ADVERTISING A BRAND
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To grow your brand, a brand needs to promote or present itself in front of its customers. Brand advertisement nowadays needs to be unique, strong, and capture the heart of the customer. But, what is brand advertising exactly? Brand advertising is a type of strategy that develops brand recognition, customer loyalty, and builds lasting relationships with clients. The purpose of branding ads is to capture people’s attention, establish a stable positive brand identity, brand credibility, and build awareness. With more consumers being aware of your brand, the more they trust and stick with you throughout the buyer’s journey. This makes them more likely to take action when they see a performance-based ad (they may even become a loyal customer) in the future. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!
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ADVERTISING A BRAND
- 1. ADVERTISING A BRAND ADVERTISING A BRAND lia s. Associates
- 2. ADVERTISING A BRAND Advertising Advertising Is an Art… and a Science Advertising is a marketing communication process that is designed to promote or sell a product, service, or idea. Typically formulated by the gathering of insight, as derived from brand research, consumer psychology, mathematics, and many other scientific fields to create effective advertising campaigns. By conceptualizing and devising an appropriate communication strategy, the advertising concept is then graphically or contextually visualized, placed upon several Marketing Communication platforms such as billboards, banners, tv, Web, or a multitude of other facilities according to the goals of the campaign.
- 3. ADVERTISING A BRAND Types of Media 1. Magazine 2. Newspaper 3. Outdoor 4. Radio 5. Television 6. Internet 7. Point of Purchase 8. Alternative Media Positive Negative Very selective Selected market Good print quality Can be expensive Last longer than other media Cluttered similar ads in one magazine A lot of design flexibility
- 4. ADVERTISING A BRAND Types of Media 1. Magazine 2. Newspaper 3. Outdoor 4. Radio 5. Television 6. Internet 7. Point of Purchase 8. Alternative Media Positive Negative Local Short life span Fast Hasty reading Widespread Poor quality Specialized
- 5. ADVERTISING A BRAND Types of Media 1. Magazine 2. Newspaper 3. Outdoor 4. Radio 5. Television 6. Internet 7. Point of Purchase 8. Alternative Media Positive Negative Flexible Cannot be changed quickly Exclusive No Detail High-impact medium People have only seconds to see
- 6. ADVERTISING A BRAND Types of Media Positive Negative Immediate action Background medium Ability to combine national/local campaign Time constraint Features segmented markets Cannot control audience Limited info Becoming obsolete 1. Magazine 2. Newspaper 3. Outdoor 4. Radio 5. Television 6. Internet 7. Point of Purchase 8. Alternative Media script example
- 7. ADVERTISING A BRAND Types of Media 1. Magazine 2. Newspaper 3. Outdoor 4. Radio 5. Television 6. Internet 7. Point of Purchase 8. Alternative Media Positive Negative High Impact Time limit National/universal High cost Huge Audience It’s when people go to the bathroom Segmentation Competitor: cable TV with less / no adv.
- 8. ADVERTISING A BRAND Types of Media 1. Magazine 2. Newspaper 3. Outdoor 4. Radio 5. Television 6. Internet 7. Point of Purchase 8. Alternative Media Positive Negative Always ON Dial-up connection Personal Attention span is very low Dynamic Limited to the size of computer screen Everyone is connected
- 9. ADVERTISING A BRAND Types of Media 1. Magazine 2. Newspaper 3. Outdoor 4. Radio 5. Television 6. Internet 7. Point of Purchase 8. Alternative Media Positive Negative Fast Not good for long term Large coverage, can support retailers Retailers can be demanding Maintain Customer loyalty Not good with lack of other campaign Measurable
- 10. ADVERTISING A BRAND Types of Media 1. Magazine 2. Newspaper 3. Outdoor 4. Radio 5. Television 6. Internet 7. Point of Purchase 8. Alternative Media
- 11. ADVERTISING A BRAND MEDIA ADVERTISING Advertising is not media. Advertising needs media.
