Presented Thursday, December 17th at 4:00 PM EDT for Clarity, a startups.co property with the mission to teach entrepreneurs how to leverage Ideal Customer Profiles to supercharge growth.
SaaS Growth Expert, Lincoln Murphy is currently a Customer Success Evangelist for Gainsight and a Growth Hacker for Sixteen Ventures. He specializes in Saas customer success, business models and strategy .
19. You CAN’T REALLY KNOW
what Marketing Channels, Pitch,
Pricing, or Messaging to use
UNTIL you are clear on your
Ideal Customer Profile.
http://sixteenventures.com/clarity
20. 1. Ideal Customer Profile
2. Persona Development
3. Empathy Mapping
4. Distribution / Outreach
THE PROPER ORDER
http://sixteenventures.com/clarity
23. Customer Success = “When
your customers achieve their
Desired Outcome through
their interactions with your
company.”
http://sixteenventures.com/clarity