1. Vision, Mission, Goals andVision, Mission, Goals and
Objectives for the SchoolObjectives for the School
Library Media CenterLibrary Media Center
And what’s the difference?And what’s the difference?
LIB 601 Learning and LibrariesLIB 601 Learning and Libraries
Fall 2009Fall 2009

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Vision, Mission, Goals, Objectives
What Are All These Words?What Are All These Words?
• Vision?Vision?
• Mission?Mission?
• Goals?Goals?
• Objectives?Objectives?

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Vision, Mission, Goals, Objectives
Vision?Vision?
• What is a vision?What is a vision?
– A vision is a clear, comprehensive
‘photograph’ of an organization at some
point in the future. It provides direction
because it describes what the organization
needs to be like, to be successful within the
future.
• Visions and Values
http://www.changedesigns.co.za/Visions_and_values.htm

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Vision, Mission, Goals, Objectives
How Do Visions Start?How Do Visions Start?
• Where Do They Come From?Where Do They Come From?
– A strategic vision can arise . . . with an idea for a
new service, an unrecognised need, an innovative
source of funding, or an expressed demand. What
is necessary is to be allowed to expand that notion
or idea into a clear picture of how things could be
different, how things could be truly better, how
natural creativity might be applied in our
organisation or project.
• What is a Vision?
http://www2.fhs.usyd.edu.au/arow/o/m05/vision.htm

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Vision, Mission, Goals, Objectives
AASL Vision StatementAASL Vision Statement
• The American Association of School Librarians is:The American Association of School Librarians is:
– A proactive organization that addresses issues,
anticipates trends, and sets the future agenda for the
profession;
– An advocate for the indispensable role of school
library media programs with school library media
specialists, for best practices in school librarianship,
and for the core values and ethics of the library
profession;
– An open, friendly, welcoming organization that
embraces cultural and ethnic diversity; [More]
– http://www.ala.org/ala/aasl/aboutaasl/aaslvision/aaslvisionstatement.h

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Vision, Mission, Goals, Objectives
What About Mission?What About Mission?
• A Mission is a Statement of PurposeA Mission is a Statement of Purpose
– The Purpose is a clear and succinct statement of the
reason the organisation or project exists. It brings
clarity of purpose to members of the organisation,
and broad direction as to what members of the
organisation should be aiming for. It includes:
• The purpose
• The core function(s)
• The main methods used to reach those purposes
• The general thrust of future operations
• The major direction of
change
Statement of Purpose (Mission Formulation)
http://www2.fhs.usyd.edu.au/arow/o/m05/statpurp8.htm

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Vision, Mission, Goals, Objectives
Let’s Be Clear!Let’s Be Clear!
• Vision and Mission areVision and Mission are
differentdifferent
– The statement of purpose and the mission
statement are the same thing. A vision statement is
not. There are many poorly developed mission
statements. To study an effective process to
produce bad mission statements, visit this Mission
Statement Generator on the web at
http://www.harding.motd.ca/cgi-bin/msgen
• Formulating the Statement of Purpose
http://www2.fhs.usyd.edu.au/arow/o/m05/statpurp8.htm

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Vision, Mission, Goals, Objectives
Mission according to AASL?Mission according to AASL?
• Mission of theMission of the
School LibrarySchool Library
Media ProgramMedia Program
– The mission of the library media
program is to ensure that students and
staff are effective users of ideas and
information. The school library media
specialist (SLMS) empowers students to
be critical thinkers, enthusiastic
readers, skillful researchers, and ethical
users of information . . .

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Vision, Mission, Goals, Objectives
Sample Mission StatementSample Mission Statement
• Henry County Middle SchoolLibrary Media CenterHenry County Middle SchoolLibrary Media Center
– The Mission of the Henry County Middle School
Library Media Center is to provide activities and
resources that will assist students and staff in
becoming effective and discriminating users of
information, developing a pattern of lifelong learning,
and in fostering a love of reading.
• Mission Statement

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Vision, Mission, Goals, Objectives
A district-wide exampleA district-wide example
• Fayette county schools, KentuckyFayette county schools, Kentucky
– The purpose of Media Services in
keeping with the
mission of Fayette County Public Schools
is to provide people power, guidelines,
and know-how to design excellent school
library media programs that boost
student achievement. Showcasing FCPS

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Vision, Mission, Goals, Objectives
Another Important PointAnother Important Point
• Formulating the mission statementFormulating the mission statement
should come after the value scan hasshould come after the value scan has
been completed.been completed.
– Formulating the Statement of Purpose
http://www2.fhs.usyd.edu.au/arow/o/m05/statpurp8.htm

