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Teaching the
        Ten Steps to
  Better Web Research
By Mark E. Moran & Shannon A. Firth

          Dulcinea Media
Do I h
       ave to
down?         copy A
                     LL   of this
Links to all studies & articles discussed
may be found on the last 3 pages of
this presentation and in a blog post at

http://bit.ly/teachtensteps

This presentation is also available as a
YouTube video that will play after the
last slide, and is available at
www.YouTube.com/findingdulcinea
Dulcinea Media provides free content &
tools that help educators teach students
how to use the Internet effectively.

More about us and our products:
http://www.DulcineaMedia.com

Sign-up for our free daily newsletter:
http://www.findingdulcinea.com/info/newsletter.html

Follow us on Twitter:
@findingDulcinea & @findingEdu
“It is very likely that our students’ brains
 have physically changed– and are
 different from ours – as a result of how
they        grew up.” 1

-- Marc Prensky
Our generation
Their generation
So, are “digital natives” experts at searching the
 Web?
• After a year long information literacy program,
most fifth grade students continued to rely
entirely on Google and “never questioned the
reliability of the websites they accessed.” 2

-- Vrije University Netherlands
• Even when high school students found a good
  source they did not recognize it and instead
  launched a new search. A high level of browsing
  is carried on at the expense of thinking and
  planning. 3

-- Shu Hsien L. Chen
• “Electronic media can “overwhelm youth with
  information that they may not have the skills or
  experience to evaluate.” And literacy skills
  overlap with safety skills. 4

• -- Harvard’s Berkman Center for Internet &
  Society, March 2010
• Students without Web research training show up
  at college “beyond hope”….”they have learned
  to ‘get by’ with Google.” 5

-- University College London
• Not one of the 600 college students surveyed
"could give an adequate conceptual definition of how
Google returns results.” 6

--ERIAL study (Illinois)
Dulcinea Media’s 2010 Survey

We asked students 27 multiple-choice and
open-ended questions.
We Surveyed
We Surveyed
300 middle
300 middle
school and
school and
high school
high school
students in New
students in New
York.
York.
How do you begin your search?

• Almost half of middle school students chose “I
  type a question.”
If a search doesn’t give you good
             results...
... what do you do next?


• I try another search engine.

• I try different keywords but if I still can't find
an answer, I just think real hard for an
answer.

• I focus on the encyclopedia.
I punch the
screen.
 Just kidding, LOL.
How do you decide if an online article is a
good source to use for a school report?
It’s a good source….

• if it has the information I need then it’s good for
me.

• if it sounds good, I know it’s right, and it has good
vocab.
Actual Answer:

“I don’t know.

I just go with it.”
How often do you check the author of
            an article?
• About 2/3 of students “rarely or never” check the
author.
“It doesn’t really
matter who wrote it.”..”
How often do you check to see when
an article was written or last updated?
• Half of high school students and about 3/4 of
middle school students say they “rarely or never”
check the date of an article.
I can’t find it.
In Conclusion….


A majority of students:
 don’t know how to form a sound search query;
 don’t have a strategy for dealing with poor
  results;
 can’t articulate how they know content is
  credible;
 don’t check the author or date of an article.
In other words...
WE’RE LOST
Improving Internet skills starts with educators
“Librarians must be
 able to retool and
 stay ahead of
 teachers and students

-Joyce Valenza
 media specialist
 Springfield Township, PA
Recognizing reliable sources
                      +
          consider infinite options
                      +
  Understanding intellectual property rights
                      +
Engaging modern audiences with conclusions

     = EFFECTIVE USE OF THE WEB
“Students see educators
modeling an effective
research process and
learn from it.”

-Colette Cassinelli
 librarian/ technology teacher
 Portland, OR
Models & Resources for Web Research


• Review the Big6 model.7

• Share the Ergo search model with students. 8

• Teach Ten Steps for Better Web Research.
http://www.SweetSearch.com/TenSteps
No Quick Fix


• Effective web research skills cannot be
  learned in a week, a semester, or a year.

