Lifecare is the country's premier full-service diagnostic center with laboratory, providing expertise in imaging and digital pathology services. Our integrated diagnostic services help doctors personalize patient care to optimally treat disease and maintain health and wellness. We are committed to providing only the highest level of testing quality and service and working with you to provide unique solutions to your most challenging needs. http://www.lifecareindia.com/

1. Advanced Diagnostics
Advanced Pathology
Vision Beyond
Advanced Diagnostics
Advanced Pathology
Vision BeyondDr Vinay Goel
CEO

2. 2
ABOUT US

3. Lifecare Diagnostic & Research Centre Pvt. Ltd.
Started in July 1995, we have completed more than 17 successful years
This is the first multi facility diagnostic centre in Andheri West, with complete imaging & pathology
services under one roof.
Year-on-year we have achieved many mile stones; To mention few – We have added 4 diagnostic Centre,
Huge Referral Lab, more than 100 collection Centre, many HLM and JV etc
The staff recruited is fully qualified & trained and now this is are USP. All our diagnostic cntre are backed
with Specialists/MD doctors.
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The staff recruited is fully qualified & trained and now this is are USP. All our diagnostic cntre are backed
with Specialists/MD doctors.
We have zero tolerance on quality-compromise, we believe in investing in technology to leverage on the
basic need for quality healthcare.
2000
1997 2003 2009
Launch of
Lifecare Center
Launch of
Website
Introduction of Mobile
Medi -check Van
Opened a branch at Juhu
with all facilities like
Pathology, X-Ray
,Sonography, 2 D Echo,
Diet & Nutrition
First Sub-center at
Yari Road, Mumbai
A 24-hrs Day & Night
pathology centre was
opened with latest in
pathology equipment.
Sub centre was opened
at Malad (w), with
pathology collections
& X.ray, Sonography
1995 2000 2004 2010 2011 Franchising2012
Central Lab

4. Future expansion Plans
Diagnostic Centers Boost
•Spurred by success of our diagnostic (imaging) division started way back in 1995, Lifecare has scripted plans of starting 15 to 20 diagnostic
centers across India.
•To begin with, it is augmenting its position in the island city, where it has four diagnostic centers located at Malad West (one), Juhu (one),
and Andheri (two).
•The group has chalked out plans to commence five more diagnostic centers, zeroing in on locations at Nasik, Pune, Delhi, Punjab, Rajasthan.
All the five centers would be rolled out by mid 2013.
•We are creating a different sub-brand for diagnostics, under the parent brand – Advanced Diagnostics
Bolstering Pathology Business
•The group’s pathology section, which is also getting a new sub-brand Lifecare Advance pathology, is slated for expansion.
•In the long run, the group plans to pitch itself as a pan India pathology chain with multiple hubs and collection centers. “To begin with, we
are setting up base in Western and Northern region.
•The group has come up with a separate referral laboratory at Andheri (W) in Mumbai. The Central Lab, 5000 sqft state-of-the-art Infra.
Hospital Lab Management
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Hospital Lab Management
•Besides stand alone path labs, it is also keen on taking on managing more path labs of hospitals.
•As of now, five hospitals have tied-up with Lifecare Medical Centre for management of their path labs. “Our immediate target is to have tie-
ups with 12 to 15 hospitals,”
•The group is also scaling up its number of collection centers from 100 to around 250 by end of 2013.
Strengthening Preventive Healthcare
•It is also strengthening its nutrition and fitness division or preventive healthcare segment, one of its key differentiators from its competitors.
“Our ‘Fit Life’ is more than a gym.
•In ‘Fit Life’, so far we have been offering weight management and diet counseling. Now, besides advising customers on management of their
nutrition, diet and exercise plan, we would also offer them medical check-ups. Having a medical check-up is extremely crucial to understand
what kind of obesity a customer has.
•Base on the medical report, nutrition planning and exercise would be offered. The customer is free to go to any gym for exercise, based on
our guidelines.
Widening Test Menu
•Recently we have added molecular genetic screening tests to our ever expanding test menu.
•We have also added high end Septicemia testing, and 4th generation vitamins testing

