THE MAGIC OF BRAND ARCHITECTURE
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Brand architecture is the structure of brands within an organizational entity. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products. Brand Architecture helps a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace. Although the true magic of using Brand Architecture itself is to establish the identity of your brand and how your company relates to your customers. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!
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THE MAGIC OF BRAND ARCHITECTURE
- 1. lia s. Associates THE MAGIC OF BRAND ARCHITECTURE
- 2. THE MAGIC OF BRAND ARCHITECTURE Brand Architecture refers to the corporate relationship between the parent and all child subdivisions, including its products and services. Architectural Brand Models help to define and communicate the relationship between an organisations Primary Brand and that of its Sub-Brands. In order for a company to appropriately map their brands and subcategory brands, they need to choose the most suitable Architectural Brand Model.
- 3. Some Examples of Brand Architecture Models HOUSE OF BRANDS The primary brand is totally detached from each of its sub-brands. While each sub-brand uses their own strategy HYBRID (Sub Brand & Endorsed) The primary brand is typically linked with its sub-brands, while each sub-brand may host different facilities, they are all endorsed and or linked to the primary BRANDED HOUSE The primary brand and its sub-brands all follow the same branding approach THE MAGIC OF BRAND ARCHITECTURE
- 4. TOYOTA 4WD MPV Sedan Avalon Land Cruiser Camry Corolla Citycar Yaris Mini MPV ARDILES Brand Architecture – SHARED Architecture THE MAGIC OF BRAND ARCHITECTURE
- 5. GM Middle class passenger & commercial vehicle Entry level luxury vehicle Performance vehicle Light truck, van, SUV GMC Off-road vehicle Humme r Luxury vehicle Cadilla c ARDILES Brand Architecture – ENDORSED Architecture THE MAGIC OF BRAND ARCHITECTURE
- 6. HONDA Luxury vehicle Acura TOYOTA Luxury vehicle Lexus Gen - Y Scion ARDILES Brand Architecture – INVISIBLE Architecture THE MAGIC OF BRAND ARCHITECTURE
- 7. MERCEDES-BENZ The “Three Pointed Star” logo has been in use since the 1920s with various changes and improvements along the way. Compact Executive Executive E Luxury S Mid-size SUV M Roadster / Sports SLK C ARDILES Brand Architecture – MASTER Architecture THE MAGIC OF BRAND ARCHITECTURE
- 8. ROLLS ROYCE Luxury Small-luxury Ghost Phantom Brand Architecture – MONOLITHIC Architecture THE MAGIC OF BRAND ARCHITECTURE
- 9. Sedgwick Richardson A CASE STUDY THE MAGIC OF BRAND ARCHITECTURE
- 11. Creating a shared sense of purpose for a sustainable urbanisation player. Ascendas-Singbridge is a Temasek-linked company, forged from the merger of two major macro real estate developers, Ascendas and Singbridge, each have strong footprints in India and China respectively. With a vision of catalysing economic transformation and enriching lives through sustainable urban development, the challenge facing the newly merged entity was to unify employees around a shared sense of purpose and lay the foundations for a brand-focused culture. SEDGWICK RICHARDSON
- 14. PENTAGRAM A CASE STUDY THE MAGIC OF BRAND ARCHITECTURE
- 15. PENTAGRAM
- 16. “The refresh brings simplicity and clarity, with an increased emphasis on digital applications and an increasingly international audience.” PENTAGRAM
- 19. PENTAGRAM
- 20. INTERBRAND A CASE STUDY THE MAGIC OF BRAND ARCHITECTURE
- 21. Moving from regional powerhouse to global icon. What followed was a move that would take the company far from its roots – as a well regarded South Korean electronics business – and to propel it into homes across the globe, cementing its position as the world’s most powerful consumer electronics brand. INTERBRAND
- 22. INTERBRAND
- 23. INTERBRAND
- 24. LANDOR A CASE STUDY THE MAGIC OF BRAND ARCHITECTURE
- 25. LANDOR
- 26. Building a civilization “To take full advantage of the power of the iMac Pro and show what it could do, we created a genre of architecture that no one had seen before. Forget one building: We built a civilization”. LANDOR
- 27. A world of infinite details What starts as a rudimental geometry, evolves, thanks to algorithms and code, into a complex civilization that grows organically and eternally. LANDOR
- 28. LANDOR
- 29. VIVALDI A CASE STUDY THE MAGIC OF BRAND ARCHITECTURE
- 30. Pinning our hopes on a new retail concept With the 2012 London Olympics rapidly approaching, Samsung wanted to make a splash with the launch of its new phone, the Galaxy SIII, by incorporating an innovative customer experience. VIVALDI
- 31. VIVALDI
- 32. VIVALDI
- 33. VIVALDI
- 34. See you at IG @liasidik with weekly updates and new insights! lia s. Associates