More Related Content Similar to [SSS 2nd] IGAWORKS (12) More from GAMENEXT Works (20) [SSS 2nd] IGAWORKS 1. Introducing
The 2nd Opportunity in
In-Game Monetization
2. Ad spot for On-line Games
- ( )
- 2007.09
- (w/18 )
- DAU 723,954 (2011 )
- , , 3D , ,
- / / 50
+
for SNG/Mobile Games
- / incentivized
- 2011.03
- /
- Incentivized Ad Platform (Virtual goods base)
- 21 (DAU 25 / MAU 100 / 2011.11)
- unique 300 / 36
- 30
3. 1 : 2 : 3 :
In-Game Click Engage
300 1 36
1 60
As of November 2011
4. 1. 2.
Click me!
/
4. , 3.
1) Exposed
2) Participation
, . +
5. As of Nov 10th, 2011 Traffic
.
250 K DAUs, 1.0 M MAUs
21 ,
, Top 5 5 (Top 10 7 ) .
w/ 21 SocialGames
,
6. , , LG, KT
, 20
Client
Sales Partners (Agencies)
7. 1 : Facebook ‘fan’ Growth
2 : Twitter ‘follower’ Growth
1) Facebook 5,000 / 10,000
‘ ’
- :5 5 ,
- : 15 1
2) Incentivized ,
30% !( )
8. 3: (PC to Mobile)
1) PC
2)
( PC to Mobile )
3) 1 ~1,500
1) , 2)
(QR )
3)
- 1
- 30
4)
->
9. 4: + SNS
Case.
2 , 10,000 SNS
UV , UV : 150,263
23.0% UV : 34,581 (23.0%)
SNS : 13,716
( UV 9.13%. / 39.66% )
(SNS ) : 55,369 click
/ ,
2 !
39.7% 55,369 click
SNS
( )
- 13,716 (2 )
- Facebook ; 5,056 / Twitter : 2,962 / me2day : 5,698
10. 5: + (PPL)
5 1.5
- , ‘ ’
- ,
11. Inventory Fill rate%
,9
11 ,
11 , 10~13
11 , 100
cf) Fill rate%
3 , - apple iAd: 78%
. - Google admob: 85%
Fill Rate%
12. eCPM : 1,000 , ( ) .
.
X 1,000 = 9,135
(11 , )
CTR% = 10.8%
incentive ,
( ) eCPM CTR%
cf) ( ) in-app
eCPM CTR%
- apple iAd: 1.7 $ (2.3%)
- Google admob: 1.3 $ (1.1%)
13. , ( ) ( )
1 : 2 : 3 : 4 :
X In-Game Click Engage / Complete /
9.5% 10.8%
CTR%: 39.7% (A ) CTR%: 20.1% (C )
CTR%: 3.0%(B ) CTR%: 2.8 %(D )
1 , ( , , )
2 , ->
3 Engagement .
14. ,
.
F F
A
E
Vs E A
D
D
B
C
B C
B : 11% --> 21% ( 2 ) B : 20% --> 7%
D : 6% --> 15% (2.5 ) E : 9% --> 5 %
F : 2% --> 7% (3.5 )
eCPM
15. -
2 / rare cash 2 / 1
-
-
- , NPC
UX
19. Scalability for developer
- Multi Platform Capable : Web, Flash, iOS, Android
- Hosting Virtual Currency and Virtual Goods
- Self Integration : one time integration Solution
20. (iOS, Android SDK )
1. 2.
Today’s
Gift!
/
4. , 3.
,
1) Exposed
(video or web contents)
+
2)Participation
(e.g., SNS posting)
,
21. 5% Paying User ..
,
95% non-paying user monetization
Maximize Revenue
by increasing
- Paying User Rate%
Paying - ARPPU
- Product Life Cycle
Users
- User Retention
Reduce CAC(Customer Acquisition Cost)
Keep LTV(Life Time Value)/CAC > 1
±5%
Non-Paying How to monetize
Users non-paying users?!
±95%
22. Thank you!
For more information visit www.igaworks.com
Contact us at contact@igaworks.com or call us at +82-2-2132-5120