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Cloud Computing


    Lew Tucker, Ph.D.
    VP/CTO Cloud Computing
    Cisco Systems, Inc


    QCR Research Challenges – Nov 2011 - Qatar
© 2010 Cisco and/or its affiliates. All rights reserved.   2
Adoption Curve




                                            Traditional                               Cloud Computing
                                          Data Centers                                Public or Private




            2000                                      2005   2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

© 2010 Cisco and/or its affiliates. All rights reserved.                                                                        3
© 2010 Cisco and/or its affiliates. All rights reserved.   4
“New model that provides on-
                              demand access to applications
                              and computing resources over
                                      the internet”


                                                           - e.g. in the cloud
© 2010 Cisco and/or its affiliates. All rights reserved.                         5
per Virtual Machine


                          10 servers for 4 days == 1000 servers for an hour



© 2010 Cisco and/or its affiliates. All rights reserved.                         6
Gordon Moore        Adam Smith

© 2010 Cisco and/or its affiliates. All rights reserved.                7
“I really don’t want to operate data centers anymore…
           We’d rather spend our time giving our customers great
           service and writing great software”
                                                           – Don MacAskill, CEO, Smugmug




© 2010 Cisco and/or its affiliates. All rights reserved.                                   8
Complexity Grows With Number of Apps


                     Corp                                  Mktg      Finance            Engineering               HR

                     App                                   App     App        App          App                 App        App


                     OS                                    OS      OS         OS           OS                  OS         OS


                   Physical                            Physical   Physical   Physical    Physical             Physical   Physical
                   Server                              Server     Server     Server       Server              Server     Server



                                                            DB      DB          DB       Storage                 DB         DB




                          Poor Utilization                                                          Inflexible Infrastructure

© 2010 Cisco and/or its affiliates. All rights reserved.                                                                            9
Separate Infrastructure from the Applications


                     Corp                                  Mktg                   Finance                    Engineering        HR

                     App                                   App                 App       App                    App          App        App


                     OS                                    OS                  OS        OS                     OS           OS         OS


                   Virtual                             Virtual                Virtual   Virtual              Virtual         Virtual    Virtual
                   Machine                             Machine                Machine   Machine              Machine         Machine    Machine


                         Cloud Infrastructure Service
                                           Cloud Infrastructure Service

                   Physical
                   Server                                       Physical                                        DB Service      Queue
                                                                Server                  Storage

                                       Storage
                                                                           Physical
                                                                           Server
                                                                                                  Physical
                                                                                                  Server

© 2010 Cisco and/or its affiliates. All rights reserved.                                                                                          10
Corp                                  Mktg                   Finance                       Engineering           HR

                     App                                   App                 App         App                     App             App       App


                     OS                                    OS                  OS          OS                      OS              OS        OS


                   Virtual                             Virtual                Virtual      Virtual              Virtual           Virtual    Virtual
                   Machine                             Machine                Machine      Machine              Machine           Machine    Machine


                       API-driven services                                       Self-service portal                Selective application mgmt


                                                                                 Cloud Infrastructure Service

                                                                                      Pool of shared resources
                   Physical
                   Server                                       Physical                                           DB Service        Queue
                                                                Server                    Storage

                                       Storage
                                                                           Physical
                                                                           Server
                                                                                                     Physical
                                                                                                     Server


© 2010 Cisco and/or its affiliates. All rights reserved.                                                                                               11
Corp                                  Mktg      Finance          Engineering      HR

                     App                                   App    App       App          App        App       App


                     OS                                    OS     OS        OS           OS         OS        OS


                   Virtual                             Virtual    Virtual   Virtual   Virtual       Virtual   Virtual
                   Machine                             Machine    Machine   Machine   Machine       Machine   Machine




© 2010 Cisco and/or its affiliates. All rights reserved.                                                                12
App                    App                                                                                App


                                    OS                     OS                     App                       App        App                    OS

                                                                                                            OS         OS                    Virtual
                                  Virtual                  Virtual                OS
                                  Machine                  Machine
                                                                                                                                             Machin
                                                                                                                                             e
                                                                               Virtual                     Virtual    Virtual
                                                                               Machine                     Machine    Machine

                               App                                App             App       App                      App                App            App


