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How to Market & Promote Your Business During a Recession A presentation for First Bank, San Francisco February 26, 2009 By: Sharon Schanzer & Gil Zeimer
How to  GENERATE DEMAND During a Recession A presentation for First Bank, San Francisco February 26, 2009 By: Sharon Schanzer & Gil Zeimer
Why INCREASE Marketing in a Downturn? ,[object Object],[object Object]
Survey: How are you Marketing Your Business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Two Cents: Essential  Items in Your Marketing “Arsenal” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Your Website To Achieve  End-to-End Synergy “ Your demand generation success requires the synergy of all marcom modalities . . . with the web as nexus” Events & Appearances Case Studies Newsletters Radio/TV Print Ads Press Releases Direct Mail Brochures HTML-Based E-mail The Web
Live & Online Networking Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Response Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sidebar: Create a Blog ,[object Object],[object Object],[object Object],[object Object]
Now what? How to Find Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now what? How to Find Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Words to Live By ,[object Object],FOLLOW UP ON ALL LEADS;  You never know!
Q&A ,[object Object],[object Object],[object Object],[object Object]

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How to Market And Promote Your Business During A Recession

  • 1. How to Market & Promote Your Business During a Recession A presentation for First Bank, San Francisco February 26, 2009 By: Sharon Schanzer & Gil Zeimer
  • 2. How to GENERATE DEMAND During a Recession A presentation for First Bank, San Francisco February 26, 2009 By: Sharon Schanzer & Gil Zeimer
  • 3.
  • 4.
  • 5.
  • 6. Use Your Website To Achieve End-to-End Synergy “ Your demand generation success requires the synergy of all marcom modalities . . . with the web as nexus” Events & Appearances Case Studies Newsletters Radio/TV Print Ads Press Releases Direct Mail Brochures HTML-Based E-mail The Web
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
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  • 15.