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Chapter 5 presentation

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Chapter 5 presentation

  1. 1. As Seen on TV: Chapter 5 Review. By:Dave Lewis, Alisha Mejia, Lawrence Larstanna,Eddie McCargo, and Cyril Yemofio
  2. 2. Contents This presentation will discuss the following topics and question from Chapter 5: ● Color Energy. ● Color Symbolism. ● Colorizing Film. ● Sound. ● How Color Expresses Essential Qualities of Events. ● How Color Establishes Mood. ● Desaturation Theory. ● Comment on the relative effectiveness of the aesthetic elements in various media productions. Why do you think those particular elements were selected? What aesthetic elements or processes would you change to increase the communication effectiveness?
  3. 3. Color Energy ● The energy of a color is principally determined by its level of saturation (highly saturated colors carry more energy than desaturated colors ● The most common compositional practice is to have is to have small areas of high energy colors set off against large background areas of low-energy ● Painting the background of a high energy color tends to reduce the energy of the more active foreground ● Technically high energy color backgrounds make it very difficult to maintain visual continuity in postproduction editing
  4. 4. Examples of Color Energy
  5. 5. Color Symbolism ● Throughout history, man has used color to represent events, beliefs and behaviors. However, specific colors can mean separate things in different cultures. ● When a filmmaker uses color symbolism, this filmmaker has to make sure that the use of the color can be recognized by the audience that is viewing the film. If the audience does not understand what the filmmaker is trying to symbolize or misinterprets the color as a different symbol then the whole film’s plot, character arcs, and purpose will not come across. ● The issue with color symbolism is that if a filmmaker uses an understated color symbol, it may not be noticed by the audience and an overstated symbol might be too obvious and reveal characters motivation.
  6. 6. Color Symbolism in Schindler’s List
  7. 7. Colorizing Film ● There is a constant debate on whether films that were originally in black-and- white should be colorized. ● Some say that colorization makes the film more realistic and attractive towards the audience. On the opposite side of the spectrum, the opponents of colorization stated that any colorization would destroy the films’ aesthetic integrity. ● The main issue with colorizing film is asking the question; do we have the right to tamper with an artist’s work? ● An example would be Ingmar Bergman’s The Seventh Seal (1956) which was filmed in black-and-white to even though Bergman had the chance to film in color when he chose not to.
  8. 8. Example of Colorizing Film.
  9. 9. Sound The element of sound is of high importance as it adds emotion and rhythm to a film, commercial, video...etc It also provides a tone towards the story/characters. -The most effective use of sound can be described as its ability to foreshadow any change in moods, or events.
  10. 10. Actions by Sound -Sound can also set the mood and give life to the actions given in various media. -It can give the persons an idea of what is going on off frame without having to pan back and forth between shots.
  11. 11. Memorable by Sound -By using sound effects and even actors voices, they can create memorable ads. -Using such methods can help their products be known and memorized by viewers.
  12. 12. Memorable by Sound
  13. 13. Expressing the Essential Quality of an Event ● Expressive function of color is to make us feel a specific way Team America: World Police 2004
  14. 14. Adding Excitement and Drama ● Light colors ● Dramatic face off ● Makes audience unsure of what’s about to happen Halloween IV 1988
  15. 15. Establishing Mood ● Scared ● Innocent ● Trapped Nightmare on Elm Street 1984
  16. 16. Contents This presentation will discuss the following topics and question from Chapter 5: ● Color Energy. ● Color Symbolism. ● Colorizing Film. ● Sound. ● How Color Expresses Essential Qualities of Events. ● How Color Establishes Mood. ● Desaturation Theory. ● Comment on the relative effectiveness of the aesthetic elements in various media productions. Why do you think those particular elements were selected? What aesthetic elements or processes would you change to increase the communication effectiveness?
