2. 2 profile vs. page Personal Profiles are different than Facebook Pages Personal profile Friends only Personal Family photos Personal thoughts By invite ONLY “You have received a friend request from Acme Resort” Company “fan” page Fans - anyone Public It’s about business Company overview Company news & status Website & contact info Press releases Photos & videos Twitter updates Customer engagement V S
8. 8 basic promotion tips Vanity URL Once you have more than 25 fans on your page, set up your business fan page vanity URL. Go to http:facebook.com/username/ and click on the link "Set a username for your Pages.“ Use your website address/company name Add Vanity URL to business card & email signature
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12. Be certain to allow access. This will allow anything you post on your FAN PAGE only to post to your twitter account. Facebook allows you to post up to 420 characters. Twitter will create a link back to Facebook so readers can view the rest of the post. SO ADD LINKS!!!!!!!!!!!
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18. Pictures, links and events When posting pictures, your fan page will post the first 3 and then provide a link to view all. Links offer a great opp to add more information to your posts and give readers somewhere to go for more. Events have endless possibilities. You can add as much text as you like, invite people, update people, share, link, etc...
Click on the photo image under, here you can upload a single picture, take a pic with your web cam or create a new album to place a series of pictures.
After clicking “Tag this photo” you will want to search for the friends you want tagged. Click the image, start typing their name in the box provided. Remember, you can only tag people that are YOUR friends, not fans. When you’re done, click “Done tagging”
An event can be a specific day, and on-going “week of…” or a special you are having for the month. You can invite your friends, this will post to your wall and anyone else that RSVP’s that they will attend and they can share it with their friends.