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Build a Customer-centric Growth Engine in 3 Easy Steps
7 de Apr de 2017•0 gostou•1,284 visualizações
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On April 7, 2017, Lincoln Murphy presented at ConversionXL Live! in San Antonio, Texas. We all want to efficiently acquire customers; that’s table stakes. But what if you could also get your customers to stay longer, buy more, invite you into other parts of their business, and advocate for you publicly so the efficiency of your acquisition and expansion efforts constantly improves as you grow? Many companies have already unlocked the secret to this level of success and in his keynote presentation, Lincoln Murphy will show you exactly how to do it, too.
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SaaS Customer Acquisition and Retention Expert em Sixteen VenturesAnúncio
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Build a Customer-centric Growth Engine in 3 Easy Steps
- LincolnMurphy @lincolnmurphy
- Build a Customer-centric Growth Engine in 3 Easy Steps EVERYTHING IS EASY IN MODERATION
- Step 1: Define Customer Success-driven Growth “LOAD THE SPACESHIP WITH ROCKET FUEL” - ULTIMATE WARRIOR
- Step 2: Create a foundation for Customer Success-driven Growth “I LAY IT OUT, FOR Y’ALL TO PLAY IT OUT” - HUGGY BEAR
- Ideal Customer Profile + Desired Outcome @lincolnmurphy ULTRA! MARKETING FORMULA™
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- Step 3: Take Massive Action GO BIG AND GO HOME (YOU CAN HAVE BOTH!)
- Orchestration + Logical Intervention + Appropriate Offer @lincolnmurphy EFFORTLESS UPSELLING FORMULA™
- LOGICAL INTERVENTION Time Milestone Trigger @lincolnmurphy
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- Add-ons Licenses or Seats Additional Capacity Services Training Internal Expansion @lincolnmurphy APPROPRIATE OFFER
- QUICKLY DOUBLE RECURRING REVENUE
- Short-circuit Offer + Ascension Offer = Exponential Growth @lincolnmurphy QUICK REVENUE DOUBLING FORMULA™
- Timing Success VectorAppropriateness @lincolnmurphy WOM ACCELERATOR METHOD™
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- Timing PrescriptiveInfiltrate their Network @lincolnmurphy EXPONENTIAL EXPANSION FRAMEWORK™
- @lincolnmurphy sixteenventures.com/cxl
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