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The website provide customer to order and buy
Business philosophy: trust, fast, convenience
Products: cufflink and gift box
Key success factors: Stay hungry, stay foolish
Financial needs: 5 millions VND
Create a small business in a narrow channel.
Create a brand recognition to customer.
In 2013, brand name can be popular in HCM city.
The overall market :
Jewelry accessories is more popular, people want
to design and to mix clothes together by
People is more lazy, want to stay at home or office
and order some products or services.
Customer want to save the time.
E-commerce is developing with shopping habit
Bank, merchant services…is now support online
Changes in the market:
Customer use the computer and internet more.
People is familiar with online purchase.
Customer’s habit changed, they don’t want to go
out to shop and bargain.
Development of e-commerce, customer research
about product/service information in the internet.
Development of transport methods
Small business about fashion accessories
Target market and customers: student, office
workers, other fashion shop
Young and active
Want to save time
Don’t like bargain
Familiar with internet and online shopping
Fast and convenient shopping methods
Get order from website and give it to seller
Receive order from admin
Send the products to customer
Focus on particular market segment: student,
Specialize product to reduce competition
Find other partners in fashion
Focus in particular area: District 1, 2, 3, 4, 5, 10,
Diversify products design
Follow new fashion style in the world
Product and Service
Jewelry accessories: cufflink, gift box
Order and purchase online
Product delivery to customer’s home
Positioning of products:
Potential products in fashion
Easy to make new trends
Competitive evaluation of products: low
Marketing and Sales
Marketing strategy: Social marketing
Create fan page in Facebook
Tag friends and introduce about new service
The first customer is our friends, the next customer
is friends of friends
Promotions and Advertising:
Give discount code for close-customer
Domain name: 120.000VND/5 years
Products: 3.000.000VND (in the beginning)
Total: 3.170.000VND for initialization