

25.
Download this presentation…
www.lindsayclandfield.com