• They must be taught year-round, throughout
  primary school years, and can be mastered
  only as students mature and gain experience.
A New Approach?


• Authors of ERIAL study: teach broad concepts
  and strategies, not use of specific tools.
"Unless we can demonstrate some measurable
payoff to searching, students aren’t going to do it.”

   - Lisa Rose-Wiles
   librarian
   Seton Hall University
How Do Effective Researchers Behave?



• Start general with several keywords

• Try new combinations in a systemic manner

• Use more precise, or even natural language. 9

• Look well beyond the first few results, and return
 often to favorite, reliable sites.
“Use better interfaces and more sophisticated
indexing methods to nudge students, incrementally,
toward competence.”

 - Casper Grathwohl
   Oxford University Press
Step 1: Where to Search


• The Internet may not be the best place to
start; databases may help you find what you’re
seeking far faster.
Step 1: Where to Search


• Don’t count on search engines to do all the
work for you. Ask a librarian or teacher to
recommend individual sites.

• Use student-friendly tools for aggregating
your own favorite sites. e.g. Symbaloo or Diigo.
Step 1: Where to Search


• Give students
 a list of 10 sites; include
 two poor sources.

• Students must defend
their sources and point out
weak links.

- Michelle Baldwin
Vocal Music Teacher
Omaha, NE
Step 2: Try Several Search Engines


• Suggest a two-week “Google Holiday” to
lessen dependency.

• Introduce meta-search engines (eg. Zuula).

More about search engines: http://bit.ly/bO7FbB
Step 2: Try Several Search Engines…..


• SweetSearch searches
35,000 websites that research
experts have evaluated and
approved.

• SweetSearch4Me features
sites for emerging learners.

•We created these, yet don’t
use them exclusively– we use
the full range of resources.
Step 3: Dig deep for the best results


• Many websites rank high for reasons
unrelated to the quality of their content.

• Professionals and academics don’t practice
Search Engine Optimization.

• Don’t stop at the first page!!
Step 3: Dig deep….


• Google and other search engines optimize
their results for adults, who want to know “what
happened today.” Google recently promised to
deliver “50% fresher” results.

• For school research, “fresher” is not usually
better.
Step 3: Dig deep….




• Yolink enables users to browse search
results in context without opening them.

• Integrated into SweetSearch, Yolink can be
used on other sites through a browser add-on.
Step 4: Think Before You Search


“If you don’t know
where you’re going,
you’ll probably end
up somewhere else.”

- Yogi Berra
Step 4: Think Before You Search


              • Define your task.

              • Have students rewrite
              assignments in their
              own words.

              - Angela Maiers
              education consultant
              Maiers Education Services
Step 5: Make Search Engines Work for You


• Connectors AND and OR can be moderately
effective.

• Quotation marks are a critical tool students
should know when to use.

• But advanced search options are the best way
to mandate or exclude certain words.
Step 5: Make Search Engines Work for You


• As you search, add new keywords.

• Avoid “looping” by documenting your search
with a bookmarking tool, or keep a written
record.
Step 6: Don’t Believe Everything You Read



• No single element determines a website’s
credibility.

•ALWAYS verify critical information with
several sources.
Step 7: Find Primary Sources


•Think of primary sources such as photos,
diaries and newspapers as “eyewitness
accounts” – which are generally considered
more reliable than second-hand information.

More: http://bit.ly/6CnTrq
Step 7: Looking at the Original Source?


• If you suspect a site may not be the original
source of information, google a key phrase.

• If the phrase appears on another site,
evaluate the credibility of that site.
More: http://bit.ly/9k6a2v
Step 8: Who Published the Article?


• Do editors or experts review the information?
Is it thorough?

• Do the author and publisher have a well-
established reputation? Search their names in a
search engine.
Step 8: Who Published the Article?


• If the site does not provide the name of the
publisher and its editors you   cannot rely
on it.

• Even if it “looks good or sounds good.”
Step 8: Who Published the Article?



• See 10 Reasons Why
Students Can’t Cite
Wikipedia.

More: http://bit.ly/dlxX6i
Step 8: Who Published the Article?


• Assessing the top level domain (.com. .gov,
.org, .edu) is not as useful as commonly
believed.

• Be wary of sites containing words like
"free/discount/best/your/Web.”

• Be critical of sites where advertisements blend
with content.
Step 9: Why Was the Article Written?


• Always ask, “why did the writer write this?”

• Is the site trying to sell you something?

• Does the site have any social or political
biases? Eg. WhiteHouse.gov is not a neutral
source for information on U.S. Presidents.
Step 9: Why Was the Article Written?


• Many websites that appear to offer valid
information but were created for another
purpose. 

•More: http://bit.ly/9dzELE
Step 10: When was information written
                or last revised?

• Determine when an article was published or
last updated.

• If you can’t, then confirm the currency of the
information elsewhere.

• Use a news search engine, add the current
year as a search term, or Advanced Search
Options to restrict dates (imperfect).

More: http://bit.ly/9dzELE
The End?


Yes, but it’s only the beginning of our efforts to help
educators teach students how to use the Web
effectively.

We will offer versions of the Ten Steps for
emerging learners, and lesson plans and videos.
Sign-up for our newsletter to be kept updated on
our progress.

http://www.findingdulcinea.com/info/newsletter.html
Works Cited:

1. Prensky, Marc. “Digital Natives, Digital Immigrants” : On the Horizon. NCB University Press, Vol.
   9 No. 5, October 2001

2. Els Kuiper, Monique Volman and Jan Terwel. “Students' use of Web literacy skills and strategies:
   searching, reading and evaluating Web information.” Information Research: Vol. 13, No.3,
   (September, 2008.http://www.informationr.net/ir/13-3/paper351.html

3. Shu-Hsien L. Chen. “Searching the Online Catalog and the World Wide Web.” Journal of
   Educational Media & Library Sciences, 41 1 (September 2003) 29-43

4. On “Empowering Parents and Protecting Children in an Evolving Media landscape” Berkman
   Center for Internet & Society. February 24, 2010. http://cyber.law.harvard.edu/node/5951

5. UCL. “Information behavior of the researcher of the future”: 11 January 2008.
http://www.jisc.ac.uk/media/documents/programmes/reppres/gg_final_keynote_11012008.pdf

6. Steve Kolowich, Searching for Better Research Habits, Inside Higher Ed, September 29, 2010
http://www.insidehighered.com/news/2010/09/29/search

                                             (cont’d)
Works Cited:

7. Eisenberg, Mike. “What is the Big 6.” The Big 6: Information & Technology Skills for Student
Achievement, (1997)
http://www.big6.com/what-is-the-big6/

8. “Research Skills.” State Library of Victoria. Ergo. (2010)
http://www.slv.vic.gov.au/ergo/research_skills

9. Media Post: Google Research Focuses on Search Failures, September 21, 2010
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136114&nid=118854

10. Kasman Valenza, Joyce. “PowerSearching 501”: Springfield Township High School Library
http://www.sdst.org/shs/library/jvles.html
Dulcinea Media Links:

Dulcinea Media:         http://dulcineamedia.com/

Survey:                 http://www.surveymonkey.com/s/researchhighschool

SweetSearch 10 Steps:   http://www.SweetSearch.com/TenSteps

Yolink:                        http://www.yolinkeducation.com/education/

SweetSearch:            http://www.SweetSearch.com

SweetSearch4Me:         http://www.SweetSearch4Me.com

Search Engines          http://bit.ly/bO7FbB

Primary Sources:        http://bit.ly/6CnTrq

Original Source?        http://bit.ly/9k6a2v

Can’t Cite Wikipedia:   http://bit.ly/dlxX6i

Who?                    http://bit.ly/9dzELE

Why?                    http://bit.ly/aTfAPo

When?                   http://bit.ly/cZDEig

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Teaching ten steps to better research