- 12. ADVERTISING A BRAND ADVERTISING MEDIA IN DETAIL
- 13. ADVERTISING A BRAND THROUGH THE LINE Through the marketing involves marketers to create marketing campaigns which include both ATL & BTL strategies. It refers to 360-degree advertising where campaigns are developed with the vision of brand building as well as conversions. ADVERTISING - TTL ("Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing", 2019)
- 14. ADVERTISING A BRAND 360° MARKETING Marketing strategies can be planned and carried out with an integrated approach of using both ATL & BTL advertising mediums to get the maximum advantage. Most of the marketing campaigns today are TTL campaigns. ADVERTISING - TTL
- 15. ADVERTISING A BRAND DIGITAL MARKETING Digital marketing is the promotion of brands and marketing of services and products through a variety of digital media channels, some internet and others non-internet based ADVANTAGES: 1. Able to reach enormous audience in a way that is both cost-effective and measurable 2. Save money and reach more customers than traditional marketing methods 3. Get to know your audience, allow them to know you personally can help to create brand loyalty ADVERTISING - TTL
- 16. ADVERTISING A BRAND DIGITAL MARKETING A. Internet-Based Channel > SEM > Pay Per Click > SEO > Internet Advertising > Social Media Marketing ADVERTISING - TTL
- 17. ADVERTISING A BRAND DIGITAL MARKETING ADVERTISING - TTL
- 18. ADVERTISING A BRAND DIGITAL MARKETING The advertiser can also demand targeted viewers. ADVERTISING - TTL
- 19. ADVERTISING A BRAND DIGITAL MARKETING B. Non-Internet-Based Channel > Apps > Digital display advertising > Mobile phones ADVERTISING - TTL
- 20. ADVERTISING A BRAND BELOW THE LINE Consists of very specific, memorable and direct advertising activities focused on targeted groups of consumers. Below the line marketing include direct marketing strategies directed to specific target groups and focused on conversions rather than building the brand. ADVANTAGES: 1. Extremely Targeted 2. Better ROI 3. Easy Control 4. Tailor-Made ADVERTISING - BTL ("Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing", 2019)
- 21. ADVERTISING A BRAND DIRECT MAIL MARKETING Direct mails (e-mails, text messages, etc.) are tailor-made messages about the brand or different offers drafted according to the needs of each customer. ADVERTISING - BTL
- 22. ADVERTISING A BRAND BRAND ACTIVATION Brand Activation is the art of driving consumer action through brand interaction and experiences. ADVERTISING - BTL
- 23. ADVERTISING A BRAND SPONSORSHIP Sponsorship is a partnership with different corporates or events to get more impressions and is usually carried as a part of brand building strategies at a BTL level. ADVERTISING - BTL
- 24. ADVERTISING A BRAND ABOVE THE LINE Advertising activities that are largely non-targeted and have a wide reach. Above the line marketing includes mass marketing strategies which are largely untargeted and are focused on building the brand. Advantages: 1. Wider Reach 2. Better Connect with the audience 3. Brand Building ADVERTISING - ATL ("Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing", 2019)
- 25. ADVERTISING A BRAND OUTDOOR ADVERTISING Outdoor advertising is usually done in public places and is constantly on display, have a greater (and more targeted) reach depending on the locations. BIG. SIMPLE. MEMORABLE. ADVERTISING - ATL
- 26. ADVERTISING A BRAND TELEVISION TV advertisements have a reach from local, to national, and international audience & have a better connection with the users as moving images with audio are preferred over still images or audio alone. ADVERTISING - ATL
- 27. ADVERTISING A BRAND RADIO Radio has local, national, and international reach just like TV. It has a good chance to capture the listener’s attention. ADVERTISING - ATL
- 28. ADVERTISING A BRAND PRINT ADVERTISEMENTS Newspapers have fixed ad-slots that are used by marketers to inform customers / prospective customers about the brand or offers. Magazines exist in niches and make it easier for marketers to reach their niche directly through them. Posters are highly visible and have huge impact but they can’t contain a lot of information. ADVERTISING - ATL
- 29. ADVERTISING A BRAND CINEMA Cinema audience is in a more receptive frame of mind for viewing your ad, therefore making it more effective. It can be a cost effective way of making a big splash with your message to a small but highly targeted and predisposed audience. Additional Benefits: 1. Impact 2. Mass Audience 3. Promotional Push 4. Millennials ADVERTISING - ATL
- 30. See you at IG @liasidik with weekly updates and new insights! lia s. Associates