                               OS                                 OS              OS        OS                       OS                 OS             OS
                                                                                                      App
                            Virtual                              Virtual          Virtual   Virtual               Virtual              Virtual         Virtual
                            Machine                              Machine App      Machine   Machine               Machine              Machine         Machine
                                                                                                      OS                        App     App

                                                                         OS                                                     OS     OS
                                                                                                  Virtual
                                                                                                  Machine
                                                                        Virtual                                              Virtual   Virtual
                                                                        Machine                                              Machine   Machine




© 2010 Cisco and/or its affiliates. All rights reserved.                                                                                                     13
Connection Machine
                                                             (65,000 processors)




                                     Cray XMP



© 2010 Cisco and/or its affiliates. All rights reserved.                           14
© 2010 Cisco and/or its affiliates. All rights reserved.   15
© 2010 Cisco and/or its affiliates. All rights reserved.   16
© 2010 Cisco and/or its affiliates. All rights reserved.   17
2,000 servers, 240 teraFLOPS




                                       Rent your own Top500 supercomputer for $1000 per hour
                                                   290 Instances (8 cores, 60 GB RAM, 3.4 TB local storage)
                                                   63.7 teraFlops – Petabyte storage
                                                   Even less on Spot market


© 2010 Cisco and/or its affiliates. All rights reserved.                                                      18
What we can learn from
                                                            Internet Companies
             Web                                                                    Enterprise
             Approach                                                               Approach
             Scale-out                                                              Vertical scaling
             Architecture
                                                                                    HA failover model
             Design for Failure
                                                                                    Transactional
             Information-
             centric                                                                Application
                                                                                    specific
             Commodity                                                              Infrastructure
             systems
                                                                                    Commercial
             Open Source                                                            Software

                                                             Innovation and SCALE
© 2011 Cisco and/or its affiliates. All rights reserved.                                                19
Google’s data center on the Columbia river, Oregon




© 2010 Cisco and/or its affiliates. All rights reserved.                                                        20
MapReduce/Hadoop
                                                                                           Documents



               Map workers: reads                               Map                Map                     Map
               input, invoking Map() function                                                                               Map
               which finds words and outputs                <word, cnt>         <word, cnt>          <word, cnt>        <word, cnt>
               records for reduce workers
                                                                                        hash(word, mod R)



                                                                 P1                P1                       P1               P1




                  Reduce workers:
                  reads sorted Map output,                    Reduce                       Reduce                     Reduce
                  invoking Reduce() task which               <word, cnt>                  <word, cnt>                <word, cnt>
                  sums counts for each word



                                                             Result                       Result                     Result
                                                           <apple, 2,045,455>           <house, 111,341>           <cat, 1,033,746>
                                                           <barn, 254,345>              <kitchen, 4,678>           <horse, 25,387>



© 2010 Cisco and/or its affiliates. All rights reserved.                                                                              21
Virtual
     Servers
                    4000



                    3000


                    2000

                    1500                                             50 to 3500 servers
                                                                             over a 3 day period!!
                    1000

                       500
                        50
                                               Animoto.com case study


                                        4/13               4/13   4/14    4/15   4/15     4/16       4/17   4/17   4/18


© 2010 Cisco and/or its affiliates. All rights reserved.                                                                  22
• OpenStack is open source software that allows any
         company to build their own public or private cloud.
• Turns data center infrastructure into a service
• Think of it as: “software that powers Amazon’s
         EC2+S3”.




© 2011 Cisco and/or its affiliates. All rights reserved.       23
Government


                                                           Media                            Financial
                                                                                            Services




                                                              Healthcare
                                                                                        Games


                                                                           Pharma




                                                                     Seamlessly Connected
                                    Public                                                              Private
                                                                      Securely Accessed
© 2011 Cisco and/or its affiliates. All rights reserved.                                                          24
Data Centers


                                                                                                                         Mobile Devices



                                                                                                                               Sensors
                                                                Data Center




                              Reference: J. Rabaey, “A Brand New Wireless Day,” Keynote Presentation, ASPDAC Jan. 2008
© 2010 Cisco and/or its affiliates. All rights reserved.                                                                                  25
Data Here



                                                   Data Here




                                                                            Data Here




                                                               Data Here




                     Public Data Sets, Live Streams, Cloud-based Tools, and Services

© 2010 Cisco and/or its affiliates. All rights reserved.                                26
In the internet age, whatever platforms
              have the most users, data, and
                      developers win




