1. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
lia s. Associates
WRITING FOR
COMPANY MAGAZINE
& NEWSLETTER

2. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Newsletter and magazine articles have to be informative,
stimulating and interesting

3. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Researching the content for news
items, reviews, interviews
and articles will be a key part
of your role.

4. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
lt can take a surprising amount
of time to gather information,
conduct interviews, process
and collate the raw material a
nd draft copy.

5. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
A magazine is a themed
collection of interesting material,
and a newsletter is an update
on what’s going on.

6. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Magazine
1. Communicate the
client's brand value
2. Create a sense of
lifestyle
3. Focal point for stories
4. Comment
5. Update & feature
character
1. Keep the audience up
to date in practical
way
2. Update what's going
on
Newsletter

7. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
What you need in brief
1. Summary the overall objective
2. Profile of the target readership
3. Detail of the strategic messages
4. Contact for sourcing raw material
5. Page count & info of publication
6. A list of key client

8. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
The internet and email are
very cost-efficient and
effective methods of
communication.
Use print to offer greater detail
and also to appear online

9. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Company Magazine
When planning company newsletter,
consider:
1. How many issued will be produced
each year
2. When is the conference
3. When is the busiest period
4. Or seasonal trends?

10. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
The main things to page plan
1. Consider there will be a full-bleed or
text based on cover
2. Create overall publication
3. Create your schedule & editorial
calendar based the time & amount

11. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Keep the magazine reader
to forefront of your mind
If magazine mailed to a bank’s saving
account holder, it should be written
teenage style, not corporate bank style

12. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Creating 2 ways
communication
Invite them to write in,
Take part in competitions,
Fill in questionnaires/comment
on website

13. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Before launching into writing
your articles, stand back and
consider the magazine
or newsletter as a whole.

14. WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Checklist editorial content
1. Formula for page plan
2. Generating the material
3. Gathering news
4. Create stylesheet
5. Tone of voice

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lia s. Associates