The Not for Profit Organisation, Charity and Social Enterprise has an amazing opportunity to harness the power of social media and social networking to deliver valuable benefits to all their stake-holders. However, they can only achieve a true return on their investment of time, and sometimes money, if they have a complete strategy that takes into account the needs of every group they may engage with. This presentation is given as one of a series of seminars for NFP Technology 2011, which takes place at the Business Design Centre in London. Linda Parkinson-Hardman introduces delegates to the key areas they must address in order to create a strategy that works for their organisation right here, right now. NFP Technology 2011 is a key landmark events in the Not For Profit calendar which enables technology companies and the Charity sector to come together to investigate and learn about the latest opportunities that now lie open to them.