5. 5
INDUSTRY & KEY CONSUMER
TRENDS

6. Healthcare Industry to be INR 7,945 billion by 2015…
Comparison of Healthcare Spend Healthcare spending as a % of GDP
The Indian Healthcare Industry is currently estimated at INR 1,645 billion. The industry is expected to
grow to INR 7,945 billion by 2015, growing at a CAGR of 30%
Healthcare spending in India is <5% of the GDP as compare to Global average of 9.7%
Growing demand for improved public health infrastructure due to the country‘s high population and
increasing disease profile
With an increasing incidence of life style diseases (approx. 33 percent of the total pie) and a growing
geriatric and pediatric population, there is an emphasis on the need for specialty care
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Comparison of Healthcare Spend Healthcare spending as a % of GDP

7. Consumer and their healthcare needs..a clear shift from cure
based treatment to Preventive care and holistic well being
Midnight’s Children
(born before 1955)
Transition's Children
(1955-85)
Liberalization’s
Children
(born after 1986)
India’s Three Major Consumer Generations
● More than ever, people seeking healthcare look for trustworthy information to make informed
decisions about the care they receive. Quality, service, convenience and cost are major
determinants in the decision- making process.
● Meeting consumers’ evolving needs and preferences would require shift to consumer-centric
business models and customer focused initiatives.
● 24% of current healthcare consist of the population born after 1986 focus on prevention and
wellness
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Midnight’s Children
(born before 1955)
Maintenance
Accessible,
Affordable medical
care
Transition's Children
(1955-85)
Wellbeing
Holistic wellness
management
Liberalization’s
Children
(born after 1986)
Proactive
Prevention &
Fitness
Wellness
management with
international
delivery standards
Focus
Healthcare
Need

8. Healthcare delivery is going through a change, new model is
focused at taking healthcare closer to patient…..
 Traditionally healthcare has been delivered in a hospital or clinic setting worldwide. This system lack transparency
and is difficult to access. Overall, the existing systems are providing sub-optimal levels of experience and returns for
consumers, payers and suppliers.
 Hospitals will continue to be the mainstay of treatment for episodic acute care, we see a fundamental shift in the
nature, mode and means of delivery of care.
 Preventive and chronic care are best treated in an ambulatory environment close to the place where the patient
resides. This transformation is already evident and shall continue to grow. There will be shift of less intensive
inpatient care to home care.
The healthcare delivery is moving closer to the patient
Move from curative
wellness and preventive
care opens up a lot more
opportunities for
diagnostics.
Emerging areas healthcare
like mobile & homecare
and personalized healthcare
involves extensive use of
diagnostics , thus changing
landscape of the healthcare
present great potential for
diagnostics labs
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Curative
Wellness/
Preventive
Medicine for
ALL
Personalized
HealthcareTele-Medicine
Mobile and
Home care
Ambulatory
Surgery
Centers
Hospitals
Specialty Centers
Move from curative
wellness and preventive
care opens up a lot more
opportunities for
diagnostics.
Emerging areas healthcare
like mobile & homecare
and personalized healthcare
involves extensive use of
diagnostics , thus changing
landscape of the healthcare
present great potential for
diagnostics labs

9. Currently Diagnostics business is INR 59 billion, expected to
grow at 28% and would be INR 255 billion by 2015
Overview
• Indian healthcare industry was valued at INR 1,645 billion in 2009
• Estimates to be INR 7,945 billion industry by 2015, at a compounded annual growth rate (CAGR‖) of 30%
• At INR 59 billion, diagnostic services account for approximately 3.60% of the healthcare market
• Diagnostic services sector is expected to grow to INR 255 billion by the end of 2015 at a CAGR of 28%
• Diagnostics market has become one of the important growth industries as 60-70% of treatment decisions are
now based on test results
• Diagnostics services is divided primarily in two most important segment
• Pathology Services
• Imaging Services (Including Radiology)
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• Indian healthcare industry was valued at INR 1,645 billion in 2009
• Estimates to be INR 7,945 billion industry by 2015, at a compounded annual growth rate (CAGR‖) of 30%
• At INR 59 billion, diagnostic services account for approximately 3.60% of the healthcare market
• Diagnostic services sector is expected to grow to INR 255 billion by the end of 2015 at a CAGR of 28%
• Diagnostics market has become one of the important growth industries as 60-70% of treatment decisions are
now based on test results
• Diagnostics services is divided primarily in two most important segment
• Pathology Services
• Imaging Services (Including Radiology)
Healthcare Services
60%
Medical equipment and
Supplies
8%
Pharmaceutical
32%
Healthcare Industry Break-up
Healthcare Delivery
72%
Diagnostics
6%
Pharmacy
22%

