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E-Commerce
AGENDA
Summary
Vision
Market analysis
Strategy
Products
Marketing and sales
Operations Financials
Summary
 The website provide customer to order and buy
products online.
 Business philosophy: trust, fast, convenience
...
Vision
 Create a small business in a narrow channel.
 Create a brand recognition to customer.
 In 2013, brand name can ...
Market Analysis
 The overall market :
 Jewelry accessories is more popular, people want
to design and to mix clothes tog...
Market Analysis
 Changes in the market:
 Customer use the computer and internet more.
 People is familiar with online p...
Market Analysis
 Market segments:
 Small business about fashion accessories
 Target market and customers: student, offi...
Market Analysis
 Customer characteristics:
 Young and active
 Want to save time
 Don’t like bargain
 Familiar with in...
Operation
 Administrator:
 Manage website
 Get order from website and give it to seller
 Check bills
 Accounting
 Se...
Strategy
 Focus on particular market segment: student,
office workers
 Specialize product to reduce competition
 Find o...
Product and Service
 Product/service description:
 Jewelry accessories: cufflink, gift box
 Order and purchase online
...
Marketing and Sales
 Marketing strategy: Social marketing
 Create fan page in Facebook
 Tag friends and introduce about...
Financial Plan
 Initialization Costs:
 Domain name: 120.000VND/5 years
 Hosting: 50.000VND/year
 Products: 3.000.000VN...
Financial Plan
 Activities Costs: 500.000VND/month
 Risk management cost: 200.000VND/month
 Shipping service: 300.000VN...
Forecast
M1 M2 M3 M4 M5
Doanh thu 1.000.000 2.000.000 3.000.000 3.000.000 3.000.000
Chi phí 4.170.000 1.000.000 1.000.000 ...
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FUHCM E-commerce Subject

  1. 1. E-Commerce
  2. 2. AGENDA Summary Vision Market analysis Strategy Products Marketing and sales Operations Financials
  3. 3. Summary  The website provide customer to order and buy products online.  Business philosophy: trust, fast, convenience  Products: cufflink and gift box  Key success factors: Stay hungry, stay foolish  Financial needs: 5 millions VND
  4. 4. Vision  Create a small business in a narrow channel.  Create a brand recognition to customer.  In 2013, brand name can be popular in HCM city.
  5. 5. Market Analysis  The overall market :  Jewelry accessories is more popular, people want to design and to mix clothes together by themselves.  People is more lazy, want to stay at home or office and order some products or services.  Customer want to save the time.  E-commerce is developing with shopping habit changes.  Bank, merchant services…is now support online purchase.
  6. 6. Market Analysis  Changes in the market:  Customer use the computer and internet more.  People is familiar with online purchase.  Customer’s habit changed, they don’t want to go out to shop and bargain.  Development of e-commerce, customer research about product/service information in the internet.  Development of transport methods
  7. 7. Market Analysis  Market segments:  Small business about fashion accessories  Target market and customers: student, office workers, other fashion shop
  8. 8. Market Analysis  Customer characteristics:  Young and active  Want to save time  Don’t like bargain  Familiar with internet and online shopping  Customer needs:  Jewelry accessories  Fast and convenient shopping methods  Fast transport
  9. 9. Operation  Administrator:  Manage website  Get order from website and give it to seller  Check bills  Accounting  Seller:  Receive order from admin  Send the products to customer
  10. 10. Strategy  Focus on particular market segment: student, office workers  Specialize product to reduce competition  Find other partners in fashion  Focus in particular area: District 1, 2, 3, 4, 5, 10, 8, 6  Diversify products design  Follow new fashion style in the world
  11. 11. Product and Service  Product/service description:  Jewelry accessories: cufflink, gift box  Order and purchase online  Product delivery to customer’s home  Positioning of products:  Potential products in fashion  Easy to make new trends  Competitive evaluation of products: low
  12. 12. Marketing and Sales  Marketing strategy: Social marketing  Create fan page in Facebook  Tag friends and introduce about new service  Sales tactics:  The first customer is our friends, the next customer is friends of friends  Promotions and Advertising:  Give discount code for close-customer  Oral advertising
  13. 13. Financial Plan  Initialization Costs:  Domain name: 120.000VND/5 years  Hosting: 50.000VND/year  Products: 3.000.000VND (in the beginning) Total: 3.170.000VND for initialization
  14. 14. Financial Plan  Activities Costs: 500.000VND/month  Risk management cost: 200.000VND/month  Shipping service: 300.000VND/month (maximum)  Maintenance: 0.000VND/month Total: 1.000.000VND/month
  15. 15. Forecast M1 M2 M3 M4 M5 Doanh thu 1.000.000 2.000.000 3.000.000 3.000.000 3.000.000 Chi phí 4.170.000 1.000.000 1.000.000 1.000.000 1.000.000 Dư nợ -3.570.000 -3.570.000 -1.570.000 0 0 Dư có 2.500.000 2.000.000 2.000.000 2.000.000 2.000.000 Lợi nhuận -3.570.000 -1.570.000 1.000.000 3.000.000 3.000.000

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