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Vision, Mission, Goals, Objectives
Values?Values?
• What are values?What are values?
– A value is that which we believe is good. Our values
are our enduring beliefs that some ways of acting,
some ways of being or some things are personally or
socially preferable to other modes of conduct, actions
or things. . . . A statement of values . . . provides the
individual and the organisation with norms to guide
their work.
• Values Scan
http://www2.fhs.usyd.edu.au/arow/o/m05/valscan.htm

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Vision, Mission, Goals, Objectives
Vision and ValuesVision and Values
• Both are neededBoth are needed
– In any major transformation, the two most
important change tools an organisation can use are
vision and values. Values provides the trust and
appropriate behaviours needed for success. Vision
provides the direction and inspiration. These two
interventions provide 80% of the benefits using only
20% of the leader's energy.
• Visions and Values
http://www.changedesigns.co.za/Visions_and_values.htm

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Vision, Mission, Goals, Objectives
They all go togetherThey all go together
• Vision, Philosophy and MissionVision, Philosophy and Mission
– It is important that all the components of a long
range plan fit visibly into a well-organized document
that starts with the district's educational vision,
philosophy and mission and moves logically into the
library media program's vision, philosophy and
mission. Then the plan progresses to goals and
activities that are derived from that mission.
• Long Range Planning for School Library Media Program
http://www.dpi.state.wi.us/imt/slmplngrng.html

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Vision, Mission, Goals, Objectives
What About Goals and Objectives?What About Goals and Objectives?
• GoalsGoals are an expected or desired outcome of aare an expected or desired outcome of a
planning process. Goals are usually broad,planning process. Goals are usually broad,
general expressions of the guiding principlesgeneral expressions of the guiding principles
and aspirations of a community.and aspirations of a community.
• Objectives are precise targets that are
necessary to achieve goals. Objectives are
detailed statements of quantitatively or
qualitatively measurable results the plan
hopes to accomplish.
– What are goals and objectives?

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Vision, Mission, Goals, Objectives
Goals and Objectives in a School Library MediaGoals and Objectives in a School Library Media
ContextContext
• Goals and Objectives:Goals and Objectives:
– Goals can be rather broad, but they should be focused as
directly as possible on student learning outcomes in order
to be perceived as valid by decision-makers. (For
example: All students will be able to access, use, and
evaluate information in any medium, and use that
information to solve problems, communicate clearly,
make informed decisions, and construct new knowledge.)
Generally, goals should be few in number, since each of
them can generate more than one objective; and each
objective might generate more than one activity to
accomplish it.
• Long Range Planning for School Library Media Programs
http://www.dpi.state.wi.us/imt/slmplngrng.html

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Vision, Mission, Goals, Objectives
Sample Goal and ObjectivesSample Goal and Objectives
•
• Goal 2:Goal 2:
– Improve the media center learning environment so that it
is more conducive to constructive student activity by
providing more adult supervision and assistance
– Objectives:
A. Develop a plan for recruiting volunteers, including
incentives and guidelines
B. Develop a training program for media center volunteers
C. Implement plan and assess after one year
– YOU ARE THE KEY... Program Development

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Vision, Mission, Goals, Objectives
International statementsInternational statements
• IFLA/UNESCO School Library ManifestoIFLA/UNESCO School Library Manifesto
• The School Library in Teaching and
Learning for All
• The school library provides information and ideas
that are fundamental to functioning successfully in
today's information and knowledge-based society.
The school library equips students with life-long
learning skills and develops the imagination,
enabling them to live as responsible citizens.
• http://www.ifla.org/VII/s11/pubs/manifest.htm

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Vision, Mission, Goals, Objectives
IFLA GuidelinesIFLA Guidelines

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Vision, Mission, Goals, Objectives
• IASL Policy Statement on School LibrariesIASL Policy Statement on School Libraries
– The school library is central to the fulfillment of
the instructional goals and objectives of the school
and promotes this through a planned program of
acquisition and organization of information
technology and dissemination of materials to
expand the learning environment of all students.
A planned program of teaching information skills
in partnership with classroom teachers and other
educators is an essential part of the school library
program.
• http://www.iasl-
online.org/about/handbook/policysl.html

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Vision, Mission, Goals, Objectives
What about Kentucky?What about Kentucky?
• LIBRARY MEDIA GOALS
– The school Library Media Program is an integral
part of the school’s total educational program. In
today’s information age, an individual’s success in
problem solving, becoming an informed citizen, even
in pursuing personal interests largely depends upon
the ability to access, use and evaluate information
from a variety of resources thus ensuring that
students become information literate. . . . The
Library Media Program should provide an inviting,
accessible and stimulating environment for meeting
the information needs of the total school community.
• http://www.education.ky.gov/KDE/Instructional+Resources/Curriculum+Docu
ments+and+Resources/Library+Media/Beyond+Proficiency.htm