Color refers to the hue, lightness, and saturation of an object. In physics, color is linked specifically with a form of electromagnetic radiation that generates a certain wavelength visible to the human eye. Color theory refers to both the science and art of utilizing color. It describes how humans perceive color based on the visual phenomena of how colors mix and match with each other. Color theory also refers to how color can convey emotion and or message. The consumer buying decision process is said to take approximately 90 seconds or less, it is also widely regarded that 90% of that decision process is largely guided by color persuasion. And as such, ensuring your branding activities focus on delivering an appropriate color palette is hugely important. ---- Want to learn more, please visit our website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!