© 2010 Cisco and/or its affiliates. All rights reserved.   27

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Cloud computing

  • 1. Cloud Computing Lew Tucker, Ph.D. VP/CTO Cloud Computing Cisco Systems, Inc QCR Research Challenges – Nov 2011 - Qatar
  • 2. © 2010 Cisco and/or its affiliates. All rights reserved. 2
  • 3. Adoption Curve Traditional Cloud Computing Data Centers Public or Private 2000 2005 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . © 2010 Cisco and/or its affiliates. All rights reserved. 3
  • 4. © 2010 Cisco and/or its affiliates. All rights reserved. 4
  • 5. “New model that provides on- demand access to applications and computing resources over the internet” - e.g. in the cloud © 2010 Cisco and/or its affiliates. All rights reserved. 5
  • 6. per Virtual Machine 10 servers for 4 days == 1000 servers for an hour © 2010 Cisco and/or its affiliates. All rights reserved. 6
  • 7. Gordon Moore Adam Smith © 2010 Cisco and/or its affiliates. All rights reserved. 7
  • 8. “I really don’t want to operate data centers anymore… We’d rather spend our time giving our customers great service and writing great software” – Don MacAskill, CEO, Smugmug © 2010 Cisco and/or its affiliates. All rights reserved. 8
  • 9. Complexity Grows With Number of Apps Corp Mktg Finance Engineering HR App App App App App App App OS OS OS OS OS OS OS Physical Physical Physical Physical Physical Physical Physical Server Server Server Server Server Server Server DB DB DB Storage DB DB Poor Utilization Inflexible Infrastructure © 2010 Cisco and/or its affiliates. All rights reserved. 9
  • 10. Separate Infrastructure from the Applications Corp Mktg Finance Engineering HR App App App App App App App OS OS OS OS OS OS OS Virtual Virtual Virtual Virtual Virtual Virtual Virtual Machine Machine Machine Machine Machine Machine Machine Cloud Infrastructure Service Cloud Infrastructure Service Physical Server Physical DB Service Queue Server Storage Storage Physical Server Physical Server © 2010 Cisco and/or its affiliates. All rights reserved. 10
  • 11. Corp Mktg Finance Engineering HR App App App App App App App OS OS OS OS OS OS OS Virtual Virtual Virtual Virtual Virtual Virtual Virtual Machine Machine Machine Machine Machine Machine Machine API-driven services Self-service portal Selective application mgmt Cloud Infrastructure Service Pool of shared resources Physical Server Physical DB Service Queue Server Storage Storage Physical Server Physical Server © 2010 Cisco and/or its affiliates. All rights reserved. 11
  • 12. Corp Mktg Finance Engineering HR App App App App App App App OS OS OS OS OS OS OS Virtual Virtual Virtual Virtual Virtual Virtual Virtual Machine Machine Machine Machine Machine Machine Machine © 2010 Cisco and/or its affiliates. All rights reserved. 12
  • 13. App App App OS OS App App App OS OS OS Virtual Virtual Virtual OS Machine Machine Machin e Virtual Virtual Virtual Machine Machine Machine App App App App App App App OS OS OS OS OS OS OS App Virtual Virtual Virtual Virtual Virtual Virtual Virtual Machine Machine App Machine Machine Machine Machine Machine OS App App OS OS OS Virtual Machine Virtual Virtual Virtual Machine Machine Machine © 2010 Cisco and/or its affiliates. All rights reserved. 13
  • 14. Connection Machine (65,000 processors) Cray XMP © 2010 Cisco and/or its affiliates. All rights reserved. 14
  • 15. © 2010 Cisco and/or its affiliates. All rights reserved. 15
  • 16. © 2010 Cisco and/or its affiliates. All rights reserved. 16
  • 17. © 2010 Cisco and/or its affiliates. All rights reserved. 17
  • 18. 2,000 servers, 240 teraFLOPS Rent your own Top500 supercomputer for $1000 per hour 290 Instances (8 cores, 60 GB RAM, 3.4 TB local storage) 63.7 teraFlops – Petabyte storage Even less on Spot market © 2010 Cisco and/or its affiliates. All rights reserved. 18
  • 19. What we can learn from Internet Companies Web Enterprise Approach Approach Scale-out Vertical scaling Architecture HA failover model Design for Failure Transactional Information- centric Application specific Commodity Infrastructure systems Commercial Open Source Software Innovation and SCALE © 2011 Cisco and/or its affiliates. All rights reserved. 19
  • 20. Google’s data center on the Columbia river, Oregon © 2010 Cisco and/or its affiliates. All rights reserved. 20
  • 21. MapReduce/Hadoop Documents Map workers: reads Map Map Map input, invoking Map() function Map which finds words and outputs <word, cnt> <word, cnt> <word, cnt> <word, cnt> records for reduce workers hash(word, mod R) P1 P1 P1 P1 Reduce workers: reads sorted Map output, Reduce Reduce Reduce invoking Reduce() task which <word, cnt> <word, cnt> <word, cnt> sums counts for each word Result Result Result <apple, 2,045,455> <house, 111,341> <cat, 1,033,746> <barn, 254,345> <kitchen, 4,678> <horse, 25,387> © 2010 Cisco and/or its affiliates. All rights reserved. 21
  • 22. Virtual Servers 4000 3000 2000 1500 50 to 3500 servers over a 3 day period!! 1000 500 50 Animoto.com case study 4/13 4/13 4/14 4/15 4/15 4/16 4/17 4/17 4/18 © 2010 Cisco and/or its affiliates. All rights reserved. 22
  • 23. • OpenStack is open source software that allows any company to build their own public or private cloud. • Turns data center infrastructure into a service • Think of it as: “software that powers Amazon’s EC2+S3”. © 2011 Cisco and/or its affiliates. All rights reserved. 23
  • 24. Government Media Financial Services Healthcare Games Pharma Seamlessly Connected Public Private Securely Accessed © 2011 Cisco and/or its affiliates. All rights reserved. 24
  • 25. Data Centers Mobile Devices Sensors Data Center Reference: J. Rabaey, “A Brand New Wireless Day,” Keynote Presentation, ASPDAC Jan. 2008 © 2010 Cisco and/or its affiliates. All rights reserved. 25
  • 26. Data Here Data Here Data Here Data Here Public Data Sets, Live Streams, Cloud-based Tools, and Services © 2010 Cisco and/or its affiliates. All rights reserved. 26
  • 27. In the internet age, whatever platforms have the most users, data, and developers win © 2010 Cisco and/or its affiliates. All rights reserved. 27