  17. 17. Color Energy ● The energy of a color is principally determined by its level of saturation (highly saturated colors carry more energy than desaturated colors ● The most common compositional practice is to have is to have small areas of high energy colors set off against large background areas of low-energy ● Painting the background of a high energy color tends to reduce the energy of the more active foreground ● Technically high energy color backgrounds make it very difficult to maintain visual continuity in postproduction editing
  18. 18. Examples of Color Energy
  19. 19. Color Symbolism ● Throughout history, man has used color to represent events, beliefs and behaviors. However, specific colors can mean separate things in different cultures. ● When a filmmaker uses color symbolism, this filmmaker has to make sure that the use of the color can be recognized by the audience that is viewing the film. If the audience does not understand what the filmmaker is trying to symbolize or misinterprets the color as a different symbol then the whole film’s plot, character arcs, and purpose will not come across. ● The issue with color symbolism is that if a filmmaker uses an understated color symbol, it may not be noticed by the audience and an overstated symbol might be too obvious and reveal characters motivation.
  20. 20. Color Symbolism in Schindler’s List
  21. 21. Colorizing Film ● There is a constant debate on whether films that were originally in black-and- white should be colorized. ● Some say that colorization makes the film more realistic and attractive towards the audience. On the opposite side of the spectrum, the opponents of colorization stated that any colorization would destroy the films’ aesthetic integrity. ● The main issue with colorizing film is asking the question; do we have the right to tamper with an artist’s work? ● An example would be Ingmar Bergman’s The Seventh Seal (1956) which was filmed in black-and-white to even though Bergman had the chance to film in color when he chose not to.
  22. 22. Example of Colorizing Film.
  23. 23. Sound The element of sound is of high importance as it adds emotion and rhythm to a film, commercial, video...etc It also provides a tone towards the story/characters. -The most effective use of sound can be described as its ability to foreshadow any change in moods, or events.
  24. 24. Actions by Sound -Sound can also set the mood and give life to the actions given in various media. -It can give the persons an idea of what is going on off frame without having to pan back and forth between shots.
  25. 25. Memorable by Sound -By using sound effects and even actors voices, they can create memorable ads. -Using such methods can help their products be known and memorized by viewers.
  26. 26. Memorable by Sound
  27. 27. Expressing the Essential Quality of an Event ● Expressive function of color is to make us feel a specific way Team America: World Police 2004
  28. 28. Adding Excitement and Drama ● Light colors ● Dramatic face off ● Makes audience unsure of what’s about to happen Halloween IV 1988
  29. 29. Establishing Mood ● Scared ● Innocent ● Trapped Nightmare on Elm Street 1984
  30. 30. Desaturation Theory ● Desaturation theory simply refers to the act of taking color out of a scene. ● Through desaturation you can limit the brightness and sharpness of colors. ● Complete desaturation leads to black and white scenes.
  31. 31. Closing Remarks ● In closing, Color is a vital part in any type of media and has three principal functions: informational, compositional, and expressive. ● Colors help determine the symbols, mood, and quality the artist wants to purvey to the audience.
  32. 32. Bibliography ● Zettl, Herbert. "Structuring Color: Function and Composition.." Sight, sound, motion; applied media aesthetics. 2013. Reprint. Belmont, Calif.: Wadsworth Pub. Co., 1973. 73-85. Print.
  33. 33. Desaturation Theory ● Desaturation theory simply refers to the act of taking color out of a scene. ● Through desaturation you can limit the brightness and sharpness of colors. ● Complete desaturation leads to black and white scenes.
  34. 34. Closing Remarks ● In closing, Color is a vital part in any type of media and has three principal functions: informational, compositional, and expressive. ● Colors help determine the symbols, mood, and quality the artist wants to purvey to the audience.
  35. 35. Bibliography ● Zettl, Herbert. "Structuring Color: Function and Composition.." Sight, sound, motion; applied media aesthetics. 2013. Reprint. Belmont, Calif.: Wadsworth Pub. Co., 1973. 73-85. Print.

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