Anúncio
Check these out next
Finding the job through social media
15 de Nov de 2012•0 gostou•329 visualizações
0 gostaram
Seja o primeiro a gostar disto
mostrar mais
visualizações
Vistos totais
0
No Slideshare
0
De incorporações
0
Número de incorporações
0
Baixar para ler offline
Denunciar
Educação
Leif KajrupSeguir
Leif Kajrup - Digital strateg, föreläsare och social media coach em FC TrelleborgAnúncio
Anúncio
Anúncio
Finding the job through social media
- Find the job through Social media Malmö Högskola 15 Nov
- Leif Kajrup | @liffeman
- Social Media?
- Blog Microblog Forum Social network IRC Wiki Mashups Bookmark Images IM RSS Crowdsourcing Video VR
- Blog Microblog Forum Social network IRC Wiki Mashups Bookmark Images IM RSS Crowdsourcing Video VR
- It’s all about the conversation
- Blog Microblog Forum Social network IRC Wiki Mashups Bookmark Images IM RSS Crowdsourcing Video VR
- Employees Journalist’s Friends Citizens Family Neighbour's Customers Co-workers The guy on the bus Acquaintances Investors Colleagues
- Employees Journalist’s Friends Citizens Family Neighbour's Customers Co-workers The guy on the bus Acquaintances Investors Colleagues
- Employees Journalist’s Friends Citizens Family Customers Individuals Neighbour's Co-workers The guy on the bus Acquaintances Investors Colleagues
- Social media is NOT about the technical evolution
- Social Media is an expression of our behaviour and our needs
- We’re building campfires http://www.flickr.com/photos/pasukaru76/
- What’s happening?
- Everything is connected
- Everything is connected
- Everything is connected
- Everything is connected
- Everything is available
- Everything is in real time
- Everything is in real time
- Everything is in real time
- Everything is in real time LIVE!
- Everything is mobile
- Everything is mobile
- Everything is mobile
- What’s in it for me?
- 20% finds the new job through internet and social media Source: Trygghetsrådet, Jan 2012
- Privacy Do you think a prospective employer has the right to view your social networking pages when deciding whether to employ you? (% No) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
- Privacy Do you think a prospective employer has the right to view your social networking pages when deciding 55% whether to employ you? (% No) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
- Search Would you be more inclined to search for jobs via social media than traditional methods (e.g., newspaper advertisements, online job boards, or recruitment companies)? (% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
- Search Would you be more inclined to search for jobs via social media than traditional methods 30% (e.g., newspaper advertisements, online job boards, or recruitment companies)? (% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
- Decisions Do you use your social media network when making career/ employment decisions? (% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
- Decisions Do you use your social media network when making career/ employment decisions? 41% (% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
- Importance How important is it to you that your employer organization has a social media presence? (% Important) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
- Importance How important is it to you that your employer organization has a social media presence? 29% (% Important) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
- You are a brand
- You are a brand ME Inc.
- You are a brand ME Inc. A promise to friends. To future employers. To society.
- It’s all about trust
- How? Be found or referred
- How? Be found or referred Demonstrate value
- How? Be found or referred Demonstrate value Demonstrate intellectual capital
- How? Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision
- How? Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision Show that you’re ethical… trustworthy
- How? Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision Show that others took a chance Show that you’re ethical… trustworthy
- The reality of recruitment
- The reality of recruitment ‣ Hiring manager opens requisition
- The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first
- The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards
- The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards ‣ Recruiters drown in resumes
- The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards ‣ Recruiters drown in resumes ‣ Hiring manager often may not move forward
- The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards ‣ Recruiters drown in resumes ‣ Hiring manager often may not move forward ‣ What if this guy is a bad hire?
- The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards ‣ Recruiters drown in resumes ‣ Hiring manager often may not move forward ‣ What if this guy is a bad hire? ‣ What if the new boss thinks increasing our overhead was a bad move? (no one ever got fired for cutting $)
- The new jobhunt
- The new jobhunt ‣ …is about being found more than busting your way in.
- The new jobhunt ‣ …is about being found more than busting your way in. ‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
- The new jobhunt ‣ …is about being found more than busting your way in. ‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people. ‣ Be trusted and be recommended, rather than an intruder on a mission.
- The new jobhunt ‣ …is about being found more than busting your way in. ‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people. ‣ Be trusted and be recommended, rather than an intruder on a mission. ‣ In the interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!
- Don’t pretend to be someone you’re not
- Don’t pretend to be someone you’re not publish all you images for all to see
- Don’t pretend to be someone you’re not publish all you images for all to see be the guest that never leaves the party
- Don’t pretend to be someone you’re not publish all you images for all to see be the guest that never leaves the party write mean or nasty things
- Don’t pretend to be someone you’re not publish all you images for all to see be the guest that never leaves the party write mean or nasty things lie
- Don’t pretend to be someone you’re not publish all you images for all to see be the guest that never leaves the party write mean or nasty things lie just wait…
- Do share your knowledge
- Do share your knowledge ask questions
- Do share your knowledge ask questions engage in conversations
- Do share your knowledge ask questions engage in conversations think twice before you post
- Do share your knowledge ask questions engage in conversations think twice before you post go to the party
- Do share your knowledge ask questions engage in conversations think twice before you post go to the party create attention
- The tools
- Twitter in swedish No. of users with at least 1 tweet: 299 000 No. of Active* users in swedish: 171 000 No. of ”Most active”**: 53 000 *at least one tweet the last 30 days ** average 1 tweet per day Source: Twittercensus 2012 by Intellecta
- Use Twitter to extend your reach
- Facebook statistics 1 billion active users -14 sept 2012 Source: newsroom.fb.com 2012-09-14 543 million mobile users Source: socialbakers.com 2012-08-13
- Facebook users No. of users (Country) 1. USA 167 552 020 54,01% 2. India 60 279 340 5,14% 3. Brazil 60 251 160 29,96% 4. Indonesia 50 148 660 20,64% 5. Mexico 39 116 500 34,78% … 213. Vatican City 20 2,41% Source: Socialbakers.com 2012-10-22
- Facebook users In Sweden Total Facebook Users: 4 895 760 Penetration of population: 53,95% Position in the list: 37 Penetration of online population: 58,30% Average CPC: $0.66 Average CPM: $0.15 Source: Socialbakers.com 2012-11-14
- Use Facebook to connect
- Statistics 154 727 127 users worldwide In Sweden Total LinkedIn Users: 1 010 698 Penetration of population: 11,14% Placering: 21 Penetration of online population: 12,04% Source: Socialbakers.com 2012-10-22
- Use Linkedin to earn trust and reputation
- Statistics 60 hours of video is uploaded every minute One hour of video every second More then 4 billion views per day On one month, more clips are being uploaded to YouTube then the 3 biggest TV-networks in US has produced over the last 60 years
- Use YouTube to show yourself
- Google+ statistik 400 million accounts worldwide 100 million monthly active users Source: Vic Gundotra 2012-09-17 https://plus.google.com/u/0/+VicGundotra/posts/2YWhK1K3FA5
- Use Google+ to promote yourself
- How about the recruiters?
- Be the brand ME Inc.
- Be the brand ME Inc. What is your tagline?
Anúncio