Notas do Editor

  1. Cloud computing isn’t so much about fundamentally new technology, but rather a change in the way that it is delivered. What is interesting is that it is driven not only by the advancement of technology, as characterized by Moore’s law (cost performance doubling every 18 months), but also by economics. The market for consumer electronics has driven down the cost of processors, memory, and disk storage such that computing is becoming relatively cheap.Even more interesting is the fact that services like Amazon’s AWS and others are setting a market price for computing. Today an hour computing costs around 10 cents per hour, and the cost to store a gigabyte for a month is around 15 cents. With the new infrastructure-as-a-service delivery model, one can also pay only for what you use and avoid the traditional capital investment corporations have made in IT.Most importantly, from a historical perspective we have for the first time an easily measured, market-determined cost of computing.
  2. So what is it about the cloud computing that makes it so much more desirable as a model for how data centers are run? Here we have a simplified model of an enterprise IT organization supporting multiple departments. This same approach works for managed service providers if you imagine the departments are actually different customers or tenants.Watch what happens when the data center grows as more applications are added. As each new application is added, a new system configuration is created consisting of a server, operating system, storage, and the app itself. As more applications are added, the system grows in complexity. There is very little scaling advantage. Because each application setup took getting approval, and months of development, even those apps that are only used occasionally never leave for fear the department wouldn’t ever get the servers back again. This leads to the so-called “server hugging” and the resulting poor utilization and inflexible infrastructure.(While we are showing this for an enterprise, the same holds true for a managed services provider by viewing each application as a different tenant.)
  3. In the cloud computing model things are different. In this case, the services organization provides a cloud infrastructure service, on top of which applications are deployed fully configured with their own operating system and configuration. We have de-coupled the complexity of applications from the underlying infrastructure. The application layer and the infrastructure layer are managed independently.