10. Thus, we see a clear opportunities to set up a chain of
diagnostics centre offering pathology and imaging services…
Unmet Diagnostics Needs
Diagnostics business to be INR 255 billion by 2015
Opportunities to
set up a chain of
diagnostic
Centres
Average patient spend on the additional diagnostic need (outside
the hospitals) is Rs 469, 5% of the hospitalization expenditure
Paradigm shift to Preventive care and holistic well being
24% of current healthcare consist of the population born after 1986
focus on prevention and wellness.
10
Diagnostics business to be INR 255 billion by 2015
Hospital Lab Management A INR 36 billion opportunity
Opportunities to
set up a chain of
diagnostic
Centres
60-70% of treatment decisions are now based on test results and
medical imaging
Emerging Healthcare delivery model
New delivery model is focused at making healthcare more closer to patient.
Wellness & preventive care, tele-medicine and mobile care will drive the
healthcare delivery going forward
If diagnostics lab players are able to penetrate 15% (Currently 1%) of this
market by 2015, this segment would be worth INR 36 billion in revenues.

11. 11
FRANCHISING ASSESSMENT &
BUSINESS MODELS

12. Business Format – Diagnostic Business
Small Medium Large Large +
Collection of sample    
Consulting services    
Pathology    
Radiology    
Mammography   
Ophthal   
BMD  
Sonography
Large and Large+
Centres will have
multi specialty
consultations
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Sonography  
Cardiac Imaging  
Dental  
ENT  
Fitness  
CT Scan & MRI 
Investment Plan (INR Mn) 2.0-2.5 3.0-3.5 8.0-8.5 14.0-15.0
Annual revenue (INR Mn) 4.5 -5.0 8.0-9.0 12.0-14.0 18.0-20.0
Expected RoI (Y1) 70-80% 70-80% 65%-70% 45%-50%

13. Need for Franchising in this business
• An arrangement whereby a trademark owner allows the use of his trademark along with a
standardized manner of presenting the goods & services under the mark,
• In exchange, the franchisee provides capital and also pays certain royalty for the use of the mark.
What is
Franchising
• Limited capacity: One center facility will have limited manpower & organizing to serve a larger
customer base; However with multiple centers in locality one can target new customers
• Reach: customers in remote areas may need your service but are inaccessible now
Issue with one
center format
• The solution in such cases is to have “branch” center - either company owned or FranchiseThe Solution
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• This appears to be the cheapest and easiest manner of doing so, while also ensuring that the
branch continues to provide the same quality of service as is associated with the name of the
parent company.
Why
Franchising
• Franchise agreement defines exactly how the franchisor expects the business to be run, in terms of
its curriculum, design, set up & functioning of the administration, lesson plans, day-to-day operations
of the business, the manner of conducting research & development policies, so as to keep up their
reputation for which they are well-known.
Terms &
Conditions
• The continuing control by the franchisor over the way a franchisee operates is the distinguishing
feature of a franchising agreement from a licensing agreement.
Franchisor
Control

14. What does a Franchisee look for in a business ?
Key trends in Industry in past, current shift & likely future scenario
Level of Competition – existing & emerging sources
Consumer behavior towards the services on offer – need based / demand based business
Likely industry size in next 10-15 yrs period
Pathology services market is estimated at INR 180 billion in 2015, growing at a CAGR of 28%.
Imaging market is growing as there is increasing reliance on medical imaging both for
diagnostics as well as for therapeutics, expected to be INR 74 billion segment by 2015
Currently just 1% of the labs inside the hospitals are managed by the diagnostics market.
Given the potential of this market, if diagnostics lab players are able to penetrate 15% of
this market by 2015, this segment would be worth INR 36 billion in revenues
Industry
Position of Franchisor in the market
Growth plans as envisioned by the Franchisor
Support to be offered by Franchisor – Marketing, Operational, Financial
Lifecare is an ultramodern diagnostic center with comprehensive facilities for laboratory &
Imaging investigations under one roof.
Strong legacy of success over 15 years
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Key trends in Industry in past, current shift & likely future scenario
Level of Competition – existing & emerging sources
Consumer behavior towards the services on offer – need based / demand based business
Likely industry size in next 10-15 yrs period
Pathology services market is estimated at INR 180 billion in 2015, growing at a CAGR of 28%.
Imaging market is growing as there is increasing reliance on medical imaging both for
diagnostics as well as for therapeutics, expected to be INR 74 billion segment by 2015
Currently just 1% of the labs inside the hospitals are managed by the diagnostics market.
Given the potential of this market, if diagnostics lab players are able to penetrate 15% of
this market by 2015, this segment would be worth INR 36 billion in revenues
Brand
Financial
Gains
Position of Franchisor in the market
Growth plans as envisioned by the Franchisor
Support to be offered by Franchisor – Marketing, Operational, Financial
Lifecare is an ultramodern diagnostic center with comprehensive facilities for laboratory &
Imaging investigations under one roof.
Strong legacy of success over 15 years
Initial investments & recurring expenses
Immediate returns from the business
Long term returns should justify cost of capital & cost of property (own property)
The business would demand high investments for large diagnostics centers. While capital
requirement for small diagnostics centers and collection points is low
RoI will depend largely on location & franchisee’s involvement in the business, we feel 2-3
years period should be good for large center

15. Support from company
Lifecare would provide inputs in centre’s design and operations. The project would be implemented
under the guidance of Lifecare’s Project Management Team.
•Site selection guidelines
•Provision of Architecture/Interior design guidelines
•Provision of the design for signage
•Site visits by the Franchisor’s team to monitor and co-ordinate progress of the project work
Lifecare would advise on the equipment to be installed at the centre and also help in the procurement
at reasonable prices.
•Equipment selection
•Guidelines to ensure smooth installation of the Medical equipment
•Guidelines in finalizing a maintenance contract for the equipments
Setup
Support
Equipments
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•Equipment selection
•Guidelines to ensure smooth installation of the Medical equipment
•Guidelines in finalizing a maintenance contract for the equipments
Lifecare would provide marketing & sales support to promote the services to local medical fraternity
and hospitals
•PR at national level
•Clinic launch guidelines
•Advertising templates
•Guidelines on direct mailer campaigns
•Policies on inaugural promotion schemes
•Marketing Manual covering an Institutional Marketing Plan, corporate proposals template, details
of the products,
Lifecare would provides the Operations Manual which contains mandatory and suggested
specifications, standards, operating procedures and rules for running the business.
Marketing
and Sales
Support
Operational
Support

16. Summary: Why partner with us
OPPORTUNISTIC MARKET:
Company offers services in pathology, imaging and preventive care
ESTABLISHED NAME:
Credible business image with in business presence for 17 years
EXPERIENCED AND SKILLED:
Strong proof of concept with four diagnostics centers
STRONG MARKET PRESENCE:
Over 100 collection centers and doing HLM in five hospitals
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STRONG MARKET PRESENCE:
Over 100 collection centers and doing HLM in five hospitals
ADVANCED AND LATEST TECHNOLOGY:
Hi-tech and Advanced pathology lab for more reliability
SUSTAINABLE APPROACH:
Faster reporting penetration with advanced testing process
QUICK AND ACCURATE:
Excellent adaptability of pathology & diagnostics centers
ROBUST IT INFRASTRUCTURE AND
NETWORKED LOGISTICS

17. OPEN HOUSE
Dr. Vinay Goel CEO
+91 9820057625
drvinay.g@lifecareindia.com,
adm@lifecareindia.com
17
Dr. Vinay Goel CEO
+91 9820057625
drvinay.g@lifecareindia.com,
adm@lifecareindia.com
Lifecare Medical Centre
(A Div of : Life Care Diagnostic & Research Center Pvt. Ltd.)
1st Floor, Sunshine, Opp. Shastri Nagar,
Lokhandwala Complex,Andheri (West),
Mumbai 40005,India

18. Thank You !!!!
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