2. The Digital Newsroom
• “Digital platforms fundamentally change the
customer experience in ways that are both
advantageous and harmful for news
organizations’ economics.” (Grueskin. B. A Seave, And L.
Grave (2011). The Story So Far: What We Know About the Business of Digital
Journalism. Columbia University Press. P 16)
3. Pro’s.
• Get news 24 hours a day, its constantly being
updated, Flexible and speedy, easy to access.
• Sites such as twitter let you follow whoever you
like, meaning you can see everything they post, this can
range from celebrities to news channels.
• Plenty of links that expand on the original story and take
readers elsewhere broadening their knowledge and
taking them further afield
• Niche in markets for online newsrooms that are specific
to the web.
• Also certain newsrooms have you-tube channels, such as
Sky News.
4. Cont.
• It is widely accessible as most people have mobile phones and are able
to access the internet on a regular basis- mobile internet.
• It’s a way of making money for Organizations through adverts “Ad rates
are three to five times what regular display ads bring.” they “hope that
these new kinds of digital journalism will enhance companies’ earnings:
the fear is that if they don’t adapt, they will lose audiences’ attention
and the revenue it brings.” (Grueskin. B. A Seave, And L. Grave (2011). The
Story So Far: What We Know About the Business of Digital Journalism. Columbia
University Press. P 55.)
• Example of social networking being used for business purpose is
linkedin
• Low costs
5. Cons
• Disadvantages to social networking: 7 deadly
disadvantages of social media
• Steve Harbula editor of examiner.com: “readers have a large
appetite but a short attention span.” (Grueskin. B. A Seave, And L.
Grave (2011). The Story So Far: What We Know About the Business of Digital
Journalism. Columbia University Press. P16)
• This means writers and creators have less space and
have to grab the potential reader’s attention in the
headline, sub-headline and first two sentences to have a
realistic chance of keeping them on the page, the use of
links is very important.
• Highly reliant on adverts to generate income.
• Stories/ sources are not always accurate.
6. Cont.
• May cause conflict between print and online
• Expensive- new research and technologies.
Also software and employee training will take
time and cost money.
• New real privacy for example Ashley Cole, Jack
Wilshere
7. Advantages of Social Networking
• “Humans need (to connect): to connect is a basic
human need. According to Maslow’s need
hierarchy, social needs to play a vital part.”
• (Sethi. Business Communication. 2010. T McGraw-Hill Education. Page 9)
• To share knowledge and expertise.” “It’s very
helpful for people who need that expertise for
various purposes.”- gather news stories
• (Sethi. Business Communication. 2010. T McGraw-Hill Education. Page 9.)
• Builds credibility (Sethi. Business Communication. 2010. T McGraw-Hill
Education. Page 11)
• Good range of contacts which enables connection
8. Disadvantages of Social Networking
• Time consuming while not giving much in
return
• Not always productive: “used to gain
knowledge and expertise but many-a-time
become a platform for fun and loses its
productivity.” (Sethi. Business Communication. 2010. T McGraw-Hill
Education. Page 9)
• Scams and harassment- spam and virus.
Editor's Notes
Business Communication, Sethi Tata McGraw-Hill Education, 2010:
