What can you take away from the most likeable individuals and brands on social media? This webinar will teach you tips on how to be the best social media star in the business- no matter what your business is. Check out this presentation as Likeable Media reveals the top brands and individuals using social media.

1. Key Learnings From
The Best & Most
Likeable In Social
Media
@DaveKerpen
CEO @LikeableMedia
#Likeable
http://t.co/8A9xNgTG
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2. What’s Inside
• Meet Likeable
• The Best of Facebook
• The Best of Twitter
• The Best of LinkedIn
• The Best of YouTube
• The Best of Google+
• The Best of Foursquare, Pinterest, & Slideshare
•Top 11 Professionals on Twitter
• Questions/Feedback & Grand Prize
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3. Meet Likeable
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4. Clients We Work With
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5. Best Facebook Cover Photo
Starbucks Coffee (FB.com/Starbucks)
Key Learning: An engaging, inviting Facebook cover photo makes a big difference.
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6. Best Facebook Cover Photo
Barack Obama (FB.com/barackobama)
Key Learning: You can use a chart or graph to demonstrate data in your cover photo.
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7. Best Facebook Cover Photo
GoodPop (FB.com/GoodPops)
Key Learning: Small businesses can showcase big products now too.
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8. Best Facebook Content
The Winner Is: Titanic TV Series* (FB.com/TitanicTVSeries)
Key Learning: Engage your community with photos.
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9. Best Timeline Stories
The Winner Is: The New York Times (FB.com/newyorktimes)
Key Learning: Use milestones to tell your unique brand story over time.
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10. Best Use of Facebook Apps
The Winner Is: Modern Family Video E-Card (FB.com/ModernFamily)
Key Learning: Make sure your
app is interactive and provides
value.
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11. Best Facebook Contest
The Winner Is: Maybelline’s “Show Us Your Red Lips
Key Learning: You don’t need a huge prize to lure fans to participate.
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12. Best Customer Service on Facebook
The Winner Is: Things Remembered* (FB.com/ThingsRemembered)
Key Learning: It is important for brands to resolve customer
service issues immediately.
*Client Vote for your favorites now at LikeableU.com #Likeable