  • 1. Teaching the Ten Steps to Better Web Research By Mark E. Moran & Shannon A. Firth Dulcinea Media
  • 2. Do I h ave to down? copy A LL of this
  • 3. Links to all studies & articles discussed may be found on the last 3 pages of this presentation and in a blog post at http://bit.ly/teachtensteps This presentation is also available as a YouTube video that will play after the last slide, and is available at www.YouTube.com/findingdulcinea
  • 4. Dulcinea Media provides free content & tools that help educators teach students how to use the Internet effectively. More about us and our products: http://www.DulcineaMedia.com Sign-up for our free daily newsletter: http://www.findingdulcinea.com/info/newsletter.html Follow us on Twitter: @findingDulcinea & @findingEdu
  • 5. “It is very likely that our students’ brains have physically changed– and are different from ours – as a result of how they grew up.” 1 -- Marc Prensky
  • 8. So, are “digital natives” experts at searching the Web?
  • 9. • After a year long information literacy program, most fifth grade students continued to rely entirely on Google and “never questioned the reliability of the websites they accessed.” 2 -- Vrije University Netherlands
  • 10. • Even when high school students found a good source they did not recognize it and instead launched a new search. A high level of browsing is carried on at the expense of thinking and planning. 3 -- Shu Hsien L. Chen
  • 11. • “Electronic media can “overwhelm youth with information that they may not have the skills or experience to evaluate.” And literacy skills overlap with safety skills. 4 • -- Harvard’s Berkman Center for Internet & Society, March 2010
  • 12. • Students without Web research training show up at college “beyond hope”….”they have learned to ‘get by’ with Google.” 5 -- University College London
  • 13. • Not one of the 600 college students surveyed "could give an adequate conceptual definition of how Google returns results.” 6 --ERIAL study (Illinois)
  • 14. Dulcinea Media’s 2010 Survey We asked students 27 multiple-choice and open-ended questions.
  • 15. We Surveyed We Surveyed 300 middle 300 middle school and school and high school high school students in New students in New York. York.
  • 16. How do you begin your search? • Almost half of middle school students chose “I type a question.”
  • 17. If a search doesn’t give you good results...
  • 18. ... what do you do next? • I try another search engine. • I try different keywords but if I still can't find an answer, I just think real hard for an answer. • I focus on the encyclopedia.
  • 19. I punch the screen. Just kidding, LOL.
  • 20. How do you decide if an online article is a good source to use for a school report?
  • 21. It’s a good source…. • if it has the information I need then it’s good for me. • if it sounds good, I know it’s right, and it has good vocab.
  • 22. Actual Answer: “I don’t know. I just go with it.”
  • 23. How often do you check the author of an article?
  • 24. • About 2/3 of students “rarely or never” check the author.
  • 25. “It doesn’t really matter who wrote it.”..”
  • 26. How often do you check to see when an article was written or last updated?
  • 27. • Half of high school students and about 3/4 of middle school students say they “rarely or never” check the date of an article.
  • 29. In Conclusion…. A majority of students:  don’t know how to form a sound search query;  don’t have a strategy for dealing with poor results;  can’t articulate how they know content is credible;  don’t check the author or date of an article.
  • 32. Improving Internet skills starts with educators
  • 33. “Librarians must be able to retool and stay ahead of teachers and students -Joyce Valenza media specialist Springfield Township, PA
  • 34. Recognizing reliable sources + consider infinite options + Understanding intellectual property rights + Engaging modern audiences with conclusions = EFFECTIVE USE OF THE WEB
  • 35. “Students see educators modeling an effective research process and learn from it.” -Colette Cassinelli librarian/ technology teacher Portland, OR
