This document provides an agenda and information for an event on mobilizing successful campaigns. The agenda includes mingling, a panel discussion, and wrap up from 4:00-6:00pm. There is background on #GivingTuesday initiatives and trends in online donations increasing yearly. Resources listed provide ideas, checklists, planning guides, and tips for communications, fundraising, and case studies. The panelists are introduced from local organizations to discuss their work. Upcoming related events from the organizers are also listed.

1. Get Ready for
How to Mobilize a Successful Campaign

2. Event Sponsors and Partners

3. Welcome!
Agenda
4:00-4:30 p.m. Mingle & Munch
4:30 – 5:45 p.m. Panel & Discussion
5:45 – 6 p.m. Wrap Up/One-on-One

4. 4
What is #GivingTuesday?
https://youtu.be/9QKdgMdpcGY

5. The Case Foundation,
2014

6. 6
#GivingTuesday is Viral
During peak hours on
December 2, 2014:
#GivingTuesday “trended” on
for over 11 hours straight.
posts reached more than
3 335,000 users.
Evans
Consulting, 2015

7. 7
#GivingTuesday Trends
Blackbaud’s #GivingTuesday Trends Report analyzes data from
more than 4,300 organizations that have participated in
#GivingTuesday since 2012. Here are some key findings:
1.There has been double-digit, year-over-year growth in online donations
since 2012
2.Large organizations have received the most donations, but this trend is
shifting
3.Faith-based organizations now receive the largest percentage of
online donations
4.Online average gift amounts exceed $100 for most organizations
5.About 17% of online donation form views in 2014 were on a mobile
device

8. Get Help With Planning
Resources
•Ideas & Resources
•Checklist
•Planning Guide
•Creating a Communications Plan
•Lessons & Tips
•Online Fundraising Tools/Tips
•National Case Studies
•Trends

9. Panelists
Jessie Angus, Director of Planning & Strategy
HMC Advertising
Kim Jackson, Director of Communications
Vermont Adaptive Ski and Sports
Lori Goldman, Community Outreach & Volunteer Specialist
Committee on Temporary Shelter (COTS)

10. Thank you
Sponsors and Partners

11. Common Good Vermont Upcoming Events
10th Annual Vermont Nonprofit Luncheon
The Performance Imperative: Your Path to Excellence
September 25 | 11:30 am – 1:30 pm | Doubletree Inn, Williston Road, South Burlington
Vermont Community Foundation StoryTelling Workshops with Barbara Ganley
Digital Storytelling September 30 | Marlboro Graduate Center, Brattleboro
Storytelling 101 November 4 | PEG, Rutland
Working Board Luncheons: Chittenden & Addison County
Addison County
October 1, November 5, December 3 | 11:30 am - 1:30 pm | Carol's Hungry Mind, Middlebury
Chittenden County
October 14, November 18 | 11:30 am - 1:30 pm | KeyBank, Burlington
See your handouts for a full list of upcoming events
and visit CommonGoodVT.org to learn more!