13. Best Twitter Content
The Winner Is: UPS (@UPS)
Key Learning: Become an expert. Be a thought leader by
participating in Twitter chats.
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14. Best Customer Service on Twitter
The Winner Is: Restaurant.com* (@Restaurant_com)
Key Learning: Listen to the conversation and respond to your
customers.
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15. Best Twitter Promotion
The Winner Is: JetBlue Cheeps (@JetBlueCheeps)
Key Learning: Surprise and delight your customers when they least
expect it.
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16. Best Twitter Personality
The Winner Is: DKNY PR Girl (@dkny)
Key Learning: Be human. Respond to your followers in a
personal way.
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17. Best Storytelling on LinkedIn
The Winner Is: The Walt Disney Company (http://linkd.in/FO6dWX)
Key Learning: Tell your company history in a fun and exciting way.
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18. Best Product Offerings on LinkedIn
The Winner Is: Hewlett-Packard (http://linkd.in/FO67yd)
Key Learning: Showcase your products. Allow your
community to recommend them to their friends.
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19. Most Interactive YouTube Channel
The Winner Is: Warby Parker
Key Learning: Be creative and personal with your fans! Surprise and
delight.
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20. Best YouTube Crossover Video
The Winner Is: Chipotle’s Back To The Start Commercial (http://bit.ly/wQvKLz)
Key Learning: Showcase social good. Give back to your community.
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21. Best Google+ Hangout
The Winner Is: The Muppets (http://bit.ly/v49eDz)
Key Learning: Engage with your fans on a very personal level.
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22. Best Google+ Use of Circles
The Winner Is: Cadbury UK
Key Learning: Segment your customers into
exclusive VIP groups.
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23. Best Google+ Photo Strip
The Winner Is: Red Bull (http://bit.ly/wuN9yc)
Key Learning: Push limits and innovation.
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24. Best Foursquare Content
The Winner Is: Walgreens (foursquare.com/walgreens)
Key Learning: Be an expert and provide value
beyond the check in through tips.
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25. Best Brand On Pinterest
The Winner Is: Travel Channel (http://bit.ly/y4G82Z)
Key Learning: Captivate your audience through images.
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26. Best Board On Pinterest
The Winner Is: Whole Foods’ “How Does Your Garden Grow” Board
(http://bit.ly/yCD6Fe)
Key Learning: Increase engagement by sharing content related to your
consumers.
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27. Best Promotion on Pinterest
The Winner Is: Guess Color Me Inspired (http://bit.ly/wju98Y)
Key Learning: Listen to your customers and
empower them to participate in product
decision making
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28. Best Brand On Slideshare
The Winner Is: Oracle (http://slidesha.re/FOlPqp)
Key Learning: Showcase your knowledge and expertise
through visual presentations.
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29. Top 11 Professionals On Twitter
Top CMO- Karen Quintos (@KarenDellCMO)
Key Learning: Provide meaning and value to others by expressing
gratitude.
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30. Top 11 Professionals On Twitter
Top Fashion Designer – Betsey Johnson (@xoBetseyJohnson)
Key Learning: Stay true to yourself and your brand. Find your
voice.
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31. Top 11 Professionals On Twitter
Top Politician – Cory Booker (@corybooker)
Key Learning: Be involved in the conversation. Listen and respond
to your followers.
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32. Top 11 Professionals On Twitter
Top Journalist- Anderson Cooper (@andersoncooper)
Key Learning: Share content that others will find valuable and
interesting.
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33. Top 11 Professionals On Twitter
Top Chef- Fabio Viviani (@FabioViviani)
Key Learning: Use Twitter to surprise and delight your followers
with tricks, tips and freebies.
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34. Top 11 Professionals On Twitter
Top Teacher Salman Khan (@khanacademy)
Key Learning: Be transparent and stay true to your voice.
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35. Top 11 Professionals On Twitter
Top Lawyer- Brian Cuban (@bcuban)
Key Learning: Stay in tune with your industry and share relevant
content.
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36. Top 11 Professionals On Twitter
Top Doctor – Krupali Tejura (@Krupali)
Key Learning: Use social media to build relationships and connect
with your followers on a personal level.
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37. Top 11 Professionals On Twitter
Top CEO – Dennis Crowley (@Dens)
Key Learning: Connect with your brand. Use Twitter to share big
news about your company or brand.
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38. Top 11 Professionals On Twitter
Top Photographer – Anthony Quintano (@AnthonyQuintano)
Key Learning: Be transparent. The person you are online should
be the same person you are in real life.
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39. Top 11 Professionals On Twitter
Top Accountant – John Pointon (@Jpointon)
Key Learning: Become a thought leader. If there aren’t many
professionals from your industry on social media, you can lead the
way.
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40. Likeable Awards
Award Categories
Most Likeable Chief Executive Officer
Most Likeable Chief Marketing Officer
Most Likeable Entrepreneur
Most Likeable Photographer
Most Likeable Journalist
Most Likeable Food Blogger
Most Likeable Mom Blogger
Most Likeable Video Blogger
Most Likeable Author
Most Likeable Doctor
Most Likeable Marketing Thought Leader
Most Likeable Professor/Teacher
Nominations end April 24th Most Likeable Lawyer
Vote For Your Favorites at Most Likeable Student
http://likeableuawards.com Most Likeable Fashion Designer
Most Likeable Chef
Most Likeable Politician
Vote for your favorites now at LikeableU.com #Likeable

41. Questions/Feedback?
Grand Prize!
20% off Code For Likeable U:
Webinar20
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com
@DaveKerpen
LikeableU.com