  • 36. Models & Resources for Web Research • Review the Big6 model.7 • Share the Ergo search model with students. 8 • Teach Ten Steps for Better Web Research. http://www.SweetSearch.com/TenSteps
  • 37. No Quick Fix • Effective web research skills cannot be learned in a week, a semester, or a year. • They must be taught year-round, throughout primary school years, and can be mastered only as students mature and gain experience.
  • 38. A New Approach? • Authors of ERIAL study: teach broad concepts and strategies, not use of specific tools.
  • 39. "Unless we can demonstrate some measurable payoff to searching, students aren’t going to do it.” - Lisa Rose-Wiles librarian Seton Hall University
  • 40. How Do Effective Researchers Behave? • Start general with several keywords • Try new combinations in a systemic manner • Use more precise, or even natural language. 9 • Look well beyond the first few results, and return often to favorite, reliable sites.
  • 41. “Use better interfaces and more sophisticated indexing methods to nudge students, incrementally, toward competence.” - Casper Grathwohl Oxford University Press
  • 42. Step 1: Where to Search • The Internet may not be the best place to start; databases may help you find what you’re seeking far faster.
  • 43. Step 1: Where to Search • Don’t count on search engines to do all the work for you. Ask a librarian or teacher to recommend individual sites. • Use student-friendly tools for aggregating your own favorite sites. e.g. Symbaloo or Diigo.
  • 44. Step 1: Where to Search • Give students a list of 10 sites; include two poor sources. • Students must defend their sources and point out weak links. - Michelle Baldwin Vocal Music Teacher Omaha, NE
  • 45. Step 2: Try Several Search Engines • Suggest a two-week “Google Holiday” to lessen dependency. • Introduce meta-search engines (eg. Zuula). More about search engines: http://bit.ly/bO7FbB
  • 46. Step 2: Try Several Search Engines….. • SweetSearch searches 35,000 websites that research experts have evaluated and approved. • SweetSearch4Me features sites for emerging learners. •We created these, yet don’t use them exclusively– we use the full range of resources.
  • 47. Step 3: Dig deep for the best results • Many websites rank high for reasons unrelated to the quality of their content. • Professionals and academics don’t practice Search Engine Optimization. • Don’t stop at the first page!!
  • 48. Step 3: Dig deep…. • Google and other search engines optimize their results for adults, who want to know “what happened today.” Google recently promised to deliver “50% fresher” results. • For school research, “fresher” is not usually better.
  • 49. Step 3: Dig deep…. • Yolink enables users to browse search results in context without opening them. • Integrated into SweetSearch, Yolink can be used on other sites through a browser add-on.
  • 50. Step 4: Think Before You Search “If you don’t know where you’re going, you’ll probably end up somewhere else.” - Yogi Berra
  • 51. Step 4: Think Before You Search • Define your task. • Have students rewrite assignments in their own words. - Angela Maiers education consultant Maiers Education Services
  • 52. Step 5: Make Search Engines Work for You • Connectors AND and OR can be moderately effective. • Quotation marks are a critical tool students should know when to use. • But advanced search options are the best way to mandate or exclude certain words.
  • 53. Step 5: Make Search Engines Work for You • As you search, add new keywords. • Avoid “looping” by documenting your search with a bookmarking tool, or keep a written record.
  • 54. Step 6: Don’t Believe Everything You Read • No single element determines a website’s credibility. •ALWAYS verify critical information with several sources.
  • 55. Step 7: Find Primary Sources •Think of primary sources such as photos, diaries and newspapers as “eyewitness accounts” – which are generally considered more reliable than second-hand information. More: http://bit.ly/6CnTrq
  • 56. Step 7: Looking at the Original Source? • If you suspect a site may not be the original source of information, google a key phrase. • If the phrase appears on another site, evaluate the credibility of that site. More: http://bit.ly/9k6a2v
  • 57. Step 8: Who Published the Article? • Do editors or experts review the information? Is it thorough? • Do the author and publisher have a well- established reputation? Search their names in a search engine.
  • 58. Step 8: Who Published the Article? • If the site does not provide the name of the publisher and its editors you cannot rely on it. • Even if it “looks good or sounds good.”
  • 59. Step 8: Who Published the Article? • See 10 Reasons Why Students Can’t Cite Wikipedia. More: http://bit.ly/dlxX6i
  • 60. Step 8: Who Published the Article? • Assessing the top level domain (.com. .gov, .org, .edu) is not as useful as commonly believed. • Be wary of sites containing words like "free/discount/best/your/Web.” • Be critical of sites where advertisements blend with content.
  • 61. Step 9: Why Was the Article Written? • Always ask, “why did the writer write this?” • Is the site trying to sell you something? • Does the site have any social or political biases? Eg. WhiteHouse.gov is not a neutral source for information on U.S. Presidents.
  • 62. Step 9: Why Was the Article Written? • Many websites that appear to offer valid information but were created for another purpose.  •More: http://bit.ly/9dzELE
  • 63. Step 10: When was information written or last revised? • Determine when an article was published or last updated. • If you can’t, then confirm the currency of the information elsewhere. • Use a news search engine, add the current year as a search term, or Advanced Search Options to restrict dates (imperfect). More: http://bit.ly/9dzELE
  • 64. The End? Yes, but it’s only the beginning of our efforts to help educators teach students how to use the Web effectively. We will offer versions of the Ten Steps for emerging learners, and lesson plans and videos. Sign-up for our newsletter to be kept updated on our progress. http://www.findingdulcinea.com/info/newsletter.html
  • 65. Works Cited: 1. Prensky, Marc. “Digital Natives, Digital Immigrants” : On the Horizon. NCB University Press, Vol. 9 No. 5, October 2001 2. Els Kuiper, Monique Volman and Jan Terwel. “Students' use of Web literacy skills and strategies: searching, reading and evaluating Web information.” Information Research: Vol. 13, No.3, (September, 2008.http://www.informationr.net/ir/13-3/paper351.html 3. Shu-Hsien L. Chen. “Searching the Online Catalog and the World Wide Web.” Journal of Educational Media & Library Sciences, 41 1 (September 2003) 29-43 4. On “Empowering Parents and Protecting Children in an Evolving Media landscape” Berkman Center for Internet & Society. February 24, 2010. http://cyber.law.harvard.edu/node/5951 5. UCL. “Information behavior of the researcher of the future”: 11 January 2008. http://www.jisc.ac.uk/media/documents/programmes/reppres/gg_final_keynote_11012008.pdf 6. Steve Kolowich, Searching for Better Research Habits, Inside Higher Ed, September 29, 2010 http://www.insidehighered.com/news/2010/09/29/search (cont’d)
  • 66. Works Cited: 7. Eisenberg, Mike. “What is the Big 6.” The Big 6: Information & Technology Skills for Student Achievement, (1997) http://www.big6.com/what-is-the-big6/ 8. “Research Skills.” State Library of Victoria. Ergo. (2010) http://www.slv.vic.gov.au/ergo/research_skills 9. Media Post: Google Research Focuses on Search Failures, September 21, 2010 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136114&nid=118854 10. Kasman Valenza, Joyce. “PowerSearching 501”: Springfield Township High School Library http://www.sdst.org/shs/library/jvles.html
  • 67. Dulcinea Media Links: Dulcinea Media: http://dulcineamedia.com/ Survey: http://www.surveymonkey.com/s/researchhighschool SweetSearch 10 Steps: http://www.SweetSearch.com/TenSteps Yolink: http://www.yolinkeducation.com/education/ SweetSearch: http://www.SweetSearch.com SweetSearch4Me: http://www.SweetSearch4Me.com Search Engines http://bit.ly/bO7FbB Primary Sources: http://bit.ly/6CnTrq Original Source? http://bit.ly/9k6a2v Can’t Cite Wikipedia: http://bit.ly/dlxX6i Who? http://bit.ly/9dzELE Why? http://bit.ly/aTfAPo When? http://bit.ly/cZDEig

Notas do Editor

  1. But can they search the Web PHOTO
  2. ADD BUBBLES. AND PICTURE OF STUDENT